Alexandre Marotel 
According to statistics, digital technology consumes approximately 6,800 TWh of primary energy and is responsible for the emission of approximately 1,400 million tonnes of greenhouse gases each year worldwide. These
SEM is an acronym for search engine marketing. In French, it means marketing for search engines. It refers to all the strategies you put in place to increase the visibility
SERP or Search Engine Result Page refers to the page (or list of pages) containing the results that a search engine (Google, Yahoo, Bing, Yandex, etc.) displays in an attempt
A web server is a software or hardware program that stores, processes and distributes web files (pages, text, images, etc.) to users as soon as they make a request. Before
In a literal way, the expression Shortcode means “short code” or “piece of code”. It is a type of code that is used thanks to hooks and that webmasters implement
Social Media Optimization (SMO) designates an approach consisting in using a set of techniques and specific actions in order to develop the visibility, the image as well as the offer
Soft 404 is an error that occurs when the web page searched by an Internet user is deleted or not found, but for which the server, failing to indicate to
THE URL means in English Uniform Resource Locator which is nothing else than a link or an address allowing any Internet user to access a web page, a file or
The term unique visitor is often used in marketing analytics to refer to a user who has accessed a website at least once in a given period of time. This
Did you know? 60% of bloggers write articles for other blogs ! In other words, they enrich the content of other blogs at the expense of their own site. There’s
With a worldwide share of 60.8%, there is no doubt that WordPress is the leader in its market. In fact, one of the reasons for this popularity is its ability
A webmaster is a web expert who takes care of the creation, content management and organization of a site. He also manages the server and all the technical factors necessary
Did you knowwhat 96% of your website visitors are not yet ready to buy anything on their first visit !? This statistic illustrates whyit is so difficult to make sales
Stuart H. Britt’s statement is funny: “For a company, not doing advertising is like winking at a girl in the dark. You know what you’re doing, but no one else
You have decided to start a blog, congratulations! I assure you that it is a great decision you have made. As a proof, 55% of marketers believe that creating blog
Refers to the ability of your website to improve while respecting certain requirements. That is to say, meet the expectations of search engines and visitors. The quality of the website
Let’s face it, yourself in the first results of search engines is difficult, especially when you have just started your business for a short time. And yet, this is a
The development and survival of a business depends on its ability to generate revenue and therefore customers. On this subject, I think you will agree with me, it is not
Wouldn’t it be great if you had the possibility tolive only from the income of your blog? Certainly yes! But only, the web is full of more than 1.6 billion
Unless you are an experienced webdesigner, installing a theme is the best way to quickly make a website presentable. Moreover, you have a vast panel of possibilities since WordPress, which
Offering the best experience remains the main objective of most website owners. In this sense, it becomes very useful to make use of some features interesting features and to do
There are currently more than 1.6 billion websites in the world, a number that continues to grow as more than 2 million blogs are published daily . With these numbers
With over 1.4 billion websites worldwide in 2018, it’s only natural to have trouble standing out quickly. Of course, the number isn’t the only factor to consider; you need to
According to Hootsuite and We Are Social, 55% of the world’s population use the Internet, or almost 4.2 billion people. The technological medium that attracts the most Internet traffic remains
The footer is generally part of the important elements to put in place when creating a website, that’s why it is important not to neglect it ? Since far from
Do you have unnecessary or obsolete pages that you want to remove from your website? These web pages can sometimes cause trouble especially when they appear in search engine results.
Did you know that 57% of visitors who visit a website with a poorly designed site do not recommend it? In addition to this figure, 40% of visitors leave if
Did you know that an intuitive, ergonomic website is likely to increase conversion rates? That’s why UX, or user experience, plays such an important role these days. To this end,
The 301 redirect is a status code in the HTTP protocol that responds to the browser to notify it that the URL the user or crawler is trying to access
Rank Brain is a feature of Google’s core algorithm that works through artificial intelligence and machine learning. It helps the search engine to interpret the most complex questions and display
In SEO, the term Zero Position refers to Google’s answer element, ranked before even the first organic result, except for Adwords ads. The idea of the search engine is to
In SEO, we talk about Pogo Sticking when a user enters a website from the search engine, but immediately returns to the search engine using the ”back” button, and clicks
Penguin is a Google update that aims to reduce spam and penalize websites that use Black Hat SEO techniques to obtain links and manipulate search engine rankings. In April 2012,
A private blog network (PBN) is a network of websites allowing to create backlinks to influence the authority of another website considered as central. Otherwise, it is a list of
Google Panda refers to the change in Google’s search results ranking algorithm released in February 2011. It is Google’s algorithm that seeks to reward websites with high quality content by
PageRank refers to the Google algorithm initiated by the co-founder of Google Larry Page. Its role is to evaluate the importance of web pages on the basis of incoming links
The local pack or Google Local Pack is a section of the search results where Google presents a list of three local businesses related to the user’s query. Google displays
Google OneBox is a special form of representation in Google search results. It is used to accurately give, in a sort of box, the essential information about specific search terms
The English word nofollow is one of the values of the attribute “rel” which is used to produce hyperlinks. It allows more specifically to indicate that a link should not
Negative SEO is a set of malicious practices generally used to sabotage the ranking of a competitor’s site on the pages of search engines. In some cases, a site can
Commonly called in the English language Search enginea search engine is a tool that allows you to obtain useful information online through the use of keywords and search terms. All
A keywordis a term or set of words that a user enters in the search field of a search engine in order to find a specific content . 0,16% of
Mobile first indexing” refers to an approach to indexing where the mobile version of a website is crawled and indexed first. The computer version of the website will still be
A Mobil Friendly website is a website designed or modified to automatically adapt to all types of mobile devices without the need for the user to zoom the screen or
A mirror site is a complete and compliant replica of an existing website with a different URL. Mirror sites are most often used to improve accessibility to the original website
Want to offer future visitors to your website an impeccable navigation menu? Congratulations ! You are in the right place since I will take care of offering you all the
Youtube is the second most visited website in the world after Google, it is a phenomenal source of traffic that you should take advantage of. So you are well aware
Did you know that you can take advantage of new features and strengthen the security of your website in just two or three clicks? Yes, you can! It is possible
Want to create a direct link with your website visitors? To do so, I suggest you create a contact form on your website. Indeed, this is a very important element
Do you want to have more visibility for your business? If so, you have certainly already created a website, but unfortunately it is far from being enough. For that, you
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