Index 1

Definition Index

The index simply refers to the list of all the web pages on the Internet of which the search engines are aware, and from which they can make a section


Link Diversity Definition

Link diversity is about getting links from a variety of sources (e.g., blogs, news sites, social media platforms), using a variety of anchor texts (long tail, exact match, brand name,

Site SEO Audit Definition

A SEO audit is a health check to analyze the ability of a site to rank in the SERPs. It consists of seeing how well your online presence meets the


Definition of long-tail keywords

Long tail keywords are identified by search terms that contain more words and are technically longer. Because they require more specificity, they tend to get less traffic than shorter search

Definition Google Webmaster Guidelines

Google Webmaster Guidelines is a set of recommendations from the search engine that help sites get indexed and ranked in the SERPs. The main guidelines that Google insists on are


Favorites or Bookmark

A bookmark (also called bookmark or favorites) is a URL or web page address deemed relevant by a user and saved for future use. Generally, it is used in two

SEO local

Local SEO

Local SEO or local referencing refers to all SEO techniques aimed exclusively at improving the ranking of a site, a web application or an establishment in the search results (SERP)

SEM (1)

Search Engine Marketing

SEM is an acronym for search engine marketing. In French, it means marketing for search engines. It refers to all the strategies you put in place to increase the visibility

Définition SERP ou Search Engine Result Page

Search Engine Result Page

SERP or Search Engine Result Page refers to the page (or list of pages) containing the results that a search engine (Google, Yahoo, Bing, Yandex, etc.) displays in an attempt

Serveur web

Web Server

A web server is a software or hardware program that stores, processes and distributes web files (pages, text, images, etc.) to users as soon as they make a request. Before

Shortcode WordPress

WordPress Shortcode

In a literal way, the expression Shortcode means “short code” or “piece of code”. It is a type of code that is used thanks to hooks and that webmasters implement

SMO (1)

Social Media Optimization

Social Media Optimization (SMO) designates an approach consisting in using a set of techniques and specific actions in order to develop the visibility, the image as well as the offer

Soft 404

Soft 404

Soft 404 is an error that occurs when the web page searched by an Internet user is deleted or not found, but for which the server, failing to indicate to


Uniform Resource Locator (URL)

THE URL means in English Uniform Resource Locator which is nothing else than a link or an address allowing any Internet user to access a web page, a file or

unique visit

Single visit

The term unique visitor is often used in marketing analytics to refer to a user who has accessed a website at least once in a given period of time. This


Webmaster definition

A webmaster is a web expert who takes care of the creation, content management and organization of a site. He also manages the server and all the technical factors necessary

quality website - site web de qualite (2)

Website quality

Refers to the ability of your website to improve while respecting certain requirements. That is to say, meet the expectations of search engines and visitors. The quality of the website

301 redirect

Redirection 301

The 301 redirect is a status code in the HTTP protocol that responds to the browser to notify it that the URL the user or crawler is trying to access

rank brain (1)

Rank Brain

Rank Brain is a feature of Google’s core algorithm that works through artificial intelligence and machine learning. It helps the search engine to interpret the most complex questions and display

Zero position

Zero position

In SEO, the term Zero Position refers to Google’s answer element, ranked before even the first organic result, except for Adwords ads. The idea of the search engine is to

Pogo Sticking(1)

Pogo Sticking

In SEO, we talk about Pogo Sticking when a user enters a website from the search engine, but immediately returns to the search engine using the ”back” button, and clicks

peguin (1)


Penguin is a Google update that aims to reduce spam and penalize websites that use Black Hat SEO techniques to obtain links and manipulate search engine rankings. In April 2012,


Private Blog Network

A private blog network (PBN) is a network of websites allowing to create backlinks to influence the authority of another website considered as central. Otherwise, it is a list of

panda (1)


Google Panda refers to the change in Google’s search results ranking algorithm released in February 2011. It is Google’s algorithm that seeks to reward websites with high quality content by



PageRank refers to the Google algorithm initiated by the co-founder of Google Larry Page. Its role is to evaluate the importance of web pages on the basis of incoming links

Local pack

Local Pack

The local pack or Google Local Pack is a section of the search results where Google presents a list of three local businesses related to the user’s query. Google displays



Google OneBox is a special form of representation in Google search results. It is used to accurately give, in a sort of box, the essential information about specific search terms

nofollow (2)


The English word nofollow is one of the values of the attribute “rel” which is used to produce hyperlinks. It allows more specifically to indicate that a link should not


Negative SEO

Negative SEO is a set of malicious practices generally used to sabotage the ranking of a competitor’s site on the pages of search engines. In some cases, a site can

Search engine

Search engine

Commonly called in the English language Search enginea search engine is a tool that allows you to obtain useful information online through the use of keywords and search terms. All



A keywordis a term or set of words that a user enters in the search field of a search engine in order to find a specific content . 0,16% of

Mobile first indexing

Mobile first indexing

Mobile first indexing” refers to an approach to indexing where the mobile version of a website is crawled and indexed first. The computer version of the website will still be

Mobil friendly website

Mobile friendly website

A Mobil Friendly website is a website designed or modified to automatically adapt to all types of mobile devices without the need for the user to zoom the screen or

Site miroir

Mirror site

A mirror site is a complete and compliant replica of an existing website with a different URL. Mirror sites are most often used to improve accessibility to the original website

Link Farm

Link Farm

The Link Farm is an SEO practice that consists of creating a website or a group of sites specifically to converge links to another site. The idea is to provide

Link Building (1)

Link Building

Link building is a concept that designates the set of techniques by which optimization specialists and marketing professionals obtain backlinks to a given site from other websites. Link building is



Linkbaiting is an SEO technique that consists in creating contents to bait Internet users and naturally bring backlinks to a page or a website. But to succeed in this technique,

internal link

Internal link

Internal links are hyperlinks that point to another page on the same website. In simple terms, they connect pages on the same website and share the same source domain. Users

Latent semantic

Latent Semantic Indexing keywords

Latent Semantic Indexing (LSI) keywords are a set of words that are not synonymous, but that reinforce the main keyword and allow search engines to understand a content in depth.


Lead Magnet

A lead magnet is a marketing term for web content that is offered to visitors, but with certain information. The content can be in the form of an audio, video

landing page

Landing page

A landing page or destination page is a specific page that appears when a user clicks on a link. They are usually linked to marketing campaigns and are often optimized

Keyword stuffing

Keywords Stuffing

Keywords Stuffing is a practice that consists in overloading the content of a web page with keywords. More precisely, it is an optimization technique for SEO designed around the idea

Keyword Rank

Keyword Rank

Literally, the term Keyword Rank means the ranking for keywords. More precisely, it is an SEO concept that refers to the rank that your website or web page occupies in

keyword funnel

Keyword Funnel

The keyword funnel reports on the keywords you are targeting and that correspond to the needs expressed by Internet users at each level of their customer journey In a recent

Keyword Competition

Keywords Competition

The expression Keyword competition refers to the competition that exists between several sites because of their ambition to position themselves on the same keyword. Because it is the keywords that

Keyword cannibalization

Keywords Cannibalization

The expression Keywords Cannibalization or Cannibalization of keywords is used to designate the competition which can exist between several pages or links of the same Internet site. This competition occurs

Keyword analysis

Keywords Analysis

The keyword analysis or Keywords analysis is a work that consists in determining the relevance of the keywords that you already use or that you want to use on your



Indexing in SEO refers to the procedure by which a search engine lists, stores and orders the pages of a website to quickly display them when a user launches a

sitemap image

Sitemap image

An ” Image Sitemap” or Image Sitemap is generally an XML file created to submit to search engines, a list of URLs of images to be indexed on a website.

seo image

SEO Image

Image SEO refers to all the methods of search engine optimization, but which concern exclusively image files. The idea is to improve the visibility and ranking of a content by