Link Diversity Definition
Link diversity is about getting links from a variety of sources (e.g., blogs, news sites, social media platforms), using a variety of anchor texts (long tail, exact match, brand name,
Definition
Site SEO Audit Definition
A SEO audit is a health check to analyze the ability of a site to rank in the SERPs. It consists of seeing how well your online presence meets the
Definition of long-tail keywords
Long tail keywords are identified by search terms that contain more words and are technically longer. Because they require more specificity, they tend to get less traffic than shorter search
Definition Google Webmaster Guidelines
Google Webmaster Guidelines is a set of recommendations from the search engine that help sites get indexed and ranked in the SERPs. The main guidelines that Google insists on are
Favorites or Bookmark
A bookmark (also called bookmark or favorites) is a URL or web page address deemed relevant by a user and saved for future use. Generally, it is used in two
Local SEO
Local SEO or local referencing refers to all SEO techniques aimed exclusively at improving the ranking of a site, a web application or an establishment in the search results (SERP)
Search Engine Marketing
SEM is an acronym for search engine marketing. In French, it means marketing for search engines. It refers to all the strategies you put in place to increase the visibility
Search Engine Result Page
SERP or Search Engine Result Page refers to the page (or list of pages) containing the results that a search engine (Google, Yahoo, Bing, Yandex, etc.) displays in an attempt
Web Server
A web server is a software or hardware program that stores, processes and distributes web files (pages, text, images, etc.) to users as soon as they make a request. Before
WordPress Shortcode
In a literal way, the expression Shortcode means “short code” or “piece of code”. It is a type of code that is used thanks to hooks and that webmasters implement
Social Media Optimization
Social Media Optimization (SMO) designates an approach consisting in using a set of techniques and specific actions in order to develop the visibility, the image as well as the offer
Soft 404
Soft 404 is an error that occurs when the web page searched by an Internet user is deleted or not found, but for which the server, failing to indicate to
Uniform Resource Locator (URL)
THE URL means in English Uniform Resource Locator which is nothing else than a link or an address allowing any Internet user to access a web page, a file or
Single visit
The term unique visitor is often used in marketing analytics to refer to a user who has accessed a website at least once in a given period of time. This
Webmaster definition
A webmaster is a web expert who takes care of the creation, content management and organization of a site. He also manages the server and all the technical factors necessary
Website quality
Refers to the ability of your website to improve while respecting certain requirements. That is to say, meet the expectations of search engines and visitors. The quality of the website
Redirection 301
The 301 redirect is a status code in the HTTP protocol that responds to the browser to notify it that the URL the user or crawler is trying to access
Rank Brain
Rank Brain is a feature of Google’s core algorithm that works through artificial intelligence and machine learning. It helps the search engine to interpret the most complex questions and display
Zero position
In SEO, the term Zero Position refers to Google’s answer element, ranked before even the first organic result, except for Adwords ads. The idea of the search engine is to
Pogo Sticking
In SEO, we talk about Pogo Sticking when a user enters a website from the search engine, but immediately returns to the search engine using the ”back” button, and clicks
Penguin
Penguin is a Google update that aims to reduce spam and penalize websites that use Black Hat SEO techniques to obtain links and manipulate search engine rankings. In April 2012,
Private Blog Network
A private blog network (PBN) is a network of websites allowing to create backlinks to influence the authority of another website considered as central. Otherwise, it is a list of
Panda
Google Panda refers to the change in Google’s search results ranking algorithm released in February 2011. It is Google’s algorithm that seeks to reward websites with high quality content by
PageRank
PageRank refers to the Google algorithm initiated by the co-founder of Google Larry Page. Its role is to evaluate the importance of web pages on the basis of incoming links
Local Pack
The local pack or Google Local Pack is a section of the search results where Google presents a list of three local businesses related to the user’s query. Google displays
Onebox
Google OneBox is a special form of representation in Google search results. It is used to accurately give, in a sort of box, the essential information about specific search terms
Nofollow
The English word nofollow is one of the values of the attribute “rel” which is used to produce hyperlinks. It allows more specifically to indicate that a link should not
Negative SEO
Negative SEO is a set of malicious practices generally used to sabotage the ranking of a competitor’s site on the pages of search engines. In some cases, a site can
Search engine
Commonly called in the English language Search enginea search engine is a tool that allows you to obtain useful information online through the use of keywords and search terms. All
Keyword
A keywordis a term or set of words that a user enters in the search field of a search engine in order to find a specific content . 0,16% of
Mobile first indexing
Mobile first indexing” refers to an approach to indexing where the mobile version of a website is crawled and indexed first. The computer version of the website will still be
Mobile friendly website
A Mobil Friendly website is a website designed or modified to automatically adapt to all types of mobile devices without the need for the user to zoom the screen or
Mirror site
A mirror site is a complete and compliant replica of an existing website with a different URL. Mirror sites are most often used to improve accessibility to the original website
Link Farm
The Link Farm is an SEO practice that consists of creating a website or a group of sites specifically to converge links to another site. The idea is to provide
Link Building
Link building is a concept that designates the set of techniques by which optimization specialists and marketing professionals obtain backlinks to a given site from other websites. Link building is
Linkbaiting
Linkbaiting is an SEO technique that consists in creating contents to bait Internet users and naturally bring backlinks to a page or a website. But to succeed in this technique,
Internal link
Internal links are hyperlinks that point to another page on the same website. In simple terms, they connect pages on the same website and share the same source domain. Users
Latent Semantic Indexing keywords
Latent Semantic Indexing (LSI) keywords are a set of words that are not synonymous, but that reinforce the main keyword and allow search engines to understand a content in depth.
Lead Magnet
A lead magnet is a marketing term for web content that is offered to visitors, but with certain information. The content can be in the form of an audio, video
Landing page
A landing page or destination page is a specific page that appears when a user clicks on a link. They are usually linked to marketing campaigns and are often optimized
Keywords Stuffing
Keywords Stuffing is a practice that consists in overloading the content of a web page with keywords. More precisely, it is an optimization technique for SEO designed around the idea
Keyword Rank
Literally, the term Keyword Rank means the ranking for keywords. More precisely, it is an SEO concept that refers to the rank that your website or web page occupies in
Keyword Funnel
The keyword funnel reports on the keywords you are targeting and that correspond to the needs expressed by Internet users at each level of their customer journey In a recent
Keywords Competition
The expression Keyword competition refers to the competition that exists between several sites because of their ambition to position themselves on the same keyword. Because it is the keywords that
Keywords Cannibalization
The expression Keywords Cannibalization or Cannibalization of keywords is used to designate the competition which can exist between several pages or links of the same Internet site. This competition occurs
Keywords Analysis
The keyword analysis or Keywords analysis is a work that consists in determining the relevance of the keywords that you already use or that you want to use on your
Indexing
Indexing in SEO refers to the procedure by which a search engine lists, stores and orders the pages of a website to quickly display them when a user launches a
Sitemap image
An ” Image Sitemap” or Image Sitemap is generally an XML file created to submit to search engines, a list of URLs of images to be indexed on a website.
SEO Image
Image SEO refers to all the methods of search engine optimization, but which concern exclusively image files. The idea is to improve the visibility and ranking of a content by
HTTPS
Hyper Text Transfer Protocol Secure or simply HTTPS, is a highly advanced and secure version of HTTP. It is the application protocol through which all data communications on the Web
