Link Farm
The Link Farm is an SEO practice that consists of creating a website or a group of sites specifically to converge links to another site. The idea is to provide
Alexandre Marotel
Link Building
Link building is a concept that designates the set of techniques by which optimization specialists and marketing professionals obtain backlinks to a given site from other websites. Link building is
Linkbaiting
Linkbaiting is an SEO technique that consists in creating contents to bait Internet users and naturally bring backlinks to a page or a website. But to succeed in this technique,
Internal link
Internal links are hyperlinks that point to another page on the same website. In simple terms, they connect pages on the same website and share the same source domain. Users
Latent Semantic Indexing keywords
Latent Semantic Indexing (LSI) keywords are a set of words that are not synonymous, but that reinforce the main keyword and allow search engines to understand a content in depth.
Lead Magnet
A lead magnet is a marketing term for web content that is offered to visitors, but with certain information. The content can be in the form of an audio, video
Landing page
A landing page or destination page is a specific page that appears when a user clicks on a link. They are usually linked to marketing campaigns and are often optimized
Keywords Stuffing
Keywords Stuffing is a practice that consists in overloading the content of a web page with keywords. More precisely, it is an optimization technique for SEO designed around the idea
Keyword Rank
Literally, the term Keyword Rank means the ranking for keywords. More precisely, it is an SEO concept that refers to the rank that your website or web page occupies in
Keyword Funnel
The keyword funnel reports on the keywords you are targeting and that correspond to the needs expressed by Internet users at each level of their customer journey In a recent
Keywords Competition
The expression Keyword competition refers to the competition that exists between several sites because of their ambition to position themselves on the same keyword. Because it is the keywords that
Keywords Cannibalization
The expression Keywords Cannibalization or Cannibalization of keywords is used to designate the competition which can exist between several pages or links of the same Internet site. This competition occurs
Keywords Analysis
The keyword analysis or Keywords analysis is a work that consists in determining the relevance of the keywords that you already use or that you want to use on your
Indexing
Indexing in SEO refers to the procedure by which a search engine lists, stores and orders the pages of a website to quickly display them when a user launches a
Sitemap image
An ” Image Sitemap” or Image Sitemap is generally an XML file created to submit to search engines, a list of URLs of images to be indexed on a website.
SEO Image
Image SEO refers to all the methods of search engine optimization, but which concern exclusively image files. The idea is to improve the visibility and ranking of a content by
HTTPS
Hyper Text Transfer Protocol Secure or simply HTTPS, is a highly advanced and secure version of HTTP. It is the application protocol through which all data communications on the Web
HTTP
HTTP stands for Hypertext Transfer Protocol . It is essentially a communication protocol used to conduct information between the client and a web server. The HTTP protocol was created alongside
HTML Sitemap
A little different from XML Sitemap,HTML Sitemap is a page on your website containing links to every important content page on your website. In general, it serves as a guide
Google Page Speed Insights
Google PageSpeed Insights (PSI) is a tool that measures and reports on the performance of a web page on desktop computers as well as mobile devices using a combination of
Google Lighthouse
Google Lighthouse is an automated audit tool initiated by Google and available for free to test the performance, accessibility and SEO of a website. The tool is able to quickly
How to launch your website without a budget ?
Launchinga website can be expensive! Should we deprive ourselves of an online presence when we have a minimal budget or nonexistent? Of course not. The challenge will be more difficult
Google Knowledge Graph
The Knowledge Graph is a knowledge base that Google uses to compile its results which group together semantic information drawn from various sources. It includes a network of interconnected entities
Google Keyword Planner
Google Keyword Planner is a free tool provided by Google that helps advertisers and online content creators research keywords and gain valuable insights into what their audience is searching for.
Google bowling
Google bowling is a technique that consists in artificially building a massive number of backlinks to a website in order to make it go down in the search engine rankings.
Google bomb
Google bomb or Google bombing is an underground SEO practice that aims to improve the ranking of a web page for a specific keyword. It consists of increasing the number
Google Alerts
Google Alerts is a free notification service from Google that alerts users by email when new results appear in the search engine for a given keyword. It takes into account
Google +
Created by Google, Google+ is a multi-functional social networking platform that had made an impactful entry into the social networking arena. It disrupted the web with a rewarding journey before
Google Ads
Formerly called Google AdWords, Google Ads is a subsidiary of Google that sells advertising space to advertisers. The word “AdWords” comes from “Ad” or “Advertising” which means advertising and “Word”
Geotargeting
Geotargeting, also known as geotargeting, is classified as a geomarketing and internet marketing technique. It consists of locating the visitor of a site in order to offer him specific content
Featured Snippet
The Featured Snippet, also known as position 0, is a brief snippet of content from a website that Google deems relevant and provides in response to a specific user’s query.
Exact Match Domain
An Exact Match Domain or EMD is a URL that consists of the keyword or combination of keywords for which the website in question is supposed to be optimized. This
Error 521
Error 521 is essentially a Cloudflare-based message that usually occurs when the WordPress website server is unable to establish a connection with Cloudflare. ”Error 521 Web Server is Down” appears
Error 410
The 410 error is a response message of the HTTP protocol. Its appearance on a Web page indicates to the visitor that the resource he wanted to access is no
Error 404
The HTTP 404 error , more commonly known as a “404 error” is a response from a website’s server that means that the resource sought at the URL provided by
Error 400
The400 error, also known as “HTTP 400 error” or “400 Bad Request error” is a status code in the HTTP protocol that means that the request sent by the user
EAT
In SEO, the acronym EAT simply stands for Expertise, Authority and Trust. It can be translated into French by competence, authority and reliability / trust, which represent the three criteria
Duplicate content
Duplicate content refers to blocks of text that are either completely identical to each other (exact duplicates) or similar with minor differences, also known as near-duplicates. In SEO, duplicate content
DuckDuckGO
DuckDuckGo, abbreviated as DDG, is an alternative search engine to Google. Unlike the latter, its particularity is the protection of privacy and the display of the same search results to
Deindexing
De-indexing is an SEO practice that allows to indicate to search engines the removal or disrepute of certain pages. This can be content that is deemed to be of low
Keyword density
The keyword density is the number of times a keyword is cited in a content or on a web page divided by the total number of words on the page.
Crawler or Robot
A web crawler or robot (also called “crawlers”, “indexing robots”, or “web spiders”) is an automated program that methodically navigates the web for the sole purpose of indexing web pages
Content Spinning
Content Spinning is a writing technique that consists in producing new editorial content in an automated way from an existing original content by using a software. Content spinning is a
Cold emailing
Cold emailing is an email prospecting strategy that consists of sending an email to a potential customer with whom you have no prior connection. This person may not know your
Clustering
Also known as ” data clustering/partitioning” , clustering is an organization strategy that consists of partitioning a heterogeneous data set into homogeneous subsets. Each subset is obtained by grouping elements
Cloaking
Cloaking is a Black Hat optimization technique that consists in preparing different contents for the same query. As soon as the request is solicited, a first answer, well optimized, is
Camel Case
The English term Camel Case, > or > in French, is a notation that consists of writing sequences of words with the first letter of each word capitalized. But the
Caffeine
Caffeine is a program launched by Google in 2010 to update its web indexing and crawling system to meet the needs and development of the web. It significantly expands Google’s
Google Cache
The Google Cache, can be defined as the memory of Google that temporarily records snapshots or copies of web pages during the passage of crawlers. The objective of the search
Budget crawl
The Budget crawl is defined as the limit of pages that Google has set to explore on a website for its referencing. During the exploration, the search engine tries to