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Le titre devra faire entre 150 et 600 Pixels de longueur
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The title and description you provide for each of your pages represent the first card you play to stand out from your competitors on Google’s search results pages.
Yet, even when you think you’re doing things right, what happens after publication can bring unpleasant surprises.
To make your job easier, Twaino provides you with its SERP simulator to test and optimize the display of your titles and meta-descriptions before even publishing your articles.
Discover how to use this simulator and get ahead of your competitors.
Twaino’s SERP simulator has a simple and user-friendly design that easily adapts to all screen resolutions. You can therefore use it from a mobile phone or a desktop computer.
Moreover, Twaino’s SERP simulator is very easy to use and it is important to note that this can be done in two contexts:
To see how the title and meta-description of an already published article behave:
The simulator will retrieve the content of the title and meta-description tags and display them in the corresponding fields. Each field is completed with a gauge bar showing the exact number of words and pixels used.
If the gauge bar is green, it means the tag in question is within the required word limit.
But if, on the other hand, the gauge turns purple, then the tag in question has exceeded the required pixel limit. You must therefore adjust the words until you reach the recommended number of characters.
As you adjust the words, the tool provides you with a simulated SERP where you can see and appreciate the changes you make.
If it’s an article ready to be published, skip the simulator’s first field and follow these steps:
As you fill in the form, the simulator’s SERP builds progressively. There’s no need to finish everything and click a button to get a preview.
The system is dynamic and the words you enter in the fields are automatically displayed on the SERP.
As you can see, Twaino’s SERP simulator is simple to use and especially very practical. In just a few seconds, you get a preview of your title and meta-description with the ability to adjust them for better display.
However, did you know that a Google SERP is not limited to just a title and meta-description? Discover in the rest of this guide all the other elements that can be displayed on a SERP.
But first, what do we mean by a SERP?
From the English Search Engine Results Page, SERP refers to a results page returned by Google or any other search engine (Yahoo, Bing, etc.) to answer a query launched by an internet user.
So as an internet user, it is very likely that you have already browsed several SERPs looking for information, a product, an establishment or a service.
SERPs are often presented as a selection of websites deemed relevant by search engines. While surfing the NET, you may have noticed that there are several types of SERPs:
Generally, search engines, particularly Google, prioritize the display of SERPs whose content can truly provide a relevant answer to the internet user.
SERP 1 is therefore nothing more than the first page of results returned by a search engine after each query.
It contains on average about ten answer elements that are often interesting and truly practical, unless the search topic doesn’t have enough information or the internet user has formulated it poorly.
It’s the famous page on which all websites aspire to be indexed. And we can understand why it is so coveted.
SERP 1 monopolizes almost all the clicks that a search can receive. Nearly 75% of internet users never go beyond SERP 1 of search engines:
Websites that manage to stand out and position themselves on SERP 1 are therefore the most likely to be visited by a large number of internet users. Yet this race for indexing on Google pages continues even on SERP 1.
Indeed, studies have proven that the click-through rate drops very quickly between sites positioned on SERP 1. The first retains 36.4% of clicks, 12.5% for the second, 9.5% for the third and so on.
Hence the importance of SEO which remains the most effective and most affordable means in the long term to properly index your site on Google’s SERPs.
SERP 2 refers to the next page which also allows you to view answer suggestions. But to view SERP 2, the internet user must scroll the navigation bar to reach the footer and click on pagination number 2.
Same scenario to discover SERP 3, 4, etc.
Initially, all internet users could see the same ranking order of results on a SERP.
Simply because at that time, search engines based themselves solely on a site’s statistics to know which SERP to display it on and what ranking to assign it.
Today, things have evolved and other ranking criteria have been added such as:
As a result, two internet users can launch the same search, identical word for word, and get slightly different results on the SERPs.
If an internet user connects from a phone, Google tends to offer them URLs whose mobile version has been improved enough to guarantee smooth and pleasant navigation on smartphones, tablets and other mobile devices.
Source: Market Motive
Furthermore, even between two mobile users who each have a Google account, the search engine can also display different sites based on the history retrieved from their browser.
Search results can therefore differ depending on your previous connections unless you hide your data.
Finally, your region can also influence your Google search results if geographic location is enabled on your phone.
Google’s algorithms will automatically detect your location and offer you, for example, establishments that are closest to you.
Let’s say you’re in downtown Marseille and you’re looking for a train station to take the metro. Without specifying your location, Google will offer you metro stations that are nearby.
However, if you’ve conducted searches from a given region and then change location, you’ll still see the same SERP display for your usual searches.
What happens is that Google will draw from your browser’s cookies to reload your old searches. The SERP interface will therefore remain the same as long as you don’t clear the cache.
Around the 1990s, search engines could only display simple passages from web pages to make up their SERPs.
It must be said that today, SERPs have evolved greatly and now contain various sections that are very important to best satisfy the needs of internet users:
Generally, search engines offer a list of about ten websites after each query performed by a user.
Each site is represented on the list as a clickable blue anchor that redirects internet users to a page of the site in question: This is the page’s Title tag.
Just below it is another tag called meta-description which contains a brief description of the destination page.
It must be said that Google does not always return exactly 10 links to make up the history of its SERPs.
Depending on the query performed, the search engine can return 8 links, sometimes even 6.
Also, it is important to add that these links are “organic” links, meaning they have managed to occupy their place on the SERP solely through SEO optimization.
A SERP can also contain so-called Adwords links. These are actually paid advertisements. Unlike “organic” links, Adwords links occupy a position on a SERP in exchange for payment.
Adwords links can be up to 4 on the same SERP page and are generally ranked before organic links. They are recognized by the mention Ad:
It is not uncommon to see Google also display a few Adwords links at the bottom of its SERPs.
The Knowledge Graph is a small section that offers a carousel of images related to the search topic. It is often positioned at the top of the page or on the right side of a SERP.
It can also happen that after a search, search engines display a One box.
This is a block of information placed at the top of a SERP page that directly answers the internet user’s query.
Google may choose to take an excerpt from a page of a site it deems relevant to form the One box of a search or from another partner site.
POI is offered by search engines for certain queries. For example, we have Google’s POI which is a block of information and links generally about places.
When you ask a question on Google, the search engine may decide to display a block of information called “featured snippets” and placed at position zero.
That is, the featured snippet is placed even before paid ads and organic links. It consists of the title of a site’s page, the page’s URL address and an excerpt of the content to answer the internet user’s question.
If a site is chosen by Google to serve as a featured snippet for a query, the site will see its click-through rate increase considerably. The fact is that most internet users are satisfied with featured snippets to find the answer to their query.
This section groups together Google’s other tools that also tend to provide answer suggestions to internet users.
Now that we have a clear understanding of a SERP and its components, we can focus unambiguously on the SERP simulator.
The SERP simulator is an online preview tool designed to best improve the presentation of a site on a search engine results page.
In practice, the SERP simulator allows you to try several display options for your site to choose the tags that will have the most impact and attract the most clicks possible.
This essentially comes down to checking whether your title and meta-description tags are catchy enough and especially whether part of their content won’t be truncated on internet users’ screens.
Well, almost everyone can use it. The SERP simulator is not a difficult tool to use. It is practical and very easy to use.
There’s no need to be an experienced webmaster or SEO specialist to use a SERP simulator.
Whether you’re a blogger or even an individual who writes your own articles on your site, you can perfectly use a SERP simulator.
The goal of the SERP simulator is to help anyone ready to publish content on a website test the display of title and meta-description tags before publication.
The idea is to help the various stakeholders involved in creating web content optimize the display of their site on SERPs, both on mobile devices and desktop computers.
As explained earlier, the title of a web page is entered in its Title tag which allows the user to know in advance the main theme developed on the page.
It is very useful because it is the first element of your site that internet users will see on a SERP.
The title must therefore be in line with the user’s search intent and contain at least your main keywords to truly hook the visitor.
But what would you do if despite all your efforts, a good part of your title remains truncated and hidden from users? Indeed, it is not uncommon to see Google hide the last words of a title and simply replace them with three dots (…).
The fact is that the search engine imposes a certain size that all titles of pages listed on its SERP must have. Beyond 600 pixels, or about 75 characters including spaces, your title will be truncated.
A poorly displayed title will certainly be misunderstood by internet users, which will negatively impact the page’s ranking.
But thanks to a SERP simulator, you can avoid these kinds of incidents and optimize the display of your titles as much as possible.
As you enter your page’s title, the simulator automatically tells you the number of characters used and the pixel size they occupy.
From now on, you won’t have to finish a publication to know if the page’s title was displayed in full or not.
The meta-description is the brief description you provide to guide internet users on the page’s content and encourage them to click on your site.
If it’s poorly presented, internet users may simply leave your site and click on another with a more enticing and well-presented meta-description.
Just like titles, Google also imposes a limit for meta-description content. This time, beyond 960 pixels, or about 120 characters, the search engine replaces the rest of your meta-descriptions with dots.
Still with a SERP simulator, you can get an exact idea of the number of characters or pixels your meta-descriptions occupy and predict the rendering on a SERP before publishing the article.
There are many tools available on the Internet that only count characters. But the reality is that Google counts the number of pixels, not the number of characters.
The fact that characters don’t all take up the same space. An “m” will surely take up more space than an “i”. This is why Google decides to base itself solely on the number of pixels to set the limit for title and meta-description tags.
Source: SEO Pressor
But it must be admitted that unless you have a compass in your eye it would be a bit difficult to know while writing the number of pixels your text occupies. This is why it is a bit more practical to count characters.
Even if this doesn’t give you an exact idea of the number of pixels you occupy when typing, you’ll still have an approximation. Generally, 1 pixel (X) = 0.125 characters (X).
To make your job easier, Twaino’s SERP simulator counts both characters and the number of pixels. So you have both possible measurements to evaluate text sizes.
However, I advise you not to use the maximum recommended pixels for fear of seeing part of your title and meta-description tags truncated.
Always keep a margin of difference, especially since sometimes certain keywords can be displayed in bold text, which takes up a few more pixels than you probably didn’t plan for.
Twaino is an SEO agency that helps companies improve their online visibility.
Beyond the services we offer and the articles we publish on our blog, we also provide our internet users with free SEO tools to support this quest:
Twaino’s SERP simulator is a completely free tool that you can use without any limit to test the display of your titles and meta-descriptions.
Accessible online 24/7, we require no registration or payment to use our tool.
To conclude this guide on how to use Twaino’s SERP simulator, we will address in this final chapter the best practices to follow to boost your site on the SERPs.
Although you now have Twaino’s simulator, there are still some best practices that should help you improve your position on Google SERPs:
Title tags are very important in improving your site’s click-through rate.
Not only do they represent the link that directs users to your site, but they also allow search engines to understand the theme of your page to better index it.
To improve your SERP results you must therefore make your title tags as catchy as possible and for that, here are some tips:
Studies have proven that a catchy enough title can significantly increase your brand’s engagement and help make your content go viral.
Simply because most internet users often don’t have time to browse multiple sites and are eager to find a quick solution to their needs.
So if you manage to grab their attention with an attractive title, it’s very likely they’ll click on your link to discover your content. This represents more clicks and higher traffic.
To put it simply, the quality of your titles can help you attract or lose visitors. However, this is no reason to produce overly sweet titles with “empty” content.
Try to honor the promises you make in your titles.
Meta-description tags are not in themselves a search engine ranking criterion. However, they are of great interest to internet users.
After titles, it’s the last card you have to really encourage the internet user to visit your page and improve your CTR. You must not miss it!
They must be well written and convey a clear idea of the main points to discover on the page. The idea is to provide a clear overview of the content.
Moreover, it is the second piece of information about your business that is visible on SERPs. So this is an opportunity to charm readers and give them a taste of what they could discover by visiting your site, while proving that you have the solution to their concerns.
You should also make sure to produce a unique meta-description for each of your pages to prevent them from competing for the same keywords.
Your meta-descriptions should also encourage internet users to take action and for that it is recommended to use verbs such as:
Also get in the habit of involving readers in your meta-descriptions by using the pronoun “you”. It’s a way to prove to them that you’re specifically interested in their case and they’ll feel more confident.
Furthermore, in the 120 characters allocated to you to build your meta-description, take care to insert your keywords. Google will display these keywords in bold, which will attract more attention from internet users and reassure them that your page actually deals with the subject they’re looking for.
In short, an ideal meta-description is one that manages to grab the internet user’s attention, presents a good image of your business and respects the number of characters recommended by Google.
One of the best practices you can apply to improve your SERP ranking is to always put your keywords in your page URLs. This facilitates page indexing and gives it a better chance of being ranked for the targeted keyword.
Moreover, to make reading easier for internet users, you can use certain punctuation marks like slashes or hyphens to separate the words that make up your URLs. But avoid unusual characters (%, @, =, etc.) and spelling mistakes.
It is also important to keep your URLs as concise as possible. A short URL will be easier to read and remember. Internet users can therefore easily use it again when they’re in need.
Finally, you can use breadcrumbs to help the internet user find their current location on your site.
Source: Bruceclay
Rich Snippets or enriched snippets are recommended because of their ability to generate traffic.
Indeed, some internet users are more inclined to click on sites that have configured their Rich Snippets because the information sought is quickly revealed.
This would reduce your page’s click-through rate. Internet users are always looking for new information and hate outdated data or obsolete techniques. If you use WordPress, the CMS offers you plugins to easily remove the date from your Rich Snippets.
Apart from the date, you can also put in your Rich Snippets all the important information that could truly interest internet users and prevent them from gathering information from multiple sites before finding what they’re looking for.
Thus, the display of your site on the SERP will easily distinguish itself from others and internet users will appreciate your efforts to bring together all relevant information in one place.
And for that, you’re free to add plenty of things. Whether it’s the price of a service, user reviews, upcoming events… you can really add all the information you deem useful to stand out from other sites.
The loading time of your site’s pages is important especially since every second that passes increases the likelihood that the internet user will close the site.
What good would all these efforts do if you managed to get the user to click on your link and then the page takes forever to load. It’s very likely that this internet user will abandon their session sooner than expected and won’t come back either.
They might even share their bad experience with those around them, which tarnishes your brand’s image.
To avoid getting there, you must optimize the technical aspects of your site by implementing a caching system and optimizing the page’s visual content.
Your hosting provider choice can also impact your page’s loading speed.
A cheap host or one located thousands of kilometers away from your clientele, without any CDN device, will certainly take longer to serve all the site’s data.
You must therefore choose your web host carefully for a more quickly accessible web page.
Classical writing used for novels and magazines is somewhat different from that intended for the web.
Here, it’s essentially about convincing the reader and encouraging them to take desired actions such as buying a product, subscribing to a subscription, etc.
And to truly convince your readers to consume your services through writing, you must follow a certain number of steps:
Discover all these steps in more detail in my article dedicated to web content writing.
We live in the digital age where more than half of internet users use mobile devices to connect. In 2019, there were 5.07 billion mobile users worldwide:
Source: Research Gate
So if you really want to have traffic, be well ranked on Google SERPs and convert your visitors into loyal customers you must absolutely offer a mobile-friendly site.
That is, you must improve the mobile version of your site to make its navigation smoother and more pleasant on mobile devices.
There are a number of criteria to follow to provide a better experience for mobile users, namely:
Responsiveness is a programming approach that aims to automatically adapt a website to all screen resolutions.
So making your site responsive means giving it a completely ergonomic design for all possible screen resolutions while maintaining its unique URL
Whether the internet user connects from a desktop computer, smartphone or tablet, the site will always display correctly.
If you’re not used to web programming, you’ll still find WordPress themes or other CMS that allow you to have a perfectly responsive site and guarantee a good experience for your users.
Accelerated Mobile Pages (AMP) is a program essentially initiated by Google to help webmasters speed up the loading of websites on mobile devices.
It’s a portion of HTML code to inject into your site’s source code to indicate to Google’s robots that you’ve complied and in return benefit from favorable treatment from the search engine.
Google will therefore store your web pages in cache to serve them at lightning speed as soon as an internet user wants to access them. It’s a tool that remains accessible to everyone.
The search leader is simply trying to encourage sites that improve their mobile version and penalize those that don’t comply with its recommendations.
For those who have a WordPress site, they can simply install the official plugin.
However, since it’s a fairly recent program, AMP may not be fully effective for certain types of sites, particularly those that offer ad-based monetization.
You may not know it, but each request an internet user makes from your site affects its loading speed in one way or another. The more requests increase, the less your site can handle them.
To remedy this, the most effective solution would be to simplify the source code to speed up its execution. This is particularly easier to manage with WordPress thanks to the WP Rocket plugin.
Not only does the plugin reduce code, it also makes cache usage easier. Thus, the browser keeps in memory your pages that the internet user visits frequently so it no longer has to reload them completely the next time. This makes connecting to these pages faster.
Since implementing its algorithms in 2017, Google has penalized sites that misuse pop-ups. We all know these large windows that pop up and take up your entire screen with ads and prevent you from continuing to browse.
Since Google always prioritizes user experience, it decides to penalize sites that abuse these untimely ads.
It doesn’t completely prohibit the use of pop-ups, you just need to use them sparingly and let internet users peacefully discover the content that interests them.
Please note: Twaino’s simulator was designed with 600 pixels as the title limit (approximately 75 characters) and 960 pixels as the meta-description limit (approximately 120 characters).
However, when publishing your content, it can happen that Google arbitrarily chooses an excerpt from your page and displays it as your meta-description.
Our simulator can therefore help you get an estimate of the size of your titles and meta-descriptions, but cannot in any way guarantee that Google will display them.
The title and meta-description are two tags of great importance for your brand’s visibility. They appear somewhat like the storefront of your site on search engine results pages.
To improve them as much as possible, you must pay attention to several aspects, particularly their length.
And to achieve this, nothing beats using Twaino’s SERP simulator to preview what your titles and meta-descriptions will look like before publishing your content.
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