SEO web copywriting: content that attracts, converts and performs

Why choose the web copywriting services of Twaino agency for your content creation? 

Content marketing is one of the most effective ways to generate leads on your website. Although it costs less than paid advertising, content marketing still generates 3 times more prospects. 

It is probably the most profitable system for attracting new customers in the long term. But to benefit from the advantages of content marketing, you need to ensure you apply the best strategies or outsource them to a competent agency. 

In addition to mastering the right methods in web copywriting, here are some additional strengths that set us apart from other agencies. 

Twaino: a web copywriting and SEO agency at your service for better rankings on Google

Google uses more than 200 factors to decide the ranking each indexed website deserves on its pages. 

70% of these SEO factors are related to content creation and search engine optimization.

Therefore, without producing content, a website cannot be ranked on Google, which represents an enormous loss of online visibility. 

As an SEO agency as well, Twaino has SEO experts who can optimize the content written by our writers and help you reach the first page of Google. 

Benefit from our expertise to animate your blog and easily generate new leads 

In B2B marketing, specialists confirm that companies with a blog generate 67% more prospects compared to those without one. 

Blogs are highly appreciated by internet users because of all the associated content that can be discovered on a given topic.  

Instead of visiting multiple sites in search of information, the user finds everything they need on a single site by browsing the blog pages. 

If this blog is sufficiently rich in quality content, users may even make discoveries and come across interesting articles they did not expect.

The session duration of visitors is therefore higher, Google deduces that the site offers a better user experience and awards it a better position on its pages. 

At Twaino, we have a free blog that we regularly update by developing topics around SEO, to help our business-owner visitors generate more customers on their sites.

Thus, we can not only write your content but also take full charge of managing your blog space, from researching relevant topics to publishing them on the site. 

Thanks to our experience in creating and maintaining blogs, we help you increase the site’s retention capacity and easily build visitor loyalty.

Twaino web copywriting agency can help you get ahead of your competitors 

Content creation does not only aim to attract traffic to your site. It also allows you to differentiate yourself from others. 

Among all B2C companies present online (across all sectors), 90% acknowledge integrating content creation into their digital marketing strategy.

76% of these companies plan to regularly publish content on their site with the intention of standing out from their competitors. 

What about you? Do you already have a content marketing strategy in place? If so, is it delivering the results you want? 

If the answer is NO, our agency can help you choose an effective strategy to regularly create content and achieve your goals. 

You can then get ahead of your competitors who have not yet adopted content marketing. 

Twaino can help you highlight all your services through link building 

If you offer multiple services on your site, internet users may not know all of them. This represents a considerable loss of visibility. 

At Twaino, when creating your content, we subtly insert internal links to other services (or products) from your company, to lead visitors to get an overview of the entire range. 

Thus, while reading the page they were looking for, users find clickable links that give them the opportunity to easily discover more interesting services. This is an effective strategy that links your services together and encourages visitors to “travel” through your site.

Moreover, internal linking also helps search engines learn about all your services in order to better index them whenever an internet user needs them. 

Therefore, if a visitor misses one of your services during their visit to the site, there is still a chance they will discover it on the search results pages.

Fast delivery times for all your content writing needs

One of the advantages that make us strong and set us apart from other copywriting agencies is our ability to quickly produce our clients’ orders, even the most voluminous ones. 

Do you need carefully written content within a very tight deadline? Twaino’s writers work tirelessly to deliver your order on time. 

And even if it involves a significant piece of content, we know how to delegate tasks among our writers to honor our commitments and never exceed the agreed deadline. All this without losing, of course, the quality of the delivered work. 

Best value for money

Having quality content is great. But benefiting from that quality at a reasonable price is even better. At Twaino, we offer you the best value for money on the market. 

Each service is billed according to the client’s expectations. Share your content writing needs with us and we will determine the fairest price, with quality that lives up to your expectations.  

An effective plagiarism control system to guarantee you original content

All texts produced within our agency are thoroughly checked by an anti-plagiarism system, to ensure that no sentence from your content appears verbatim on other websites. 

In SEO, this is known as duplicate content. It is a practice penalized by Google. This is why we always strive to provide you with unique, custom-written content to protect you from Google penalties related to duplicate content. 

Our web copywriting services 

Approximately 80% of consumers say they trust content ranked in organic results more than paid advertisements. And that is precisely what we guarantee our clients through our copywriting services: being well positioned in Google’s organic results. 

Here are the services we offer as part of web copywriting.

Web page content writing 

At Twaino, our writers put their skills and expertise at your disposal to produce quality content for your web pages.

Whether it’s a new page or a redesign, they know how to find the right words and the appropriate tone to captivate your readers and encourage them to take action. 

All you need to do is explain the nature of your services and how you want them presented to visitors. 

In return, you receive one or two pages of content that you can review to appreciate the quality of our work. 

After reading, if you have any suggestions, we are available to discuss them and determine together the best way to take them into account.

Blog article writing

Blogs form the foundation of all SEO techniques. In SEO, the more regularly you publish quality content on your site, the more you increase your credibility with Google.  

And if this content is truly high quality and brings real added value to readers, the search engine will recognize your efforts and reward you by assigning a good ranking to your site on its SERPs. 

You cannot talk about web copywriting without addressing the frequency of publishing new content. It is a decisive factor for Google and other search engines. 

And, returning to this point, the best way to regularly post content on your site remains creating a blog. 

At Twaino, our writers suggest an editorial calendar with a content schedule, based on the keywords you want to rank for on Google. 

If you have suggestions, you can supplement this calendar by proposing topics you consider relevant to your brand. Our writers can then research and develop these topics in great detail. 

We also handle writing your “guest posts” to improve your backlink profile and generate new visitors from authority sites in your niche. 

You may not know it, but writing guest posts is an SEO strategy that involves contacting an influential blogger in your industry and requesting the publication of an article on their blog, with a link pointing to your site.

If the guest post is impeccable and sufficiently attractive, it is likely that a portion of the blogger’s audience will want to learn more by clicking the link. 

Twaino’s writers are accustomed to writing guest posts; they can organize everything for you and make the process easier.

Product sheet writing

If you own an online store, every product sheet you publish must be carefully written to give your visitors the desire to make a purchase. 

And it is not enough to choose beautiful images to hope to convince the internet user. You must write compelling descriptions for each product you sell. 

Writing product sheets is delicate, because you only have a few lines to persuade the visitor, unlike a blog article that can exceed 3,000 words.

Our writers can study the characteristics of each of your products and draw out the benefits for the prospect. These benefits, combined with useful product information, form a solid sales argument that allows internet users to picture themselves in a real-life situation.  

But what is the point of a carefully written product sheet if it is not visible to internet users? None, certainly. 

We understand this too. That is why, on every product sheet we write, we also apply optimization techniques to boost their ranking on search engines. 

It has been proven that an optimized product sheet is 7 times more likely to lead to a sale.

At Twaino, the optimization of a product sheet includes: 

• product image optimization ;
• strategic use of Title, Meta description and Hn tags;
• calls to action;
• keyword targeting ;
• cross selling ;
• etc. 

To offer you the best possible sheet, we push our work even further by conducting a competitive analysis to examine similar product sheets.

This analysis allows us to understand what works elsewhere and determine how to adapt the writing of your product sheet to make it as effective as possible. 

Furthermore, our specialists can create links between your product sheets to enhance your visitors’ navigation and improve their user experience.

Search engine optimization (SEO)

Even if you offer quality products or the best services in your sector, you need to optimize your content before obtaining a good ranking on search engines.

And this is where the real distinction lies between web copywriting and SEO copywriting. At Twaino, our work goes far beyond simple web writing. 

We apply optimization techniques to all the content we create in order to improve its visibility online.  

This is our way of guaranteeing you “marketable” content that internet users can easily consume. 

Content integration 

Whether it is new content or a revision, after search engine optimization, the content needs to be published. 

This can be a complex task depending on how your site was built. With Twaino, we have a team of integration specialists capable of managing the publication of your content in all situations. 

And this is not done carelessly. For each integration, we take the time to complete the SEO optimization sections, such as ALT tags, title and meta description.

And regarding URL changes, our experts create redirects to avoid duplicate content on your site and protect you from potential Google penalties. 

But if you wish to get hands-on, we can also teach you everything so that you are able to publish your content yourself. 

Infographic creation

In recent years, many SEO professionals have become interested in incorporating visual content into articles, particularly infographics. 

And this interest is understandable when you consider that companies using visual content record a significantly higher conversion rate than others. 

This is an approach we tested within our agency and ultimately adopted due to its success. 

If you also wish to use visual content to make your articles more attractive, our team of graphic designers can create excellent infographics for you, inspired by your own ideas. 

The illustrations we offer are in perfect harmony with your brand’s logo and your site’s visual identity. 

This way, you can communicate statistics and figures to your audience in an almost playful way, making the information more digestible. 

Also, providing infographics in your brand’s image demonstrates a level of professionalism not always found among your competitors. 

Who are Twaino agency’s copywriting services intended for? 

The copywriting services we offer within our agency are most often requested by digital marketing specialists and web designers. 

But we also work with business owners, freelancers, and all types of people who need quality content. 

What do we actually offer these clients? 

Digital marketing specialists 

As a web marketer, you fully understand the importance of building a relationship of trust between you and your clients. Marketing has always been a discipline of sharing and closeness with the public. 

And when it comes to digital marketing, web content is one of the best ways to connect with your audience. 

We invite you to focus your energy on your sales strategies and let our agency find the most effective way to present your image online. 

Our experienced writers know how to use the right words to strengthen trust between you and your target audience. It is our job to help web marketing agencies achieve their goals.  

Web designers

As a web designer, you have surely already wondered “between design and content, which should be prioritized?”. 

To answer this question without bias, let us acknowledge that some web design agencies complete the design before delegating the content writing to us. 

And thanks to our experience, we harmoniously adapt the writing to the site’s design and the client’s requirements. 

However, we also receive people who entrust us with the writing for their site without having planned a specific design as such. 

This means that even if you are working with a team on the creation of a project, you can entrust us with content writing before completing the actual design of the site.

SEO agencies and communications agencies

If you run an SEO or communications agency and lack the human resources to fulfill an order, you can also contact us. 

Do not hesitate to delegate your clients’ copywriting orders to our specialized writers. And even if it involves content to write for your own organization, we are also available — just contact us!

We are happy to deliver quality content, carefully crafted and free of any spelling errors.

Business owners

It is always a pleasure for us to work with other companies, because the stakes and challenges are greater. Each new business that contacts us represents an opportunity for us to demonstrate the expertise of our team.

Passionate about web copywriting, our team is proud to bring out its best work to help companies and startups increase their traffic and conversion rate. 

Perhaps you want to launch a product from your brand onto the commercial market? You can count on our SEO web copywriting services to help you win over your target audience and record more sales. 

From the description of your product sheets to the writing of your category pages, including buying guides, we create compelling content that encourages visitors to purchase your products. 

This is a sensitive task that requires a great deal of care. We are aware of this, which is why we entrust it to writers who specialize in this field. 

Also, if you have just set up a company with a new website and need a competent agency to enrich your pages with relevant and attractive content, you are in the right place. 

In the same way, if you are an established large brand and wish to use copywriting services, perhaps for a site redesign project, Twaino agency is what you need. 

On one hand, we can refresh your site with new content, but also optimize it to maintain and improve your ranking on search engines.  

Furthermore, our privacy policy protects your data and your ideas. 

Our content creation process 

Who better than you can tell us about your needs? Although we master search engine optimization techniques, it is you who knows your customers best. 

This is why we use an inclusive approach in our content creation process, so that you can share your opinions and suggestions with us. 

The process spans 4 steps.

1. Submitting your order 

In this first step, you explain your needs and expectations regarding the content to be written. To do this, the ideal approach is to give us as many details as possible about your business, so that we can immerse ourselves in your reality. 

Tell us about your products, the services you offer, and the help you expect from the copywriting. 

Also tell us what you know about your target audience. What client profile is the ideal consumer for you? What emotion do you want to evoke in the consumer during their reading? 

To better meet your expectations, we can even create personas for each profile you submit to us, in order to study them individually and determine what kind of content will be most effective.   

2. Analysis and research on your order 

During this step, our team of experts examines your website to discover how the existing content was created. This is an analysis of your writing style and the tone you use, so that we remain consistent in the content produced.

But if you want to try something different, you can tell us and we will write the texts accordingly. 

A light or formal tone? Professional or familiar? We adapt content according to your preferences.

Next, our writers conduct research on the topic you have submitted to us, in order to gather sourced and up-to-date information that will bring real added value to your visitors.

3. The first draft

A first draft of your order is submitted to a team of senior editors, in order to verify the content and make all necessary corrections.

4. Approval and finalization 

Once the content is delivered to the client, they can review the document and appreciate the quality of the work. They can consult it as often as they wish, including with their internal team. 

We are proud of our writing skills and are confident in offering you attractive, well-written and structured content that your audience will love. 

We also ensure that the delivered content is optimized in line with Google’s recommendations, for better page ranking. 

However, the final approval is yours. If you have suggestions, we can revise your content. 

For this, you are in contact with one of our agency’s writers, to whom you can regularly share your concerns and ask any questions.    

Frequently asked questions 

Some questions come up frequently, which is why we decided to answer them in the form of a FAQ.

Are revisions subject to additional charges? 

No. Our greatest wish is the satisfaction of our clients. This means offering them the best possible content for their brand. To achieve this, we revise the delivered texts without the client having to invest a single extra penny. 

This is our way of showing how much we care about building long-term relationships with you, regardless of financial considerations. 

With us, the client is king and their approval comes first. They are kept informed of all changes made and only they can decide whether they are satisfied with the final result.  

However, please note that we do not accept correction requests received more than 14 days after delivery. If you wish to have the content revised, please notify us within the allotted time.

How do you manage to write content for a company you don’t know? 

Through learning. Twaino’s writers are skilled at conducting research to gather information online. This data is then sorted and only the most reliable sources are retained, then used for writing the content. 

Of course, we do not claim that this research is enough for our writers to become experts in your field. 

But it does allow them to understand the basics of your industry. Assimilating key terms helps them make information accessible to the general public. 

They are not trained to write purely technical content intended for specialists in your field. Their job is to write for your customers and search engines using simple, easy-to-understand expressions. 

Is the content you write SEO optimized? 

Yes. All content produced by our writers is optimized for search engines.

We take care to apply all necessary SEO methods to boost the visibility of the content in search results. 

Can I approve the content you have written before it goes live? 

Of course. We actually recommend that you always review the content we deliver before publishing it online. 

As we have seen, our team is made up of excellent writers, but they are not experts in your field. 

They are capable of writing content in accordance with SEO copywriting best practices, but the more complex your activity, the more essential your approval is for an impeccable result.

This is why, if you entrust us with several pieces of content to write, we wait for the validation of the first before creating the following ones, to ensure that the style used suits you. Once confirmed, our writers can continue their work.  

In principle, we submit the remaining content to you and only proceed with publishing after your approval. However, if you were happy with the first piece of content and had nothing to correct, we can publish the rest and move to editing directly, with your agreement.  

How many words do your articles usually contain? 

It all depends on the client’s request. We can deliver the number of words you want. However, we recommend offering content between 2,000 and 5,000 words. 

Indeed, the longer a text is, the more likely it is to be well positioned on Google’s SERPs. 

That said, the ideal word count can differ from one type of content to another. A blog article should be longer than a product sheet description. 

Generally, blog articles are not limited in length by graphical constraints. As a result, the writer is free to develop their content and even reach 10,000 words if the topic allows. 

Moreover, an internet user consulting a blog is typically looking for information, so they are more inclined to read long content. 

As for the main pages of your site, the presentation should be somewhat different. 

On this type of page, users need to access information quickly and should not be put off by dense text without images. 

At Twaino, our writers find the right balance between a compelling visual design and fluid, attractive text that encourages your visitors to engage.  

Can your writers copy content from my competitors or from other sites? 

The answer to this question is a resounding NO. Copying content from a site is theft, which falls under intellectual property law. It is a practice severely penalized by Google and can result in the permanent de-indexing of the duplicated content. 

Regardless of whether the text in question is rich and relevant to your business, the search engine cannot index two identical pieces of content from two different sites. 

This rule also applies to two pages on your own site that share the same content. Even if they are published on the same site, they are still duplicate content. 

At Twaino, we are aware of the penalties you may face due to duplicate content, which is why we always strive to provide you with unique texts, written specifically for your brand.

How much does the content you write cost? 

To price content, we take into account several parameters, such as the number of words to write, the delivery deadline, the complexity of the topic to develop, and the type of content.

For example, the price of content written during a site redesign is not the same as for a client who has taken out a monthly subscription or is part of a specific project. 

Moreover, as we have seen, there is a real difference between web copywriting and SEO web copywriting. Standard web copywriting is limited to writing, without keyword research or competitive analysis. 

For SEO copywriting, our writers carry out other important tasks, such as targeting relevant keywords for your business and examining your current ranking on those keywords compared to your competitors, etc.

In any case, explain your web copywriting needs to us and we will be happy to find the best value for money with you.

Contact Twaino

If you would like assistance and expert advice on your site’s performance, you can contact us at the following addresses: 

• 20 passage cardinet, 75017 Paris
• Phone: 07 86 06 39 48
• [email protected]