Clustering
Also known as ” data clustering/partitioning” , clustering is an organization strategy that consists of partitioning a heterogeneous data set into homogeneous subsets. Each subset is obtained by grouping elements
Alexandre Marotel
Cloaking
Cloaking is a Black Hat optimization technique that consists in preparing different contents for the same query. As soon as the request is solicited, a first answer, well optimized, is
Camel Case
The English term Camel Case, > or > in French, is a notation that consists of writing sequences of words with the first letter of each word capitalized. But the
Caffeine
Caffeine is a program launched by Google in 2010 to update its web indexing and crawling system to meet the needs and development of the web. It significantly expands Google’s
Google Cache
The Google Cache, can be defined as the memory of Google that temporarily records snapshots or copies of web pages during the passage of crawlers. The objective of the search
Budget crawl
The Budget crawl is defined as the limit of pages that Google has set to explore on a website for its referencing. During the exploration, the search engine tries to
Bounce rate
Bounce Rateis the rate at which users access a page on your website and leave it shortly after without taking any further action. Reflected as a percentage, this statistic is
Why and how to make a website Template ?
reating a website is good! But having a website that conveys your brand identity with an optimal user experience is even better! To do this, I will show you one
How to install Google Analytics on a WordPress site ?
Want to know how many visitors come to your website per day, week, month or year? You’re in the right place because I’m revealing a very powerful and completely free
How to create a Google Search Console account from Google Analytics?
Do you have Google Analytics? That’s great, but do you want Google Search Console as well? You’re right, because having both is even better! There are several ways to get
Why and how to switch from Http to Https?
Is your website displaying the annoying “not secure” label? To get rid of it, you just need to do a few small things. Indeed, Google and WordPress have been constantly
How to start a consulting business ?
Are you struggling to find your first clients after launching your consulting business? If so, or if you’re planning to launch soon, then you’re in the right place. And for
How to stay consistent in the creation of your BLOG content ?
Do you already have a blog ? Congratulations! You’ve already taken a step into the digital world. However, as you may have noticed, it is difficult to stand out and
Why and how to collect feedback from your customers ?
If feedback is becoming increasingly popular, it is undoubtedly because of its great impact on the success of companies. The improvement of services, the definition of commercial strategies and the
How to import a demo theme in wordpress ?
Have you successfully created your website on WordPress? It’s awesome ! After this step, you have surely installed your theme in order to give a face to your platform. To
Blog
A blog is a type of website or part of a website where content is presented in chronological order, usually with newer content appearing first, followed by older content. Blog
How to install a wordpress theme ?
Today, I will show you how to install a theme on wordpress. Let’s go ! Install a wordpress theme Discover in this video, what are the steps to install a
How to configure your settings and permalinks in WordPress ?
Today, I will show you how to easily configure your WordPress site to maximize the performance of your website. Configuring WordPress I will show you how to properly configure your
How to install WordPress easily in less than 5 minutes ?
Today, I will show you step by step how to install WordPress to create your website: Installing WordPress Today, I’m going to show you the different steps to follow in
Why and how to develop your personal branding ?
Today, let’s see why and how to develop personal branding? Personal branding In this video, I present you the reasons and ways to develop your personal branding: Find the highlights
How to recruit in digital marketing ?
Today, we’ll look together at how to recruit the best digital marketing candidate… What is a good profile in digital marketing? Today, I’m sharing what I look for in a
What are the worst SEO mistakes to avoid ?
Today we will see together what are the biggest mistakes not to make in SEO… The worst SEO mistakes In this video, I share with you the mistakes not to
How to create a professional email address with SiteGround ?
today, I will show you how to create an email address for your blog or business using SiteGround… Create a professional email… Today, I present you in this video the
How to buy a domain name ?
Today, we will see together, how to buy your domain name? The steps to buy a domain name Find in my video, the steps that will allow you to buy
5 essential digital marketing tools
Today, I will show you my favorite marketing tools… The must-have online marketing tools Discover the 5 must-have online marketing tools… Find the elements I had the opportunity to present
How to learn online marketing ?
Today we’re going to see together how to learn online marketing? Learning online marketing Find out in this video what the best methods are for learning online marketing today: So
SASU, EURL or auto-entrepreneur? The big differences !
Today we will see together the main differences between the legal forms auto-entrepreneur, EURL or SASU. Here we go… SASU, EURL or Auto-entrepreneur? Discover in this video how to choose
How to choose your brand colors ?
Today, we will see together how to choose the colors of your brand, and consequently the palette of colors that we will find on your website. Let’s go… Brand colors
Black hat SEO
Black hat SEO also called “black hat SEO” refers to all practices that go against the instructions for optimizing websites for search engines. Typically, the goal of these strategies is
Black box
A Black Box is a complex computer program whose inputs and outputs can be observed, but whose internal processes are not accessible due to their confidential nature. In the world
Bingbot
Bingbot is a web crawler that explores and indexes web pages since its launch in October 2010 by Microsoft. The data thus created feeds Bing, the search engine founded by
Bing
Bing, sometimes also called Bing Search, is a search engine developed by Microsoft, accessible by visiting Bing.com. It facilitates a standard web search, as well as specialized searches for images,
Title tag
A meta title tag is a short phrase placed in the HTML header to indicate to users and search engines the title of a page. Since it is the first
Meta Keywords tag
The Meta Keywords tag is a tag that appears in the HTML code of a Web page and lists the keywords and the most important expressions of this page. It
Meta Robots tag
A Meta Robots tag is a snippet of HTML code that provides instructions to search engines on how to crawl or index pages on a website. This gives you a
Meta description tag
A meta description tag is a short HTML attribute that adds an overview of the content of a page and is displayed below the title tag in search results. It
Meta tags
A meta tag is an element of HTML code that describes the content of your page not only to search engines, but also to Internet users who see your website
Hreflang tags
The hreflang tag, initiated by Google, is a snippet of code that specifies to search engines the language and geographic restrictions of a content. In other words, it is used
Pagination tags
The tag is an HTML tag used to indicate to search engines that the content is paginated, divided into several distinct sections and accessible with a few clicks. All of
Structured Data Tags
The Structured Data also known as Rich Snippet or Schema Markup, is often referred to as the “language of search engines”. It is an authoritative vocabulary that allows search engines
Canonical tag or Canonical URL
A canonical tag (rel = canonical) is a piece of HTML code that helps Google rank a specific page from a set of similar or duplicate pages. Generally, all websites,
Backlink
A backlink “Return link” is a link placed on a page of a Web site A to redirect to a page ofa W eb siteIt B.is considered as a backlink
Baidu
Baidu is a leading multinational technology company based in China, specializing in Internet and artificial intelligence (AI) related businesses. The company is behind the first search engine in China with
B2C
The acronym B2C simply stands for Business-to-Consumer, which is a business model referring to the relationship between a company and end consumers. To be more precise, it is a system
B2B
The acronym B2B simply stands for Business-to-Business which is a business model that focuses on the sale of products and services from one company to another. The selling company, through
App Store Optimization
App Store Optimization or ASO is the process of optimizing the presentation of an app’s features designed for iOS and Android mobile devices. It is a mechanism that aims to
Link Anchor or Anchor Text
The anchor text, also known as the link anchor, is the only part of the link that users see on a page. This hypertext snippet of the sentence leads to
Analytics
Analytics is a term that simply refers to the analysis of data with the purpose of gaining valuable information. In SEO, it refers to all the methods that allow you
Alt text / Alt Tag / Text Attributes
The Alt text, Alt tag or text attribute (in French alternative text) is a description of images for search engines and for certain categories of people. Indeed, some blind internet
How to choose your company logo ?
Today, we will see together the choice of the logo! For this, I show you concretely how I ended up on my own logo for my SEO agency Twaino. Let’s