Website Redesign: A Complete Guide
According to figures, 90% of people have left a website because it was poorly designed. And this same percentage of users is likely to continue their purchase on a website
Alexandre Marotel
URL Rewrite
URL rewriting refers to the process of modifying a URL in order to make it easier and more accessible to Internet users. Generally, this modification occurs to make the URL
Link Obfuscation
Link obfuscation is a technique that consists of hiding certain links that point to pages of questionable quality from search engines. The links are obfuscated in the website tree and
Pagination
n Pagination is the practice of spreading large content across multiple pages to make it easy for visitors to navigate and view the content. In simple terms, the content is
2021 Review of Twaino SEO Agency
As usual for the past few years, I have taken the initiative to reveal the figures that my agency Twaino obtains in one year and 2021 will not fail in
Google Pirate
Google Pirate is an update to the number one search engine’s algorithm to punish or penalize websites that violate copyright law. This update specifically affects the ranking of piracy sites
Noogler
The expression “NOOGLER” is an English word that does not have a precise correspondence in the French language. It is in fact an affectionate word that the company Google created
Google Page Experience
Google Page Experience is an update that calls for a complete user experience approach to website SEO, website design and development. Indeed, this update gathers signals that measure how people
Local NAP Quote
A local citation is any mention of your organization on the web. It is any combination of your company’s name, phone number, address, zip or postal code and website address.
Guestography
Guestography is the practice of posting visual resources on external blogs in the hope of getting backlinks to a website. It can be an infographic that a given site offers
Google Fred
Google Fred is an adjustment to the main algorithm of the web giant, Google. This update is designed to penalize sites that are inundated with ads and driven by monetization,
Faceted navigation
Literally, the expression “Faceted navigation” means faceted navigation. It refers to a technique for classifying information that can be found on websites that deal with several subjects. Typically, these are
Joomla : Ultimate SEO Guide
Nowadays, having a good online visibility is very beneficial for any business, whether it is a physical brand or one that is fully available online In a research conducted on
Conversion Rate
The conversion rate is the percentage of people who have completed a desired action out of the total number of people who have visited the site. This rate is a
Google Panda
Google Panda is one of the major filters of the Google search engine algorithm. The objective of this update is to improve the ranking of high quality pages and to
Google Hummingbird
Google Hummingbird is a complete overhaul of the main algorithm that the American firm uses to process search results. This major update uses conversational search to examine the intent behind
Orphan Page
A page is said to be orphaned when it has no link leading to it. Otherwise, it is an inaccessible page in the sense that no internal link leads neither
Google Possum
Google Possum is the name given to one of the recent updates to the Google search algorithm. It was launched in September 2016 and mainly affects local search results. Its
Google Pigeon
Google pigeon is an update specifically designed to provide users with relevant query results close to home. Otherwise, this update ensured that local pages had the opportunity to rank higher
Key Performance Indicator
The Key Performance Indicator (KPI) is a numerical element, a measurable value that must be determined before launching a marketing project. It is a marker that allows you to evaluate
Link Profil
The link profile is an indicator that proves to the search engine the quality or character of external links pointing to a page or website. Google takes this element into
User Friendly
User friendly is a term that describes the ease of use of a website or software, i.e. that users can use the technical system in a simple and intuitive way.
Banner Blindness
Banner Blindness is a term that explains the tendency of people to ignore banner ads they encounter on websites and elsewhere. It is a behavior that results from the limited
Sidebar
A sidebar is a vertical column placed to the right or left of the main content area of a web page. It is responsible for collecting secondary information from the
SEMrush: Complete SEO Toolkit Guide
The Google algorithm combines more than 200 factors to assign positions to sites in the SERPs. This multitude of factors makes optimizing sites for search engines extremely complex for beginners
Top Heavy
The term ”Top heavy” refers to the update of the layout algorithm adopted by Google. It was primarily aimed at penalizing the ranking of sites that displayed a lot of
Taggage
Tagging can be defined as the action of tagging or marking something. To be clearer, it is a practice that consists in labeling or marking with freely chosen keywords the
Spamco
Spamco refers to any form of unwanted or irrelevant comment placed on a blog with the sole purpose of providing a link to the author’s site. This type of comment
Surfer SEO : Complete Guide To The On-Page SEO Tool
Surfer SEO is a cloud-based on-page optimization tool that analyzes and compares your site to those that are currently at the top of search engine results. Instead of assuming what
Absolute Path
Absolute Path is the hierarchical path that allows you to locate a file or folder in a file system from the root. The absolute path of a file allows you
Scooter
Scooter is the name of Alta Vista’s crawler, the world’s first search engine that allowed people to search the Internet in natural language. This means that Scooter was the best
Google Penalty
A Google penalty is a sanction imposed on a website when it is suspected of adopting bad SEO practices. The penalty can come from an algorithm or from a human
Trust Flow & Trust Flow Topical
Trust Flow is a score ranging from 0 to 100 that is used to measure how trustworthy a page or website is from the pages that link to it. Initial
Link Burst
Link burst is a term that is explained by getting too many backlinks in a very short time. This could indicate that you are using a link farm or a
Keyword Proximity
Keyword proximity is the distance between two words in a sentence. In SEO, the proximity of keywords is the difference between the combinations of words that make up the target
Google Translate: The Complete Multilingual Translator’s Guide
Google Translate or Google translation: Complete Guide to the Multilingual Translator According to Google, its translator Google Translate processes more than100 billion of words, the equivalent of a stack of
Google News
A survey shows that 60% of people trust the information they read on Google News more than elsewhere. This is the main reason why millions of people visit the platform
Google Dance
Google combines more than 200 factors to display search results and regularly adjusts its system to make search more intuitive. In the past, the updates caused a lot of commotion
How to do semantic analysis in SEO ?
In the SEO industry, there have been many changes over the years. Originally, search engine optimization was just based on adding specific keywords to a page to improve its ranking
How to write well for your readers and for Google ?
If you’re reading this article, I’m sure you’re the type of person who pays special attention to the writing of your content on your website. This is quite normal when
Spam Report
Literally, the expression “spam report” means spam report. It refers to the fact that a person reports to Google those who do not respect the good practices of SEO. That
Snippet definition
Also known as code snippets, snippets allow you to display an excerpt, a summary or even the description of a page located on your website in Google search results One
Drupal SEO : Complete Guide
Today, an online presence is essential for any business, whether it’s a small neighborhood business, an international brand or an e-commerce store In a recent survey, 87% of consumers said
How do I search on Google ?
Google is the leading search engine with 91. 9% of the market share. The latest data about this search engine shows that it records more than 8.5 billion searches per
Divi : Ultimate Guide
According to BuiltWith.com statistics, Divi is used by over 2 million site owners and is the most popular WordPress theme in the world. Indeed, Divi is much more than a
Elementor : Ultimate Guide For Beginner
Elementor is a leading WordPress page builder with over 4 million users. To design with this WordPress visual editor, you need to know everything about its features. Unlike other builder
Magento : Definitive SEO Guide
SEO has become a decisive factor in the success of any business, especially if it is a company specialized in online commerce Statistically, 68% of online shoppers first search for
Apache Server : A Complete Beginner’s Guide
There are several types of web servers on the market and among them is Apache, one of the oldest servers Although new, more modern and efficient alternatives have emerged in
Majestic SEO : The definitive Guide
Majestic SEO – The definitive guide According to a recent study by yoomweb, backlinks are the third main factor on which Google uses to rank web pages. If your main