Google bomb

Google bomb

Google bomb or Google bombing is an underground SEO practice that aims to improve the ranking of a web page for a specific keyword. It consists of increasing the number

Google Alerts

Google Alerts

Google Alerts is a free notification service from Google that alerts users by email when new results appear in the search engine for a given keyword. It takes into account

Google +

Google +

Created by Google, Google+ is a multi-functional social networking platform that had made an impactful entry into the social networking arena. It disrupted the web with a rewarding journey before

GAds

Google Ads

Formerly called Google AdWords, Google Ads is a subsidiary of Google that sells advertising space to advertisers. The word “AdWords” comes from “Ad” or “Advertising” which means advertising and “Word”

Geotargeting

Geotargeting

Geotargeting, also known as geotargeting, is classified as a geomarketing and internet marketing technique. It consists of locating the visitor of a site in order to offer him specific content

Featured Snippet

Featured Snippet

The Featured Snippet, also known as position 0, is a brief snippet of content from a website that Google deems relevant and provides in response to a specific user’s query.

error 521

Error 521

Error 521 is essentially a Cloudflare-based message that usually occurs when the WordPress website server is unable to establish a connection with Cloudflare. ”Error 521 Web Server is Down” appears

error 410

Error 410

The 410 error is a response message of the HTTP protocol. Its appearance on a Web page indicates to the visitor that the resource he wanted to access is no

error 404

Error 404

The HTTP 404 error , more commonly known as a “404 error” is a response from a website’s server that means that the resource sought at the URL provided by

error 400

Error 400

The400 error, also known as “HTTP 400 error” or “400 Bad Request error” is a status code in the HTTP protocol that means that the request sent by the user

Eat

EAT

In SEO, the acronym EAT simply stands for Expertise, Authority and Trust. It can be translated into French by competence, authority and reliability / trust, which represent the three criteria

duplicate content

Duplicate content

Duplicate content refers to blocks of text that are either completely identical to each other (exact duplicates) or similar with minor differences, also known as near-duplicates. In SEO, duplicate content

DuckDuckGo

DuckDuckGO

DuckDuckGo, abbreviated as DDG, is an alternative search engine to Google. Unlike the latter, its particularity is the protection of privacy and the display of the same search results to

Deindexing

Deindexing

De-indexing is an SEO practice that allows to indicate to search engines the removal or disrepute of certain pages. This can be content that is deemed to be of low

crawler

Crawler or Robot

A web crawler or robot (also called “crawlers”, “indexing robots”, or “web spiders”) is an automated program that methodically navigates the web for the sole purpose of indexing web pages

Content spinning

Content Spinning

Content Spinning is a writing technique that consists in producing new editorial content in an automated way from an existing original content by using a software. Content spinning is a

cold emailing

Cold emailing

Cold emailing is an email prospecting strategy that consists of sending an email to a potential customer with whom you have no prior connection. This person may not know your

CLUSTERING

Clustering

Also known as ” data clustering/partitioning” , clustering is an organization strategy that consists of partitioning a heterogeneous data set into homogeneous subsets. Each subset is obtained by grouping elements

CLOACKING

Cloaking

Cloaking is a Black Hat optimization technique that consists in preparing different contents for the same query. As soon as the request is solicited, a first answer, well optimized, is

camel-case

Camel Case

The English term Camel Case, > or > in French, is a notation that consists of writing sequences of words with the first letter of each word capitalized. But the

Caffeine

Caffeine

Caffeine is a program launched by Google in 2010 to update its web indexing and crawling system to meet the needs and development of the web. It significantly expands Google’s

google cache1 (1)

Google Cache

The Google Cache, can be defined as the memory of Google that temporarily records snapshots or copies of web pages during the passage of crawlers. The objective of the search

Budget crawl

Budget crawl

The Budget crawl is defined as the limit of pages that Google has set to explore on a website for its referencing. During the exploration, the search engine tries to

blog (1)

Blog

A blog is a type of website or part of a website where content is presented in chronological order, usually with newer content appearing first, followed by older content. Blog

Black hat

Black hat SEO 

Black hat SEO also called “black hat SEO” refers to all practices that go against the instructions for optimizing websites for search engines. Typically, the goal of these strategies is

Black Box

Black box

In French Boîte noire, the ” Black Box “is a complex computer program whose inputs and outputs can be observed, but whose internal process is not accessible due to its

BINGBOT

Bingbot

Bingbot is a web crawler that explores and indexes web pages since its launch in October 2010 by Microsoft. The data thus created feeds Bing, the search engine founded by

Bing

Bing

Bing, sometimes also called Bing Search, is a search engine developed by Microsoft, accessible by visiting Bing.com. It facilitates a standard web search, as well as specialized searches for images,

Title tag

Title tag

A meta title tag is a short phrase placed in the HTML header to indicate to users and search engines the title of a page. Since it is the first

Tag meta

Meta tags

A meta tag is an element of HTML code that describes the content of your page not only to search engines, but also to Internet users who see your website

Hreflang tag

Hreflang tags

The hreflang tag, initiated by Google, is a snippet of code that specifies to search engines the language and geographic restrictions of a content. In other words, it is used

Balise pagination

Pagination tags

The tag is an HTML tag used to indicate to search engines that the content is paginated, divided into several distinct sections and accessible with a few clicks. All of

Donnees structurees1

Structured Data Tags

The Structured Data also known as Rich Snippet or Schema Markup, is often referred to as the “language of search engines”. It is an authoritative vocabulary that allows search engines

Backlink

Backlink

A backlink “Return link” is a link placed on a page of a Web site A to redirect to a page ofa W eb siteIt B.is considered as a backlink

baidu

Baidu

Baidu is a leading multinational technology company based in China, specializing in Internet and artificial intelligence (AI) related businesses. The company is behind the first search engine in China with

B2C

The acronym B2C simply stands for Business-to-Consumer, which is a business model referring to the relationship between a company and end consumers. To be more precise, it is a system

B2B

B2B

The acronym B2B simply stands for Business-to-Business which is a business model that focuses on the sale of products and services from one company to another. The selling company, through

Analytics

Analytics

Analytics is a term that simply refers to the analysis of data with the purpose of gaining valuable information. In SEO, it refers to all the methods that allow you

Algorithme

Algorithm

The term algorithm can be defined as a set of instructions designed to solve a given type of problem. At Google, algorithms are a system set up to search for

Asynchronous JavaScript And XML

AJAX

AJAX is the acronym of Asynchronous JavaScript and XML, which means ”Javascript asynchronous and XML” in French. It is a method of communication between server and client that promotes the