Alexandre Marotel 
Artificial intelligence (AI) is no longer just about robotics and science fiction. Digital marketing and particularly SEO is also affected by this wave of new intelligent and revolutionary technologies. We have
Why are HTTP status codes important for SEO? Status codes are the first thing Google checks when crawling a website. This was confirmed by John Mueller in a 2019 webmaster
Ranking sites on Google is very complex for everyone. Especially since the search algorithm of the American giant combines more than 200 factors to rank sites. Nevertheless, SEO professionals have
In marketing, an impression is a performance indicator that allows marketers to evaluate the number of views or engagements of a content (often a publication or an ad) on a
The HTTP 504 Gateway Timeout error code indicates that the servers handling requests for a website are having problems communicating with each other. In other words, the main server responsible
The Noindex tag is a code that is added to web pages to indicate to search engines that they should not be indexed, even if they are crawled. In this
Wix is a popular website builder used around the world with over 4.5 million websites under its belt. The platform is especially appreciated for its intuitive interface and its flexibility
SEO is still a surefire way to drive traffic to a site and attract qualified leads from published content. In fact, Google Search, Google Images and Google Maps alone generate
TF*IDF or Term frequency*Inverse document frequency is a ranking factor that Google uses to analyze the content of websites. Translated into French as “Term frequency and inverse document frequency”, this
Do you want to improve your ranking on search engines like Google in 2022? Then you’ll need to broaden your view of SEO if you want to stay on top
Why and how to optimize your content for Google Featured Snippets It has long been established that the first position in the SERPs has a major impact on the performance
Also known as “query strings” or “URL query parameters”, URL parameters are a means of tracking information and traffic to a website. They are the dynamic data inserted into the
The growing number of mobile users and the current global health environment have contributed to the explosion of online sales in recent years. This has not failed to push many
Every year, brands spend millions of dollars trying to acquire new customers. And for a profitable return on investment over the long term, brands should retain their new customers for
Video optimization is a set of techniques that involves formatting your video so that it is indexed and appears in search engine results for the keywords you want. It’s about
“Session” is an important Google Analytics metric that represents all the interactions of a user on a website in a given period. It is the period during which a user
Not provide is the lack of data about the keywords that users use to find a site in the search term report in Google Analytics. This is information that Google
A One page site is a site where all the content is gathered on a single page. This site format has become widespread thanks to the development of Internet browsing
Google Mobile-Friendly Test is a tool designed by the number 1 search engine to help webmasters test the adaptability of their site to mobile devices. This tool is part of
A target query is the main keyword (or phrase) for which website owners want to rank well in the first SERP of search engines. Thus, when users type in this
SEO may seem complex at first glance. However, it is actually a discipline that everyone can understand. It involves editorial, graphic, technical and sometimes even human relations skills In other
Some people think that newsletters have become “has-been” and on several occasions they have predicted its death However, the figures are quite different: there are nearly 3.9 billion people who
The Silo concept refers to SEO a form of organization of content that consists of grouping the pages of a website by theme. The idea is to form blocks of
If you want to optimize your website for search engines, and thus position yourself in their search results pages, you have two options: The SEO service SEO coaching If you
Algorithm Change is an update to Google’s algorithm that is characterized by the addition of a new ranking signal. These updates help refine search results and provide relevant answers to
According to figures, 90% of people have left a website because it was poorly designed. And this same percentage of users is likely to continue their purchase on a website
URL rewriting refers to the process of modifying a URL in order to make it easier and more accessible to Internet users. Generally, this modification occurs to make the URL
Link obfuscation is a technique that consists of hiding certain links that point to pages of questionable quality from search engines. The links are obfuscated in the website tree and
n Pagination is the practice of spreading large content across multiple pages to make it easy for visitors to navigate and view the content. In simple terms, the content is
As usual for the past few years, I have taken the initiative to reveal the figures that my agency Twaino obtains in one year and 2021 will not fail in
Google Pirate is an update to the number one search engine’s algorithm to punish or penalize websites that violate copyright law. This update specifically affects the ranking of piracy sites
The expression “NOOGLER” is an English word that does not have a precise correspondence in the French language. It is in fact an affectionate word that the company Google created
Google Page Experience is an update that calls for a complete user experience approach to website SEO, website design and development. Indeed, this update gathers signals that measure how people
A local citation is any mention of your organization on the web. It is any combination of your company’s name, phone number, address, zip or postal code and website address.
Guestography is the practice of posting visual resources on external blogs in the hope of getting backlinks to a website. It can be an infographic that a given site offers
Google Fred is an adjustment to the main algorithm of the web giant, Google. This update is designed to penalize sites that are inundated with ads and driven by monetization,
Literally, the expression “Faceted navigation” means faceted navigation. It refers to a technique for classifying information that can be found on websites that deal with several subjects. Typically, these are
Nowadays, having a good online visibility is very beneficial for any business, whether it is a physical brand or one that is fully available online In a research conducted on
The conversion rate is the percentage of people who have completed a desired action out of the total number of people who have visited the site. This rate is a
Google Panda is one of the major filters of the Google search engine algorithm. The objective of this update is to improve the ranking of high quality pages and to
Google Hummingbird is a complete overhaul of the main algorithm that the American firm uses to process search results. This major update uses conversational search to examine the intent behind
A page is said to be orphaned when it has no link leading to it. Otherwise, it is an inaccessible page in the sense that no internal link leads neither
Google Possum is the name given to one of the recent updates to the Google search algorithm. It was launched in September 2016 and mainly affects local search results. Its
Google pigeon is an update specifically designed to provide users with relevant query results close to home. Otherwise, this update ensured that local pages had the opportunity to rank higher
The Key Performance Indicator (KPI) is a numerical element, a measurable value that must be determined before launching a marketing project. It is a marker that allows you to evaluate
The link profile is an indicator that proves to the search engine the quality or character of external links pointing to a page or website. Google takes this element into
User friendly is a term that describes the ease of use of a website or software, i.e. that users can use the technical system in a simple and intuitive way.
Banner Blindness is a term that explains the tendency of people to ignore banner ads they encounter on websites and elsewhere. It is a behavior that results from the limited
A sidebar is a vertical column placed to the right or left of the main content area of a web page. It is responsible for collecting secondary information from the
The Google algorithm combines more than 200 factors to assign positions to sites in the SERPs. This multitude of factors makes optimizing sites for search engines extremely complex for beginners
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