Link Disavow
Link disavowal is an operation that consists in asking Google to ignore certain backlinks when determining the PageRank. Google has created for this purpose, a tool in the Google Console
Alexandre Marotel
Redirection 302
The 302 redirect is an HTTP 302 code used to redirect a search engine or users to a temporarily replaced web page. It can be used on pages that are
Thin Content
In the field of SEO, thin content is considered as content of a web page that does not meet the needs of users or does not provide any value. We
On-Page SEO : Definition
Also called ” SEO on-site “, “ on-page SEO ” or ” on-site “, ” SEO on-page ” brings together all the common natural referencing practices that apply directly to
XML sitemap
The XML sitemap works as a kind of roadmap for a website. This guide takes care to lead Google to all the important pages appearing on the site. The XML
Universal Search
Universal search, also called “combined search” or “enhanced search” is one of the most important changes made by Google since its creation. It is a feature initiated and developed in
Prestashop : Complete Guide
With an estimated 6% share of the global market, PrestaShop is an innovative 100% French solution designed to facilitate the creation of e-commerce sites and the management of online sales.
WordPress: Complete SEO Guide
Used to create more than 40% of all sites on the Internet, WordPress is by far the most widely used CMS today. This popularity is justified by the ease it
Disallow
Disallow is a directive that webmasters use to manage search engine crawlers. The main purpose of this directive is to tell these bots in a Robots.txt file not to crawl
Networking Meeting #2 on October 7, 2021 at La Felicità
Like coworking spaces, the LinkedInLocalParis event is a “natural” form of networking, which makes it easy to connect with people from all walks of life! During this event, there is
Dust
DUST or Different URLs with Similar Text is when multiple URLs on a site link to a page on the same site. This is often content that is accessible from
Dofollow
Dofollow links are an HTML language used to help search engines track the various links on your website. When a link that points to your website is accompanied by a
Scraping
In the field of SEO, the term Scraping refers to a strategy employed by SEOs or digital marketers to collect and use content or data from other websites. Web scraping
How do I do mobile keyword research?
The arrival of smartphones has been a real cataclysm! They are everywhere: in public transport, in cafes, even in the street we have our backs bent and our noses on
ERROR 421
The 421 error or “HTTP 421 error” is a status code in the HTTP protocol that means that a request has been routed to a server that is not capable
Buy a theme: 10 best Websites
Since the advent of content management systems (CMS), it must be said that the creation of professional websites of any kind (blog, storefront, e-commerce …) has become much simpler and
Error 502
The 502 Bad Gateway error represents an HTTP status code indicating that a web server got an incorrect response from the originating server. This type of error, which is displayed
Business Case SEO – MadCityZen
If you are a marketer or a business owner, one of your wishes is probably to get more customers to expand your business And one of the most effective ways
Error 503
When a request to a web browser fails, the web server often displays an “HTTP 503 error” to locate the user. This message assumes that there is an HTTP 503
Why Avoid Low-Cost SEO Services?
5 reasons to avoid low cost SEO services Did you know that 53% of all website traffic comes from organic search? With over 5 billion Google searches per day, it’s
Infographic SEO
An infographic is an image that includes information and data combined from images, charts, graphs, diagrams and other graphic icons to provide lengthy information. It is an effective way to
Interstitial
Interstitials are defined as a type of “web page” that appears before or after the page (in a website or application) expected by the user. They block access to the
How to optimize your infographics for SEO?
Infographics are proven in 2019 to be the most powerful visual content and 65% of marketers use them in their SEO strategies And yet, marketers often stop at creating infographics
What is the impact of external links on the website authority ?
According to a Moz study, data shows a very strong correlation between links and the authority of a website, therefore, on its ranking. So naturally, focusing on external links is
Authority SITE
An authority website is a website that is considered an “authoritative” site. They usually have a reputation for being accurate and trustworthy. An authority website usually has a large number
SEO and Artificial Intelligence: The Complete Guide
Artificial intelligence (AI) is no longer just about robotics and science fiction. Digital marketing and particularly SEO is also affected by this wave of new intelligent and revolutionary technologies. We have
Guide to HTTP Status Codes for SEO
Why are HTTP status codes important for SEO? Status codes are the first thing Google checks when crawling a website. This was confirmed by John Mueller in a 2019 webmaster
SEO Consultant: Visibility on the Web
Ranking sites on Google is very complex for everyone. Especially since the search algorithm of the American giant combines more than 200 factors to rank sites. Nevertheless, SEO professionals have
Impression
In marketing, an impression is a performance indicator that allows marketers to evaluate the number of views or engagements of a content (often a publication or an ad) on a
Error 504
The HTTP 504 Gateway Timeout error code indicates that the servers handling requests for a website are having problems communicating with each other. In other words, the main server responsible
NoIndex
The Noindex tag is a code that is added to web pages to indicate to search engines that they should not be indexed, even if they are crawled. In this
Wix : Ultimate Guide
Wix is a popular website builder used around the world with over 4.5 million websites under its belt. The platform is especially appreciated for its intuitive interface and its flexibility
12 essential seo trends
SEO is still a surefire way to drive traffic to a site and attract qualified leads from published content. In fact, Google Search, Google Images and Google Maps alone generate
Term frequency*Inverse document frequency (TF*IDF)
TF*IDF or Term frequency*Inverse document frequency is a ranking factor that Google uses to analyze the content of websites. Translated into French as “Term frequency and inverse document frequency”, this
Natural SEO In 2022: What Are The Best Practices?
Do you want to improve your ranking on search engines like Google in 2022? Then you’ll need to broaden your view of SEO if you want to stay on top
8 Questions about Position 0 and Featured Snippets
Why and how to optimize your content for Google Featured Snippets It has long been established that the first position in the SERPs has a major impact on the performance
URL Parameters
Also known as “query strings” or “URL query parameters”, URL parameters are a means of tracking information and traffic to a website. They are the dynamic data inserted into the
Shopify SEO : Ultimate Guide
The growing number of mobile users and the current global health environment have contributed to the explosion of online sales in recent years. This has not failed to push many
Inbound marketing : Ultimate Guide
Every year, brands spend millions of dollars trying to acquire new customers. And for a profitable return on investment over the long term, brands should retain their new customers for
Videos optimization
Video optimization is a set of techniques that involves formatting your video so that it is indexed and appears in search engine results for the keywords you want. It’s about
Sessions
“Session” is an important Google Analytics metric that represents all the interactions of a user on a website in a given period. It is the period during which a user
Not Provided
Not provide is the lack of data about the keywords that users use to find a site in the search term report in Google Analytics. This is information that Google
Site One page or Single page
A One page site is a site where all the content is gathered on a single page. This site format has become widespread thanks to the development of Internet browsing
Google Mobile-Friendly Test
Google Mobile-Friendly Test is a tool designed by the number 1 search engine to help webmasters test the adaptability of their site to mobile devices. This tool is part of
Target Keyword
A target query is the main keyword (or phrase) for which website owners want to rank well in the first SERP of search engines. Thus, when users type in this
12 Practical SEO Tips to Increase Organic Traffic
SEO may seem complex at first glance. However, it is actually a discipline that everyone can understand. It involves editorial, graphic, technical and sometimes even human relations skills In other
23 SEO Newsletters You Must Follow
Some people think that newsletters have become “has-been” and on several occasions they have predicted its death However, the figures are quite different: there are nearly 3.9 billion people who
Siloing
The Silo concept refers to SEO a form of organization of content that consists of grouping the pages of a website by theme. The idea is to form blocks of
SEO Coaching VS SEO Service: What differences ?
If you want to optimize your website for search engines, and thus position yourself in their search results pages, you have two options: The SEO service SEO coaching If you
Algorithm Change
Algorithm Change is an update to Google’s algorithm that is characterized by the addition of a new ranking signal. These updates help refine search results and provide relevant answers to