Interstitial
Interstitials are defined as a type of “web page” that appears before or after the page (in a website or application) expected by the user. They block access to the
Interstitials are defined as a type of “web page” that appears before or after the page (in a website or application) expected by the user. They block access to the
An authority website is a website that is considered an “authoritative” site. They usually have a reputation for being accurate and trustworthy. An authority website usually has a large number
In marketing, an impression is a performance indicator that allows marketers to evaluate the number of views or engagements of a content (often a publication or an ad) on a
The HTTP 504 Gateway Timeout error code indicates that the servers handling requests for a website are having problems communicating with each other. In other words, the main server responsible
The Noindex tag is a code that is added to web pages to indicate to search engines that they should not be indexed, even if they are crawled. In this
TF*IDF or Term frequency*Inverse document frequency is a ranking factor that Google uses to analyze the content of websites. Translated into French as “Term frequency and inverse document frequency”, this
Also known as “query strings” or “URL query parameters”, URL parameters are a means of tracking information and traffic to a website. They are the dynamic data inserted into the
Video optimization is a set of techniques that involves formatting your video so that it is indexed and appears in search engine results for the keywords you want. It’s about
“Session” is an important Google Analytics metric that represents all the interactions of a user on a website in a given period. It is the period during which a user
Not provide is the lack of data about the keywords that users use to find a site in the search term report in Google Analytics. This is information that Google
A One page site is a site where all the content is gathered on a single page. This site format has become widespread thanks to the development of Internet browsing
Google Mobile-Friendly Test is a tool designed by the number 1 search engine to help webmasters test the adaptability of their site to mobile devices. This tool is part of
The Silo concept refers to SEO a form of organization of content that consists of grouping the pages of a website by theme. The idea is to form blocks of
Algorithm Change is an update to Google’s algorithm that is characterized by the addition of a new ranking signal. These updates help refine search results and provide relevant answers to
URL rewriting refers to the process of modifying a URL in order to make it easier and more accessible to Internet users. Generally, this modification occurs to make the URL
Link obfuscation is a technique that consists of hiding certain links that point to pages of questionable quality from search engines. The links are obfuscated in the website tree and
Pagination is the practice of spreading large content across multiple pages to make it easy for visitors to navigate and view the content. In simple terms, the content is spread
Google Pirate is an update to the number one search engine’s algorithm to punish or penalize websites that violate copyright law. This update specifically affects the ranking of piracy sites
The expression “NOOGLER” is an English word that does not have a precise correspondence in the French language. It is in fact an affectionate word that the company Google created
Google Page Experience is an update that calls for a complete user experience approach to website SEO, website design and development. Indeed, this update gathers signals that measure how people
A local citation is any mention of your organization on the web. It is any combination of your company’s name, phone number, address, zip or postal code and website address.
Guestography is the practice of posting visual resources on external blogs in the hope of getting backlinks to a website. It can be an infographic that a given site offers
Google Fred is an adjustment to the main algorithm of the web giant, Google. This update is designed to penalize sites that are inundated with ads and driven by monetization,
Literally, the expression “Faceted navigation” means faceted navigation. It refers to a technique for classifying information that can be found on websites that deal with several subjects. Typically, these are
The conversion rate is the percentage of people who have completed a desired action out of the total number of people who have visited the site. This rate is a
Google Panda is one of the major filters of the Google search engine algorithm. The objective of this update is to improve the ranking of high quality pages and to
Google Hummingbird is a complete overhaul of the main algorithm that the American firm uses to process search results. This major update uses conversational search to examine the intent behind
A page is said to be orphaned when it has no link leading to it. Otherwise, it is an inaccessible page in the sense that no internal link leads neither
Google Possum is the name given to one of the recent updates to the Google search algorithm. It was launched in September 2016 and mainly affects local search results. Its
Google pigeon is an update specifically designed to provide users with relevant query results close to home. Otherwise, this update ensured that local pages had the opportunity to rank higher
The Key Performance Indicator (KPI) is a numerical element, a measurable value that must be determined before launching a marketing project. It is a marker that allows you to evaluate
The link profile is an indicator that proves to the search engine the quality or character of external links pointing to a page or website. Google takes this element into
User friendly is a term that describes the ease of use of a website or software, i.e. that users can use the technical system in a simple and intuitive way.
Banner Blindness is a term that explains the tendency of people to ignore banner ads they encounter on websites and elsewhere. It is a behavior that results from the limited
A sidebar is a vertical column placed to the right or left of the main content area of a web page. It is responsible for collecting secondary information from the
The term ”Top heavy” refers to the update of the layout algorithm adopted by Google. It was primarily aimed at penalizing the ranking of sites that displayed a lot of
Tagging can be defined as the action of tagging or marking something. To be clearer, it is a practice that consists in labeling or marking with freely chosen keywords the
Spamco refers to any form of unwanted or irrelevant comment placed on a blog with the sole purpose of providing a link to the author’s site. This type of comment
Absolute Path is the hierarchical path that allows you to locate a file or folder in a file system from the root. The absolute path of a file allows you
Scooter is the name of Alta Vista’s crawler, the world’s first search engine that allowed people to search the Internet in natural language. This means that Scooter was the best
A Google penalty is a sanction imposed on a website when it is suspected of adopting bad SEO practices. The penalty can come from an algorithm or from a human
Trust Flow is a score ranging from 0 to 100 that is used to measure how trustworthy a page or website is from the pages that link to it. Initial
Link burst is a term that is explained by getting too many backlinks in a very short time. This could indicate that you are using a link farm or a
Keyword proximity is the distance between two words in a sentence. In SEO, the proximity of keywords is the difference between the combinations of words that make up the target
A survey shows that 60% of people trust the information they read on Google News more than elsewhere. This is the main reason why millions of people visit the platform
Google combines more than 200 factors to display search results and regularly adjusts its system to make search more intuitive. In the past, the updates caused a lot of commotion
Literally, the expression “spam report” means spam report. It refers to the fact that a person reports to Google those who do not respect the good practices of SEO. That
Also known as code snippets, snippets allow you to display an excerpt, a summary or even the description of a page located on your website in Google search results One