SEO Tools | Link building :
Ninja Outreach is an influencer marketing tool that connects influencers and small businesses looking to promote their brands to grow an online presence more organically. The main feature of the tool is its ability to make the prospecting process much more convenient.
According to the statistics,94% content on the internet never gets backlinks.
The simple reason is that most business owners don’t know how to understand a link building campaign or choose the right tools to maximize the chances of their campaign being successful.
While link building skills aren’t for everyone, there are SEO tools today that are meant to automate this process for you.
If you want to better understand how this category of tools works, I invite you to read this article.
Chapter 1: What is a link building SEO tool?
Getting a link from any website online is simple, but the most important factor to consider when selecting your links is their quality.
This would mean that you should favor high authority sites that are relevant to your business and your brand.
To assess the value of these links, you needof the link building tools that are able to provide you with analytics metrics like Moz’s Page Authority or Domain Authority, as well as URL Rating and Domain Ratingd’Ahrefs .
This will ensure that you are getting quality backlinks that add real value to your business.
Measuring the quality and quantity of links you have can result in a score, with higher scores corresponding to better rankings on Google.
Moreover, numerous SEO studies confirm this undeniable correlation, clearly showing that link measurement is essential for optimization.
Either way, link building tools can benefit your business in several ways:
1.1. SEO link building tools improve domain authority
Domain authority and domain rating are site metrics that represent how trustworthy a domain name is in a search engine.
These metrics are provided by SEO analytics tools like Ahrefs, Semrush, and Moz to help you sort out the links that point to your site.
Obviously, the domain authority of a website is highly dependent on the quantity and quality of that site’s backlinks, all of which are referred to as backlink profiles.
In general, the more high-quality backlinks a website has, the more credible and authoritative it will be considered.
1.2. Link Building SEO Tools Boost Rankings
Websites with higher domain authority tend to rank higher on search engine results pages (SERPs). The simple reason for this is that Google and other search engines make it a priority to provide excellent possible experiences to their users.
According toBacklinko, pages that are ranked in position 1 have 3.8 times more backlinks than those that are ranked lower, in positions 2 to 10. Simply put, Google wants to satisfy the queries it receives.
Search engines aim to provide users with results that truly reflect the idea behind their search term, this is called search intent.
More often than not, the best content on the internet is published by respected websites that have high domain authority. That’s not to say a small website can’t rank high, but it’s more difficult when there are already many established websites competing for the same keyword.
Also, as we have just seen, dominance and the corresponding ranking position are mainly related to the number of backlinks a site has.
1.3. Link building SEO tools improve the level of traffic
Websites linking to yours are a surefire way to tell search engines that your site contains quality information. In turn, this increases your chances of ranking higher in the SERPs and acquiring organic traffic.
More people will visit your website pages if more websites (referring domains) link to it.
Ahrefs has a very useful graph that clearly shows how website traffic increases when more referring domains add inbound links.
Source : ahrefs
And when that’s not happening at your level, link building tools like Ahrefs can help you study your link profile to build a better chunk to see your website traffic growing exponentially.
1.4. SEO tools for link building strengthen internal networking
Internal links are not only essential for rankings, but they also help search engines crawl and index your site content better. Thus, a well-organized internal linking system makes it easier for Google robots to crawl the pages of your site.
While search engine crawlers perform this process, they also calculate the power of each of your web pages. For example, SEO tools like Ahrefs refer to this as URL Rating (UR), while Google refers to it as PageRank.
Domain Rating (DR) greatly affects your website’s ranking, just like PageRank, but DR is largely determined by the number of prime links a webpage has.pointe to it from other authority websites.
This is where link building tools come in to give you an idea of your website’s link equity.
Link equity refers to the value that a link on another website conveys to your own webpage. In other words, if someone links to your page from their website, it’s like giving your page a vote of confidence.
This “link juice” can help improve your page’s search engine rankings as well as its ability to attract visitors.
1.5. Link building SEO tools improve brand awareness
Content marketing is used by91% B2B marketers to increase brand awareness. Additionally, backlinks are effective in boosting brand awareness because they are word of mouth advertisements.
When another website refers their readers to yours, they are letting their readers know that your site is worth checking out.
This can help make your brand more credible, better known, and increase the level of awareness about your business, all of which are key factors in generating more qualified leads.
1.6. SEO link building tools reduce reliance on paid search
If you want your website to be visible on the first page of a search engine, you need to focus on SEO. But as you probably already know, an important part of any good SEO strategy is collecting quality backlinks.
SEO is a long-term marketing strategy that helps your website rank higher in search engine results pages organically. Paid ads are a short-term solution that involves paying to be placed in SERPs or social media feeds and are generally considered more expensive than SEO.
1.7. SEO link building tools improve page authority
In addition to domain authority, another SEO evaluation metric based on backlinks is page authority. Page Authority is a metric you can get primarily when using the Moz tool.
While domain authority gauges the strength of an entire domain, page authority measures the strength of a URL at the page level.
A page’s authority influences the likelihood of it ranking on the SERPS for specific queries. Page authority (PA) is rated from 1 to 100, aPA plus high corresponding to a greater probability of ranking high. Like Domain Authority, this metric relies on the quality and quantity of inbound links, but it focuses only on backlinks directed to a particular URL.
1.8. Link building SEO tools help increase revenue
When you use these tools to improve your site’s ranking on the SERPs, you will also improve its organic visibility. That way, more people will click on links from other websites to view your content.
This chain of training can lead to a huge increase in sales from visitors.
In other words, if you want your business to make more money, link building needs to be an important part of your SEO strategy. Investing time and resources in backlinks now can lead to bigger profits in the long run.
Chapter 2: What can you get from a link building tool?
Build tools have features, some of which are specific to a particular software and others that are common to a large number of tools.
In this chapter, let’s discover the features you should expect from a linkbuilding tool:
2.1. Uncovering Link Building Prospects (Ahrefs)
If a blog is up to date, they are unlikely to want to link to an article with information that is no longer current or available. In this case, when you have good content that can serve their audiences, you can be sure that those sizeable blogs you prospect will find the idea of linking to you as a solution.
For example, Ahrefs has a database of over 3 trillion quality backlinks that you can covet. With such capability, it has become one of the most essential tools when you want to build a good link profile.
Additionally, with its Content Explorer feature, Ahrefs is a powerful database of over 9 billion pages that allows link builders to find relevant content for their audiences. This tool is not only great for content research, but it can also be used to find strong potential links.
To find effective posts on Content Explorer, just enter “Content Marketing” in the search bar and adjust the mode to “In Title”.
Once that’s done, you can explore sections like the following:
- Link Intersect : The Link Intersect feature allows you to find websites that link to your competitors, but to your own website, giving you a chance to link to the most relevant sources;
- Site audit: A site audit immediately diagnoses any problems with links on your website so you can fix them quickly;
- Alert : The alert feature is a backlink tracker that sends you notifications whenever there are new links to your site.
2.2. Promptly disavow harmful links (Link Research Tools )
As we define in thisarticle, ‘‘Link disavowal is an operation that consists of asking Google to ignore certain backlinks when determining PageRank. Google has created a tool in the Google Console for this purpose that allows webmasters to submit the list of backlinks that its algorithm should ignore. Disavowed links are low quality links which, instead of increasing the authority of a site or web page, do the exact opposite and are likely to lead tosanctions’’.
In other words, link profiles with backlinks without any relevance or value can likely hinder your website’s ranking on SEEP.
To circumvent this, Link Research Tools is a software that uses more than 24 sources, including Ahrefs, Majestic and SEMrush to map out your backlink profile so that you can analyze the value of each link.
Link Research Tools can help you recover from a Google penalty by providing you with the data you need. What makes link finder tools unique is their comprehensive collection of data from multiple sources.
By having many links to various sources, they create a more reliable and accurate set of information for users.
For link disavowal, here are the essential features:
- Backlinks Analysis: Link Finder Tools The Quick Backlinks tool allows you to easily find your website’s strongest backlinks;
- Link Audit and Detox: These features can help you determine which backlinks are hurting your search engine rankings;
- Backlink Profile Report: This is a feature that gives you a comprehensive overview of your link profile from various sources. This feature differentiates itself by allowing users to sift through data using different metrics;
- Link Detox Boost and Google Penalty Recovery: One of the biggest issues with Google disavowing links is the time it takes for changes to take effect. The Link Detox Boost feature will help you speed up the process and get Google to get your disavow faster, so you can get back on track sooner than later;
2.3. Search influencers and bloggers (Pitchbox)
If the creation of links takes a lot of time, it is obviously the awareness that takes all the attention of the web marketer.
Email prospecting involves connecting with website administrators and influencers who have high domain authority in a niche to introduce content on their site that links to yours. Quality trumps quantity when it comes to getting backlinks, which makes the email approach an essential part of any successful strategy.
Luckily, there are tools like Pitchbox that make this process easier.
Pitchbox is a tool that makes your outreach efforts easier by helping you find influencers and bloggers, reach out to them, and build relationships. It also offers tracking functions that allow you to see the effectiveness of your efforts and close deals more easily.
To begin, you will create a new campaign on the platform. Next, select Blogger Outreach from the options provided. From there, identify bloggers who frequently write about mobile productivity apps.
This outreach platform generates a drop-down list of suggested keywords to use, so you can be sure your phrases are targeting the right audience.
Once you’ve completed this step, go to the Outreach Email Templates page on Pitchbox to create custom email templates to contact blogs that match the keywords you’ve chosen.
After you compose your follow-up emails, you can choose how often they are sent. For example, if you want them sent every 6 days, just change the date of your follow-up email sequence to 6 days.
The main feature of Pitchbox is that it uses smart AI to only send follow-up emails if you don’t receive a response to your first email. Next, you will see a list of link building opportunities.
Additionally, Pitchbox integrates with well-known SEO providers like Majestic, SEMRush, Moz, and Link Research Tools. Thus, you will be able to consult the SEO measures related to each opportunity via their integration with these tools.
2.4. Organize your workflow (Google Sheet)
For any web marketing project, using outreach templates and scheduling follow-ups allows you to optimize your time to gain coverage and quality links within a certain time frame.
This way, anyone on your work team can follow the progress of the project in real time.
So, Google Sheets is the perfect tool to streamline your link building process.
With its user-friendly interface and wide range of features, you can quickly plan, sort and organize your workflow to save time and maximize your efficiency.
You can use this solution to properly store and organize your data, scanning websites for potential leads. You can also track your progress, identify successful backlinks, and save them for future reference.
Best of all, it allows for easy collaboration between your team members working on the link building project, as you will only need one sheet per project. Having a solitary collaboration point will help organize your workflow and make it more efficient. The solution is therefore adaptable enough to create the workflow that suits you best.
2.5. Competitor Link Profile Analysis (Moz Link Explorer)
When the competition is high enough in your industry, a simple link building campaign will not lead to success as expected.
But Moz offers a tool which, when you enter the address of a competing website, will give you detailed data on the backlink profile of this one.
By using this tool, you will be able to see all of your competitors backlinks along with other link metrics like domain authority. The most useful feature, however, is anchor text analysis which allows you to quickly view the most common anchor text in a website’s backlink profile.
With this information, you can then research why and how it affects their domain authority so that your own website can improve.
Additionally, Moz Link Explorer provides a tool to track your link building process in an organized list so you can set goals and track your progress.
While it doesn’t have as many features as some of its competitors, if all you need is to determine link equity, it’s a great choice.
2.6. Analyze the backlink gap (SEMrush)
Competitor backlink analysis, also known as backlink gap analysis, helps you find authoritative domains that link to your competitors but not yours. By using the backlink gap tools, you can determine the difference between the number of links on your site and those of your competitor.
For example, the SEMrush backlink gap tool allows you to compare your link profile against that of your competitors and uncover hidden link building opportunities.
Simply enter your domain and up to four competitors’ domains, then run the gap review.
You will see domain opportunities related to websites in your industry that you are not taking advantage of.
This tool is designed to help you close the link profile gap between you and your competitors by getting backlinks from hidden sources that they don’t use.
2.7. Checking the validity of email addresses(NeverBounce)
It’s important to make sure your potential customers’ email addresses are valid before sending outreach emails. If you don’t, a high bounce rate can hurt your link building campaign.
Moreover, it would be a waste of resources and time to create custom email templates for someone who won’t receive them.
NeverBounce is one of the most effective email address verification tools because it immediately tells you if an email address on your list is ‘invalid’, ‘valid’, ‘disposable’ or ‘acceptable’ everything”. Moreover,NeverBounce Automatically splits your lists so you only pay for one verified email address.
The main feature ofNeverBounce is its Zapier integration. If you’re like most link builders and can’t live without Google Sheets, this feature is essential. Everything youwould have to do is set up a multi-step zapier that activates when you enter an email address in Google Sheets.
It then sends a ping toNeverBounce, verifies the address and automatically enters the verification status into your original Google Sheet for quick reference.
2.8. Link Prospecting (Google)
Link prospecting is the process of targeting specific websites for links as part of your link building campaign. To do this, you need to decide which methods you are going to use and then find the tools that can help you succeed based on those techniques.
Many people don’t think of Google as a link building tool, but it can be very useful for finding new web pages to link to.
With the world’s largest index of web pages and the best search algorithm, Google offers users an easy way to find thousands of quality potential links for free. Using a few simple commands, you can filter and sort search engine results to get exactly what you’re looking for.
Some operators only work on Google, but others can be used on other platforms like Bing.
Although most people don’t realize it, the search operators that are common to all browsers are actually very powerful. You can use them in combination to get precisely what you need from any browser’s index.
Linkbuilding is a bit of a complex process, but when you find the right tools, you’ll be hard pressed to do a great job. In this article, we have provided the features you should look for in a link building tool when considering getting one.