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As an example, you can find dead pages, but which have backlinks on your competitor’s site. And it is highly likely that these links will be found since most sites delete and move their resources. When they forget to put redirect tags, it can be a link building opportunity for you. Besides your competitors, you can search for broken links for a specific topic. You will be expected to search on this topic and get related broken links with backlinks.
It is true that Broken Link Builder will allow you to find these types of links faster. However, it should be checked whether the page in question has good backlinks. When its backlinks are not of quality, there is no point in trying to rush to create a similar page. Additionally, understanding why others have linked to a dead page is key to tailoring your broken link building approach. To check the quality of links, there are free tools like Moz DA Checker Tool which allows to find the authority of a page or a domain. This will test the quality of the dead page’s backlinks before continuing with the process of building broken links for it. As for why a specific dead page got backlinks, this can help you add ideas to convince when you come into contact with sites. This can improve the link success rate for your broken link building campaign.
Then find a way to improve the content to come up with something better that can convince people to link to your site.
It is obvious that you will have better results when you send personalized emails. However, you will have to work a lot to have a significant number of links. The ideal is to send personalized emails to some and mass emails to some groups. It’s about segmenting prospects and creating a template for each group. Contact the owners of the sites to draw their attention to the fact that they are linking to a broken page and suggesting your content. As of January 2016, you can import contacts directly from Broken Link Builder into Buzzstream. Buzzstream is a prospecting tool to find emails from the sites you want and send them messages.
With this tool, it will take you between 30 to 60 minutes to generate a prospecting report while traditionally , this task can take you up to a day. In short, Broken Link Builder is a broken link prospecting tool that will allow you to implement your building strategy based on these types of links. 
Your main competitors have been investing in their marketing strategy for years. Now you can find out exactly where they rank, choose their top keywords, and track new opportunities as they arise. Explore your competitor’s ranking profile in Google and Bing today using SEMrush. Enter a competitor URL below for quick, free access to their organic and paid search performance history.
Alexandre MAROTELFounder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.
