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Did you know that the click through rate (CTR) for a result in first position is more than 10 times that of a result in 10th position?

Which means the higher you are on the results page, the more likely your target audience is to see you. And natural referencing is the best way to ensure that you can reach the top positions quickly.

In the same context, an effective SEO strategy requires the use of powerful SEO tools.

And paid SEO tools are often better than free SEO tools because they offer more features and benefits that help simplify the marketing process. 

With a paid SEO tool, you’ll spend less time and effort on things like keyword research, competition analysis, and website auditing.

To really know which of the paid SEO tools to choose for marketing success, I invite you to read more of this article.

Chapter 1: What are paid SEO tools?

In this first chapter, we will try to understand what a paid SEO tool is, its advantages as well as its disadvantages and approximately how much it can cost. 

1.1. What are paid SEO tools?

SEO tools are programs that allow you to optimize your website for a monthly or annual payment. 

Several factors can be evaluated and updated information is provided to improve rankings through these technologies.


Website owners can use analytics reports provided by these tools to improve the content they submit to search engine results.

If you choose to use SEO tactics for your marketing campaign, the tools will give you a significant advantage. Regular reports of site issues, accurate reviews, and data-driven recommendations for improvement allow you to continuously optimize your site’s rankings.

Find out why SEO tools are such an effective and efficient solution for your website

  • : In-depth analysis: By conducting an in-depth investigation with a paid and powerful SEO tool, you can detect errors that could have gone unnoticed;
  • Time saving: When some web marketers immerse themselves in a long process, you can use a paid SEO tool to save time;
  • Organized: You can use SEO tools to organize your data collection, so you don’t miss any errors or crucial information for your business.

1.2. Advantages and Disadvantages of SEO Tools

Although search engine optimization is a complex and time-consuming process, there are plenty of paid SEO tools to make the job easier. 

However, as with most things internet-related, paid SEO tools also have pros and cons that you should be aware of before using them:

  • Increased reach: Paid website optimization tools can help increase the reach of your business and target a specific audience by creating and distributing informative content;
  • Return on investment (ROI): Search engine optimization is a way to ensure that your website appears at the top of the results for people searching for terms related to your business. This allows you to connect with potential customers who are actively looking for what you have to offer;
  • Profitability: Although a paid SEO tool may require some initial investment, optimizing your website for search engines will pay off in the long run. The organic traffic associated with optimizing your website can bring ongoing results if done correctly;
  • Up-to-date: Most paid SEO tools ensure that your website is continuously updated and improved;
  • Better Conversion: Using paid SEO tools makes it easy for customers to locate relevant services and products. Also, search engine optimized websites load faster and display well on almost all types of devices. If your website is easy to read and navigate, your readers are more likely to become loyal customers or subscribers who visit your site regularly.

As advantages, here are also some disadvantages of paid SEO tools:

  • Lots of competition: It is difficult to compete with competitors in any industry, especially if you have a limited budget. Since a number of factors in SEO are uncertain and several elements play their part, the procedure may also take some time. And since paid SEO tools are available to everyone, they won’t give you a distinctive or unique enough edge;
  • No guarantees: There is no guarantee of ending up on the first page of a search engine even if you use the most powerful paid SEO tools on the market. The simple reason is that Google’s algorithm is updated almost every day.

1.3. How much does SEO software cost?

Depending on the features you want and the number of queries you will run in a month, the most popular paid SEO tools like SEMrush, Ahrefs, and Moz come in varying price tiers.

The base price for these tools often starts with $100 per user per month. 

Although it may not seem like much, if you are looking to improve your website’s SEO ranking, you should consider subscribing to multiple tools simultaneously with different add-on features. 

However, if you subscribe to more than one tool, your budget expenses can add up quickly.

Chapter 2: What are the general features of paid SEO tools?

Using the right paid search engine optimization software can help you appear more often and higher in search results.

After spending time creating quality content for your audience, you need to study its effectiveness. 

That’s why in this chapter we’re going to talk about some of the key features of paid SEO software and how they can help drive people to your website.

2.1. Rank Tracking

Most SEO experts agree that ranking tracking is the most crucial aspect of an SEO tool. 

If you want to improve your site’s ranking in Google search engines, you first need to know where it currently ranks and for what keywords.


A paid SEO rank tracking tool typically presents the following information:

  • The target keywords of your pages that have seen increased rankings on search engines since on-page optimization;
  • The ranking level of your pages in search engines since your last link building campaigns;
  • The ranking level of a page since the last time you updated its content;
  • How well your on-page optimization strategy has improved your website’s ranking on search results pages;
  • The pages on your website that rank higher than others for their target keywords.

A good rank tracking tool like SEMrush or AccuRanker can cover almost all of these aspects. This not only gives you quality data, but also valuable insights that can help you improve your SEO strategy.

By understanding your search engine rankings, you can get a clear idea of ​​what works and what doesn’t, allowing you to make more informed decisions in the future. 

If you are constantly changing the content of your website or creating new links, it is essential to check whether these efforts improve your rankings. You will know if they should be maintained or modified.

2.2. On-Page Auditing

If you are looking to improve your page’s ranking for one or more specific keyword phrases, you must first identify the areas to optimize.

While you can find plenty of on-page optimization guides online, you don’t necessarily need to redesign an entire page to make it optimized.

For example, your meta title may be correct, but the meta description may need some editing for the page to be better optimized.


Paid SEO will provide you with actionable recommendations to improve your website’s performance by focusing on these key areas. 

This is a much more efficient approach than randomly modifying every element on the page even if some of these modifications are not necessary.

Paid SEO tools will be able to:

  • See if your title tags and meta descriptions are properly optimized for the web page;
  • Detect your meta tags that are duplicated on your website;
  • Identify your pages that lack title or meta description tags;
  • See if the H1 and H2 tags of your pages are correctly optimized;
  • Check if each image on your website has an ”Alt” text that is well optimized;
  • Check if the quantity of keywords on each page meets the standards for good visibility;
  • Diagnose how you categorize and tag blog posts;
  • See if the length of your content allows it to rank well in search results;
  • Etc.

On-page analytics tools crawl and evaluate every page of your website to provide deep insight into its content.

The number of sites or pages that can be reviewed each month by SEO tools is sometimes limited for basic plans. It’s best to use a tool with on-page reporting so you don’t have to hire an SEO expert every time you want to assess a new page.

2.3. Keyword Research Tools

To drive traffic organically from search engines to your website, you need a high-quality keyword research tool to identify search terms with high ranking potential. .


If your SEO software doesn’t come with a keyword research tool, you’ll have to use an external solution, which will end up costing you more.

Keyword research tools help you find keywords that are related to your main term. For example, if you write a blog post about ‘SEO tools’, you can use that as the seed keyword in your keyword research program. This can lead to terms like ”SEO software” or ”free SEO tools”.

When you use the right paid SEO tool, it should also tell you:

  • The monthly search volume for a particular keyword on Google;
  • Its cost per click;
  • The SEO competition for the keyword in Google’s organic search engine rankings;
  • Etc.

In order to determine your website’s ranking potential for certain keywords, you also need to assess the SEO competition through your tool which will tell you the ranking difficulty of each target keyword.

2.4. Competitive Analysis

Paid SEO tools that have competitive analysis functionality can help you understand how your competitors are performing in organic search results. 


This can give you insight into not only the competition for your targeted keywords, but also some details about those competing sites.

The competition analysis function addresses specific aspects such as:

2.4.1. Backlink Analysis Backlink

analyzers are one of the most important features of a competitor analysis tool.

Backlinks go a long way in helping a website rank higher on search engine results pages. 

By evaluating page content and backlinks, search engines determine if a web page is of high quality and deserves a first-page ranking.

Backlink analysis tools can help you analyze the quality of your competitors’ backlinks as well as the reliability of the sources of those backlinks. You can use this information to build your own backlink profile by focusing on the same quality sources as your competitors.


Once you have a link profile that is fairly similar to your competitors, you can put in place a strategy to grow your link profile, which will give you an edge over them.

2.4.2. Social Media Analytics

Your website’s ranking on search engine results pages is partly affected by your presence on social media like Facebook, LinkedIn, Instagram, Pinterest, and Twitter. 

To improve your ranking, you need to have a strong presence with lots of user engagement (shares, likes, retweets, etc.). 

If you don’t yet know your site’s engagement rate on social media, now is the time to start paying attention. 

If you’re not yet using social media sites like Facebook and Twitter to promote your content, you can use a social media management solution like Hootsuite or HubSpot to simplify your social media strategy.

Social traffic to your website is an important search engine ranking factor because it demonstrates that your target market appreciates your content and speaks highly of your brand.

2.4.3. Metrics Analysis

There are a plethora of metrics that allow you to compare your website to competing sites in your market.


Domain Authority (DA) and Page Authority (PA) are two measures introduced by Moz that are frequently used to assess the authority of a website. DA rates the domain while PA measures the authority of the specific page, such as the homepage.

Trust Flow and Citation Flow will also be two metrics provided by Majestic to analyze the backlink profile of a website. Trust Flow measures the quality of the backlink profile, while Citation Flow looks at the quantity or number of backlinks.

Based on these metrics, you can prioritize which websites you should focus your backlinking efforts on.

2.5. Marketing and Content Analytics

While SEO and content marketing were once separate terms, they have become increasingly intertwined since Google began improving the quality of content it displays to internet users using artificial intelligence. and the constant adjustments of the algorithms. 

Therefore, rich, relevant and up-to-date content has become an essential element for SEO success.

With this in mind, many paid SEO tools have improved their content optimization and enterprise SEO marketing capabilities to better meet the needs of modern businesses.

A content-focused SEO tool can cover a number of features like monitoring content and page issues, reporting on page performance and traffic movements.


Some of these tools also allow you to find influencers to promote your content and others allow you to run a campaign based on real-time content suggestions.

More sophisticated tools can help you improve your content by using topic analysis to compare it to the competition. 

This will identify potential shortcomings in your content and make suggestions on how you can improve it.

In recent years, there has been a huge improvement in the ability of some paid SEO tools to automatically and proactively suggest topics for marketers to create content on, so they don’t have to spend as much time to analyze them.

Chapter 3: What are the main factors for choosing a paid SEO tool?

Not only is choosing the right SEO software tricky, but it can also be expensive. Do your research to make sure the tool you choose will meet all of your business needs and give you access to sophisticated analytics on the performance of your website and those of your competitors.

A good paid natural referencing tool must take into account all the complex algorithms of Google. 

Obviously in a paid natural referencing tool, certain characteristics should concern you more than others. 

Regardless of your preference in a paid SEO tool, here are three points you should consider when making your choices:

3.1. The Basics

A good paid SEO software should allow you to track how customers and visitors to your website find your page. 

Additionally, a paid SEO tool should offer different data about your website’s ranking on search result pages and then show you what needs to be improved to increase traffic.

You can use the right paid SEO tool to learn more about the best keywords, improve your understanding of SERPs, and analyze typical behavior of your site visitors.

3.2. The Subscription Price

As mentioned earlier, good SEO software can be quite expensive. However, if you want your website to be successful, it’s an expense you have to afford.

However, you can reduce costs somewhat by looking at your specific needs.

If you need a tool that only offers basic functionality, you can probably find one for less than $100-150 per month. However, you should be prepared to pay more if you need a better tool.

3.3. Best Listings on Google

The third factor in finding the right paid SEO tool, you are going to go to Google and search for the best paid SEO tools.

You can take inspiration from the ”Top SEO tools paid conclude your choices, since they are generally tested by the experts you read.

Speaking of the list, here is a top 10 that we have developed for you:

The first paid SEO tool on our list is a complete platform that performs a variety of functions for you. Whether it’s SEO research, PPC strategy, keyword research, competition analysis, or reviewing your SERP rankings, it has everything you could possibly need.

Despite these amazing features, its subscription price starts from just $33 per month.

Your site’s off-page activities and those of your competitors’ sites can be tracked with Ahrefs. This software allows you to get detailed insights into creative opportunities and content ideas. It also includes a comprehensive SEO toolkit that allows you to improve your website by detecting and resolving any technical issues that may arise.

When you sign up for Ahrefs, the subscription fee is $83 per month if you pay annually. It is a perfect tool for people who don’t want to spend a lot on software and are working on small projects.

Moz is a well-known company in the digital marketing industry that provides a variety of useful paid and free tools. Moz Pro is an exceptional paid SEO tool that will help you dominate your competitors. Moz Pro’s most notable features include strong website rank tracking, technical website audits, backlink analysis, and site crawls.

Moz Pro’s subscription plan starts at $99 per month.

SEMrush is one of the most user-friendly tools due to its simple design and its ability to provide all the necessary data. This software can help you improve your organic keyword rankings, analyze the competition, or find creative blog post topics.

When you opt for an annual plan, the subscription will cost $99 per month.

Critical SEO’s goal is to identify and eliminate any negative influences on your website, such as dead links or duplicate content. 

For example, a paid search engine optimization service called Majestic SEO locates all links pointing to your website on the Internet. It works like a map of the Internet that records all the websites that link to your pages. If you go for an annual subscription, you can even get it for less than $41.67 per month.

ContentKing not only audits your website like the other tools, but actively crawls your site 24/7 to catch any SEO issues the moment they occur. This program relieves you of the responsibility of manually checking your website for errors by notifying you as soon as they occur.

The tool offers its services starting at $33 per month and increases with higher plans.

Ubersuggest empowers you to identify the most popular SERPs and the keywords and search intent behind them. Whether you’re looking for short or long phrases, the Keyword Tool can help you find hundreds of ideas for content on your pages.

You can start using Ubersuggest for just $12/month, as you can pay for a lifetime subscription for this tool.

Mangools is an SEO tool that can offer you rank tracking, SERP analysis, and keyword research. It is designed to make SEO accessible to all levels of users, from inexperienced people to experts.

If you choose the annual payment plan, Mangools subscription will cost you $29.99 per month.

Not only does CognitiveSEO allow you to perform keyword research and check for Google penalty signals, but it also provides data that can help boost your website’s SEO score. Additionally, CognitiveSEO allows users to track their mobile rankings and review backlinks, giving you an overview of your site’s search engine visibility.

The tool will only cost you $89 per month for an annual subscription plan.

The main feature of Advanced Web Ranking is the ability to monitor, control and report on the ranking of websites in all major search engines. It allows you to perform an endless number of website activities and keyword research.flexibility AWR makes it ideal for individual use and for SEO agencies.

The alternative to a lifetime license for the tool is to pay $44/month for an annual plan.


Generally, paid SEO tools are better than free SEO tools. When you find the right paid SEO tool, you’ll be guaranteed that it can easily integrate with your marketing strategy and help you achieve your goals quickly. That’s why in this article, we’ve covered not only what paid SEO tools mean in general, but also the main factors to consider when choosing the best ones for your site’s SEO.