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With only 0.8% of market share in 2022, the Magento content management system brings enormous advantages to website owners who know how to implement it correctly.

To succeed in imposing its authority on the market with their Magento websites, experts use specific tools called “Magento SEO Tools”.

These tools, whether internal or external, work like other ordinary SEO tools except that they are the only ones compatible with the Magento system.

To better understand how the tools in this category work, I invite you to read more of this guide.

Chapter 1: What is a Magento SEO tool?

Let’s discover in this chapter the real meaning of Magento SEO tools and some of their advantages:

1.1. What is the right Magento SEO tool?

If you are doing digital marketing with a Magento site, your priority question would be which one will be the right Magento SEO tool.

Obviously, any tool that provides insight into the organic performance of your Magento website and lets you strategize or study data can really help you.

Plus, these tools can help you research keywords, link to other websites, and see how your competition is doing.

Based on ranking considerations, SEO tools analyze many components of your website. The main categories of tools are:

1.1.1. keyword tools

Keywords help businesses accomplish two main tasks namely search engine optimization and increasing traffic to their website. That’s why investing in tools that help you with these two major tasks can benefit your business:

  • Keyword research:It is crucial to use keyword research tools in order to select the most relevant keywords for your website. These tools will help you identify the most beneficial keywords for your site and those with the highest volume of potential traffic;
  • Rank follow-up:Once you’ve chosen your keywords, you can use SEO tools to track your progress for each one.

1.1.2. Link building tools

By improving the backlinks associated with your website, you will improve your SEO and be able to generate more referral visitors. Otherwise, search engines will rank your site higher.

There are many benefits to using link building tools, including gaining insights into your potential backlink prospects, understanding your spam score, and viewing your competitors’ backlink profiles.

1.1.3. Exploration tools or Crawlers

Another important part of ranking is the technical well-being of your website, which is why crawling tools can be so beneficial.

Crawl tools check aspects that contribute to SEO rankings, such as how often keywords are used, how quickly pages load, and how well the site works on mobile devices.

Not only can the tools detect errors on your website, but it can also locate several areas where these flaws exist, such as:

  • The titles ;
  • Metadata;
  • Security issues;
  • The broken pages;
  • Configuration HTML.

1.2. The benefits of Magento SEO tools

If used correctly, SEO is a very effective marketing strategy for several reasons, including attracting high-quality visitors without resorting to paid search ads.

Quality traffic comes from readers or users who have intentionally searched for a product or service offered by your business.

By manually entering a keyword or phrase related to your business, you can drive higher quality traffic.

If you want your marketing campaign to be successful when using Magento, it is essential to use Magento-specific SEO tools to generate quality traffic and sales.

As advantages of magento SEO tools, here are some:

1.2.1. Magento SEO tools help establish authority in your domain or niche

Your website’s ranking in a SERP is determined by its reliability and relevance. If you are ranked in the first percentage, it means that your site is considered to have valuable content for users.

For example, if the goal of your SEO marketing campaigns is to generate revenue, having search engine authority can help you achieve that goal. And to get to this step, you need to use an SEO tool that allows you to understand what Google and search engines expect from you.

1.2.2. Magento SEO tools provide a cost-effective marketing approach

Unpaid or organic search results are higher when a website uses SEO tactics, making it a profitable marketing strategy for Magento website owners.

ANDn Using technical tools from Magento, businesses are able to stay within their campaign budget and reduce customer acquisition costs.

If you rank well in organic searches, you don’t need to spend extra money on paid ads or any other type of advertising.

1.2.3. Magento SEO tools help search engines favor your site over manipulators

It is more difficult for non-popular websites to improve their rankings in search engine results pages, due to the algorithms used by some search engines these days.

This allows users who search online to receive only relevant, high-quality results.

But, when you offer quality content thanks to Magento’s content creation process automation tools, you will be able to be privileged.

By ensuring your website contains only niche-specific information, you can improve your search engine rankings and build the trust and authority of your potential customers.

1.2.4. Magento SEO tools help increase the likelihood of users finding your website

If you want to improve your website’s chances of being found by search engines, using Magento SEO tools is a must.

Using Magento SEO tools for several SEO tasks like adding high-quality content and organizing site navigation and internal linking, can help improve the speed and efficiency with which search engines search find and explore your site.

The quality and relevance of your content are the two most important factors that influence your search engine rankings.

By using Magento SEO tools to come up with great content ideas to deliver useful, user-centric text, you improve traffic to your site while building authority and relevance.

Chapter 2: What can a Magento SEO tool do?

Since Magento SEO tools are specific to the Magento content management system, they perform all the functions like other classic SEO tools.

In detail, here is what you can do with a Magento seo tool:

2.1. Optimizing your website for crawling and indexing

To ensure that your content is indexed well by robots, here are some aspects that Magento SEO tools can cover:

  • Duplicate content and layered navigation

One of the biggest SEO issues when using Magento is usually layered navigation. This type of browsing exponentially increases the number of pages that can be crawled, which creates crawling and indexing problems for search engine bots.

Pages with faceted navigation only sort or restrict existing products, creating duplicate and similar content.

Unfortunately, this repeated content can cause search engines to penalize your website for having duplicate content.

If you take into account that each combination of parameterscreate a single page, it’s easy to see how the number of pages quickly becomes too large for an effective website strategy.

For this example, Google provides a video from their company that shows how a store with only 158 SKUs managed to create 380,000 unique URLs for Googlebot to crawl.

If your Magento store uses faceted navigation, you need to take steps to ensure that it is properly crawled.

In this case, you can use magento SEO tools to:

  • Perform an audit to find irrelevant and low-quality pages that result from using faceted navigation. Then remove these pages from the search engine’s index by implementing a “noindex” or canonical tag;
  • Find low-quality pages that are crawled by examining website log files;
  • Generate a robot.txt file to block exploration of all low value parameters;
  • Etc.

Keep in mind that the steps you need to take will certainly be different depending on your website. In other words, if you are planning to use faceted navigation for your Magento site, it is essential that you take a close look at how Google crawls and indexes the pages created.

In addition, you should also assess what needs improvement and then block poor quality or duplicate pages from crawling.

All this is done using Magento-specific tools.

  • Canonical tags for product and category pages

By default, Magento sites do not have canonical tags for product and category pages. However, it is beneficial to have these self-referential tags because they tell search engine crawlers which pages should be prioritized on the SERPs.

If we examine the paginated URL of the Magento site, we can see that the proper canonical tag is not set. By default, all paginated URLs in Magento are expected to have a canonical tag that points to the root category page. But the reality is that they don’t.

To prevent these pages from being indexed by Google, you must ensure that the “noindex” tag is applied to them through the Magento SEO tools.

  • Sitemap.xml

Sitemap.xml files provide Google with a comprehensive guide to all of your site’s essential URLs, regardless of its architecture. This makes it easier for Google to find and index important content on your site.

Fortunately, Magento offers several SEO tools to help create a sitemap.xml file that complies with search engine guidelines. You can configure the XML sitemap settings in the Magento “Catalog” menu, but most of them should be set correctly by default.

2.2. Analysis and optimization of JavaScript renderings

Magento sites also frequently use JavaScript to load essential content, more so than most other online store platforms. Although this does not have a direct negative impact on SEO, it is something you should consider and review accordingly.

If a page’s key content is loaded via JavaScript, that means Google has to process the initial HTML and then come back to load any content via JS. It is during the second stage of indexing that SEOs must focus their attention to ensure that Google was able to find all the relevant content on the page. If elements are loaded using JavaScript, it is useful to check whether they have been indexed or not.

To ensure that Googlebot can index this content correctly, you can perform tests using tools such as Mobile Friendly, and Rich Results test to ensure that your pages perform completely and easily.

 2.3. Configuring redirects

There are several redirect configurations:

  • Global redirects

If you run a Magento store, you can use its SEO tools to create global redirects. This means that if a customer does not enter the www attribute in the address he is looking for, he will be automatically redirected to the correct page even if your store uses a ”www” or ”https” subdomain.

This gives users a better experience since they land on the right content, even if they didn’t enter the full destination URL originally.

Although Google claims that 302 redirects maintain link equity, many people in the SEO community continue to debate this.

Besides, astudy conducted by Wayfair showed that 302 redirects hinder rather than help a website.

Although using 302 redirects can potentially convey more link equity than before, we suggest using them only when absolutely necessary.

  • Custom redirects

If you want to ensure that all your visitors are directed to the correct pages, whether they are coming from an external site or directly typing the URL, you should not only set up global redirects, but also redirects of individual pages.

You can, for this purpose, use Magento SEO tools to customize your redirects.

2.4. On-page content analysis and optimization

Not only does the quality of your page title and meta description impact your rankings, but it also influences how often users click through to your website. It is essential to write titles that appeal to both search engine algorithms and human readers.

To have to make sure that your page titles don’t exceed 60 characters so they don’t get cut off in Google searches, as most of them only show the first 50-60 characters.

It’s also helpful to place your main keywords at the beginning of the title.

On the other hand, meta description is the short text found below the title and URL on a search engine results page.

To rank well with Google’s algorithms and grab people’s attention, your meta description should include keywords while being interesting enough to make someone want to visit your store.

Big companies usually highlight the value propositions of their sites when writing meta descriptions, such as free or fast shipping.

And this, you can do better with magento SEO tools by finding the right keywords and respecting the length of your title and description.

2.5. Personalization of a blog

The lack of blog functionality in Magento is one of its major SEO weaknesses.

Even though a site’s categories and product pages are crucial for revenue, blogging can be just as important for e-commerce sites.

If you have a Magento store, you’ll likely be more successful if your pages include guides, affiliate sites, or “how to” content. Indeed, in recent years, Google has increasingly ranked these types of informative articles ahead of product and category pages.

For example, if we are opening a store specializing in selfie cameras, we might want to create a page specifically to be classified under the term “selfie cameras”. However, when looking at the SERPs (Search Engine Results Pages), it can be seen that some of the top ranking results are actually informational content and not direct product pages.

Having a blog allows your content to exist organically. If you don’t have informative articles, Magento stores won’t be able to rank high for some of their target keywords using only product and category pages.

You can use the Magento 2 blog extension from Magefan or create a WordPress blog and use it as a subdomain for your store (blog.example.com). We recommend that you take either of these routes to provide your customers with more informative content on your site.

2.6. Optimization and customization of structured data

Structured data is code that can be added to your website and then helps Google better understand the content of each page.

If you have a Magento site, adding structured data can greatly improve Google’s understanding of your site, as Magento sites are often quite large.

Here is the ideal mapping of structured data types for e-commerce sites, based on the page template they use:

  • Homepage: Schema.org;
  • Category pages: CollectionPage or BreadcrumbList;
  • Product page: Product, breadcrumb list;
  • Blog : Article.

This mapping can help Google better understand your store content. Structured dataCollectionPage and Product will be included on some of the most important pages of your site, as shown below.

  • Collection Page

If you use the modelCollectionPage, Google will be able to see that your category pages are not a collection of random products, but rather a well-organized collection of key information about each product.

Here are some of the properties you can include for each product:

  • Last name ;
  • Url ;
  • Location on the page.

This leaves a useful hierarchy in the information on your pages accessible to search engine crawlers.

  • Product

Structured product data is an integral part of any e-commerce site. The product schema tells search engines like Google that the page contains information related to a specific SKU.

Here are some of the key properties that should ideally be included in this structured data:

  • Last name ;
  • The description ;
  • Image ;
  • Price ;
  • UGS ;
  • Global mark.

Chapter 3: What are the best Magento SEO tools

In this chapter, we will briefly discover some Magento SEO tools:

3.1. Super Easy SCapture EO by Magenest

Magenest’s Super Easy SEO extension is the perfect solution to your Magento website’s SEO issues.

By using our program, store owners can easily create SEO metadata for 10,000 SKUs with just one click, saving them countless hours normally spent on this task manually.

Not only is the process fully automated, but it also creates unique content and allows users to control how crawlers access their site.

Highlighted features:

  • It helps to avoid duplicate content on your website;
  • It ensures that your website is ready for crawling and indexing;
  • It carries out the complete audit of the quality of the content;
  • It provides a product listing model for products;
  • It allows you to get properly structured data markup;
  • It automatically generates alt tags for your images.

3.2. Magento 2 XML : Plan du site HTML par Mageplaza

The XML sitemap allows search engines to quickly index your site’s links, ensuring regular indexing, while the HTML sitemap allows users to easily navigate your site.

Accordingly, it is essential to set up your Magento store for SEO through this sitemap generator.

Featured features:

  • As a first function, it generates HTML and XML sitemaps;
  • It can help personalize your sitemap by adding or removing specific URLs;
  • It can help remove some pages from your simap without causing damage to the entire structure.

3.3. Magento 2 Rich Snippets

Using rich snippets in your website design allows you to include crucial details like product ratings, prices, and sizes right on the search results page. This helps capture the attention of buyers who are genuinely interested in what you’re selling, which helps boost your rankings among similar websites.

The free extensionWeltPixels offers a variety of features to help you create basic snippets for your store.

Using this tool, you can quickly and easily add products, descriptions, prices, and more. to your site, without having to code anything.

Featured features:

  • Provides structured data to better display information about special prices, descriptions and benefits of a branded product.
  • It allows you to include rich snippets to Google, Twitter, and Pinterest pins;
  • It allows users to learn more about your products.

3.4. Extension SEO Magento 2 par BSS Commerce

Magento 2 SEO Extension from BSS Commerce is an all-in-one tool that offers everything you need to SEO your website.

Not only does this extension offer great SEO features, but it also offers a free audit service for customers to make sure their website is performing well.

Highlighted features:

  • It optimizes the page for rich snippets;
  • It helps prioritize and facilitate navigation by providing advanced breadcrumbs for your pages;
  • It can also generate HTML and XML sitemaps;
  • It allows to optimize the canonical tags;
  • It provides hreflang tags;
  • It allows you to customize an SEO toolbar;
  • It offers a comprehensive SEO audit report.

3.5. Extension SEO Magento 2 par Mageplaza

Once you have installed the advanced SEO extension fromStomach Plazas, a variety of powerful features will be automatically enabled. This Magento 2 SEO extension has the potential to improve your site rankings by at least 32%, and organic traffic levels will likely increase significantly.

Not only does it avoid the problem of duplicate content, but it also offers several other features that will help improve your SEO.

Highlighted features:

  • It avoids duplicate content on the website;
  • It automatically generates structured data;
  • It makes it possible to respect the metadata model rules for search engines;
  • It allows you to customize Hreflang tags in your own way;
  • It provides a fairly comprehensive audit report;
  • It allows you to prioritize your navigation thanks to the most user-friendly breadcrumbs for the site;
  • It can also generate HTML/XML sitemaps.

3.6. SEO Toolkit by Amasty

Thanks to the SEO toolkitd’Amasty, you will be able to improve your website rankings without much effort. This extension is one of many awesome Magento extensions offered by Amasty.

It is an all-inclusive package with dynamic features to boost your search result rankings and attract more traffic. With this program, you can expect one-click SEO analysis, rich snippets integration, pagination and redirect capability, and more.

3.7. Extension SEO Suite Ultimate par Mageworx

Mageworx always puts the customer first by creating SEO packages with the features most important to them.

This highly rated SEO extension provides users with multiple powerful features to solve any search engine optimization problem their website is facing.

This extension prevents duplicate content, generates an HTML sitemap, and provides 404 pages and per-page navigation.

3.8. Extension SEO Magento 2Mirasvit

Advanced SEO Suite will not only save you the time and effort spent on your SEO, but also ensure that your website always ranks high in search results.

If you are looking to optimize your website for better search engine rankings, this extension is perfect for you. You can control every aspect of your site’s SEO, from meta tags to sitemaps.

It also includes features that will make your store more visible to customers, such as rich snippets, breadcrumbs, and company information in search results.

3.9. Extension SEO Magento 2 par extensions FME

Magento 2 SEO Extension is an all-inclusive tool that streamlines the search engine optimization process for your Magento 2 store, saving you time and money.

The 8 tools included in FME help streamline your SEO so you can focus on other aspects of managing your website. Users of this service have reported satisfaction with the ease of use of the extension and the efficiency of the support team.

3.10. Webkul Magento 2 SEO Extension

Magento 2 SEO Extension not only provides you with the various tools needed to improve your online store’s SEO, but also provides options to display rich snippets for products, categories, and CMS pages.

Not only can you add content for Facebook Open Graph and Twitter Cards, but customers can also share the product on their own Facebook and Twitter pages.

Not only does it have an SEO indicator for Magento stores, but it also shows the overall SEO scale of any page and gives suggestions on how to improve it.

In summary

If you want to improve your website ranking on search engines, Magento SEO tools are the key. In this article, we have provided all the necessary resources you will need to use these tools effectively.