SEO Tools | Content Optimization :
Optimize content | Contentbird
Contentbird is a marketing software that allows you to plan, create, distribute and analyze the contents of your pages. Alternatively, you can easily map the entire process around content into one from the same tool to increase your marketing ROI, generate leads and improve organic web page visibility.
goal: Content Optimization
With over2,5 quintillions d’octets of data that Google receives every day in the form of published content, website owners are forced to find the best way to make their content relevant enough for the giant to recommend it.
And the most effective way, especially when you have no expertise in the matter, is to use SEO tools to optimize content, both for search engines and for consumers.
Let’s discover the best features of this category of SEO tool.
Chapter 1 :What are SEO tools for content optimization?
First, content optimization involves implementing good SEO practices to ensure that content not only meets search engine requirements to appear high on the SERPs, but also that it can effectively meet at the request of the Internet user.
Thus, SEO content optimization tools make it possible to automate and ensure the efficiency of this process, which seems a bit complex.
The use of these tools focuses on two aspects, namely:
1.1. The technical aspect of the content
In addition to finding the right keywords, optimizing your content for search engines requires some technical expertise that non-specialists can only benefit from using SEO content optimization tools:
- Thematic coverage and on-page SEO (search engine optimization)
At this stage, SEO content optimization tools provide you with enough resources to cover your entire topic rather than focusing on a single target search term.
By offering substantial content that meets the needs of your audience, you can keep them engaged on your site longer and there is no doubt that Google will regularly recommend your pages.
Being recognized as a subject matter expert not only interests searchers, but also encourages search engines to rank your content higher in the results.
If you want to make this process easier, SEO content optimization tools likemarketmuse, Phrase or Surfer SEO will be favorite options.
- Relevant Keywords
To optimize the content of your pages, it is a must for you to select the right search terms for your content marketing strategy.
Especially if you have a new website, it won’t appear high on the SERPs for almost any search if you try to rank on competitive terms used by a lot of famous brands and big companies in the market.
Even without any skill in the matter, SEO content optimization tools are designed to automate the process.
Using the targeted keyword and related terms throughout your text is another factor that ensures high rankings. If important phrases don’t flow naturally through your content, you can use content optimization SEO tools to get creative.
- The search query
It is essential to use the referral phrase in the page title tag, URL and the first paragraph of the article. This allows you to quickly and efficiently respond to the user’s intent in their search query.
The rest of your website’s body text should provide more detailed information in a way that meets the searcher’s needs based on what they searched for.
For this, thanks to SEO content optimization tools, you can use meta descriptions to not only improve your ranking, but also convince the searcher to click on your page.
Alt text tags describe the meaning and function of images in your page content.
They are important for web accessibility because they provide context for screen readers who cannot interpret images.
1.2. User experience
The time a user spends on your web page is one of the metrics used by Google to judge the quality of your content.
When a user returns very quickly on the SERPs after clicking on a website, it suggests that he did not get satisfaction.
On the other hand, your content will not rank on Google if many users bounce from your page to the next. Even if your content is keyword rich, it doesn’t meet user intent, it won’t serve searchers.
You can easily determine searcher intent by looking at current results in the SERPS. If your content is related to those listed, it confirms the relevance of your content from a search engine perspective. For example, if every initial link leads to an information page, it will be harder to rank for a product page because its information will seem less relevant.
Creating content that matches user intent is important for SEO, and AI tools like Frase or Outranking can help you identify user intent.
Chapter 2: What are the common features of content optimization SEO tools?
Content optimization tools generally have quite specific features such as:
2.1. Keyword research with high engagement
In an effort to help you make better content optimization decisions, keyword research tools are sometimes referred to as content optimization tools.
Using these keyword research tools further strengthens your abilities to identify the search terms that will bring you the most success on your pages.
Thus, when thepeoplewill seek these terms related to your product or service, your web pages will be more likely to rank well on the SERPs.
There are several keyword research tools on the merchant offering a complementary connection with the free tools of Google in order to push the content optimization process even further.
With the right content optimization SEO tools, you can see the right search terms that give your content a better chance of getting better rankings.
By understanding these terms and the search statistics that accompany them, you can make decisions about which keywords to target.
It is therefore necessary to understand how all your search terms can interact with each other to give the true meaning of optimization to your content.
In general, popular keywords are searched by more people, but that doesn’t mean they are always the best choice.
Search engine visibility is what you should aim for when choosing keywords, especially if you are new to webmastering.
The key to smart keyword research is to target the keywords that you have the best chance of ranking for and driving conversions.
Frequently create new content, whether it’s a blog post or a landing page, and make sure each one targets distinct keywords. By doing this, you expand your potential ranking field in the SERPs.
By creating new content, whether landing pages or blog posts, and focusing on different keywords, you give yourself the opportunity to appear in more SERPs.
In a nutshell, using a content optimization tool gives you the following data:
- Strong search intent for content: This allows you to ensure that your content is of high quality and fully meets what users are looking for;
- Significant search volume:If hardly anyone is searching for your keyword, it’s a waste of time to optimize your landing page for that term. That said, the terms that people use the most will give you more of an advantage;
- Classification difficulty: You should only try to rank for all the keywords that your website has a chance of ranking for, as you will have more success with keywords that have search difficulty less than or equal to the authority of your site only keywords with fairly high competition.
2.2. Writing or improving content
After determining the most useful keywords for your website, you need to start filling your landing page with attention-grabbing content.
However, optimizing content is more complicated than just meeting a keyword quota.
It used to be that basic tactics like keyword stuffing occasionally worked, but search engines have gotten much better at understanding the context and content quality of web pages.
A content optimization tool can help you ensure that you achieve all the goals that Google expects from your landing pages by properly integrating your targeted keyword phrases.
These targeted terms are topics and content ideas that you will have found through your keyword research tool.
This proper integration allows your landing pages to prove expertise by covering the entire topic like an expert.
On the other hand, target terms are related phrases that Google crawlers use to determine the depth, quality, and relevance of your content to users’ search queries.
Although related phrases are usually not the first words that consumerswill use to locate you, they can nevertheless be useful.
Optimization tools analyze top-ranking pages to suggest the most relevant related terms and phrases.
Often, the top-ranking content has commonalities. These include long-form articles, original research and reports, infographics and authoritative content. Google’s algorithm gives preference to quality content, which becomes easier to produce with the help of an optimization tool.
Additionally, the Google Bert natural language processing update has helped Google crawlers understand keyword usage the same way humans do, better identifying quality content. As a result, content quality algorithms and signals will continue to be refined.
In other words, the sole focus of your writers and content team should be to produce quality content, as this is key to the success of your SEO efforts in the long run.
Search engines look at different things like titles, subtitles, keyword density, and structure to determine the quality of a page.
Many factors determine whether your contentwill be favored by Google in its rankings. These include the originality of your content, its length, and factors such as titles, grammar, syntax, and readability.
And there are plenty of SEO tools for content optimization that can easily guide you on the best way to implement these elements.
2.3. Optimization of HTML tags
Optimizing HTML tags and techniques can quickly become a daunting task if you’re not an SEO expert.
Fortunately, many modern content management systems make it quick and easy to adjust your website’s source code since they incorporate content optimization tools.
It’s important to remember that when search engines crawl your site, they use the source code to determine which keywords on your site are most relevant to specific searches.
To get more organic traffic, it’s essential to make sure the keywords you’re targeting are in your main HTML tags.
Your CMS should allow you to customize things like title tags, meta description, and HTML tags without any issues.
2.4. Title tag optimization
Title tags are HTML codes that help users find out what your webpage is about before clicking on it. These are the tags that appear on search engine results pages (SERPs) and only the pages with the best title tags get the most clicks.
Your rate ofclicks (CTR) is a metric that shows how often users who see your non-paying ad in Google click on it and are taken to your website. As a result, a rate ofclicks high means people find your ad useful and relevant to their needs.
If you want to know if your search meets users’ needs, look at your search rate.clicks (CTR). This metric shows how many times people who see your ad in Google end up clicking through to visit your website.
Google for example is an excellent free tool on the market to get data on the rate ofclicks of your website. If you are not satisfied with the number of clicks, it means you need to make some adjustments like updating your tagtitle to make it more attractive.
There are also several other content optimization SEO tools that allow you to title your tags in such a way that they are optimally searchable by indicating the extent to which you can insert target keywords relevant to them. your subject.
Similarly, if you use WordPress as your content management system, your title tag is automatically generated from the title of the HTML document specified in the text box. But in case that is not enough for you, you can add a specific plugin that can perform this role.
Although Google only displays the first 60 characters of your title tag, research indicates that around 90% of title tags can display in full without any impediment even if the title is long enough.
However, content optimization SEO tools allow you to optimize your title tags so that they appear on the SERPs more easily. Some tools with this feature provide suggestions and recommendations:
- Length : Since it is difficult for search engines to display long enough titles, the tools prefer to define the length of your titles according to Google’s guidelines;
- Key words : In an effort to help you make your titles appealing and avoid keyword overload, the tools show the correct breakdown;
- Uniqueness: To prevent your titles from looking like others on the internet, the tools suggest how you can make them quite unique.
2.5. Optimisation des meta descriptions
The meta description is a short 160-character paragraph that displays on search results pages directly below the title tag.
It is a description that guides the decision of choice, not only of human users, but also of search engines.
Even though Google doesn’t use meta descriptions as a direct ranking factor, they are still important because they impact your website’s CTR. Also, rich snippets can be generated from meta descriptions.
These websites with structured data tags can help Google identify the most relevant parts of descriptions to highlight.
And when you use SEO optimization tools to mark up your description, it helps search engines automatically deliver the snippet from the main keywords you want to rank for.
Even when you use WordPress, the system automatically generates an SEO-compliant description for you in a dedicated area every time you try to post content.
2.6. Header tag optimization
Heading tags are used to optimize web page content for both readers and search engines.
Although users cannot see header tags in Google search results, crawlers examine them to better understand your website content and quality.
By using specific keywords in your headings, you’ll show Google how well your content applies to the main keyword you want to rank for. As a result, you should not depend too much on this keyword.
Every year Google is getting more sophisticated and can now discern contextual relevance and synonyms more accurately.
Although a content management system will allow you to easily label these tags represented byh1 to h6, one is more likely to construct these tags based on keyword stuffing.
This is why specific SEO tools have knownthem days to help you escape this penalizing attempt.
2.7. Schema.org markup optimization
Schema.org is markup that search engines use to make page content more structured and user-friendly. By using this HTML microdata format, webmasters can better communicate the content of their pages to spiders in order to improve the ranking of their website.
Rich snippets in search results are created when a website uses schema markup to tell Google additional information about the site.
Examples of schematic markup include:
- The opinions ;
- Star ratings;
- Links to event sites;
- The product information ;
- The FAQ ;
- Social media profiles;
- Business activity details and even a site search box.
If you want to increase your site’s chances of having better rich snippets in search results, there are rich snippet generator tools.
2.8. Tracking content performance
Without the right tools, you’ll never be able to determine if your optimization efforts are delivering the results you expect. Google Analytics and Google Search Console offer free data on your target audience and organic search traffic that can be extremely useful.
Google Analytics is designed to offer essential data about your organic traffic, your users, and how they use your content.
For example, metrics such as click-through rate, page views, sessions per user, pages per session, and bounce rate can help show how effective your optimization attempts are and where you need to improve.
If you want to track the behavior of your site visitors, find out which pages they spend the most time on, and know when they leave your site, Google Analytics is the best place to start.
The data it provides is invaluable for understanding your audience.
2.9. Optimized content page loading speed
For the best user experience, your content page is supposed to load in less than 3 seconds.
Google said it prefers websites with shorter loading times.
For this, once your content is optimized and published on the internet, you must ensure that it loads very quickly when requested.
For example, with Google Page Speed Insights, you can see how your page is performing and get suggestions to improve it.
Content optimization tools can help you identify things that are slowing down your page load.
In fact, the numbers show that pages that load in less than two seconds can result in an average bounce rate of9%, while those that take more than 5 five seconds to render can drive a bounce rate of 38%
2.10. Optimizing content for mobile devices
Most internet userssurfing now on the web from their mobile phone, Google has made mobile friendliness a key factor in SEO. Luckily, most modern themes are designed with responsiveness in mind. However, it is always good to check before making your final choice of theme.
Google offers a free tool that lets you improve the way your web pages look on mobile devices.
Chapter 3: Top 5 Best SEO Content Optimization Tools
When it comes to selecting the best tools for optimizing your content, it’s important to check out the top lists according to experts.
On this occasion, here is your list of 5 best content optimization tools:
3.1. Long Tail Pro
Long Tail Pro is an SEO tool designed to help content marketers, such as freelancers, bloggers, and small business owners, develop a great content strategy by providing them with keyword recommendations based on Datas.
This content optimization software saves you time discovering new LSI keywords and allows you to assess competitiveness based on KC score.
Even if you are a beginner, the training videos offered by the platform will give you a more concrete orientation.
If you’re looking for content optimization software that can help you plan, research, and write high-quality, AI-powered content,MarketMuse could be a great option for you.
MarketMuse quickly and efficiently shows you the keywords that can help you gain a competitive advantage in the marketplace based on the content you already have.
MarketMuse also offers content summaries, which can help writers create original content plans based on topics covered, average word count, and desired KPIs.
3.3. Semrush Content Marketing Platform
Using Semrush for content optimization is a no-brainer if you already use it for other aspects of search engine optimization.
The SEO Writing Assistant allows you to improve your content by taking inspiration from content that ranks highest in Google’s organic results.
If you are looking for a content optimization tool that will help you generate great ideas and profitable keywords,SurferSEO is one of the best options.
As a user, you will not only have access to the tools you need to write quality niche content, but you will also be able to see how your article is progressing over time.
The tool also offers a scoring system which is based on important ranking factors such as the use of related keywords, the number of images and paragraphs included so that you can gauge how well your website is optimized. contents.
Topic is a tool that helps you create content summaries for SEO success, saving you hours of time compared to manual creation.
Topic makes it easy for you by giving you a comprehensive guide to what should be included in your content when you just type in a keyword.
This guide includes headings, questions to be answered, and different important topics related to your keyword.
With the Topic tool, you can easily create unique H2 and H3 headers automatically that will help you improve your rankings against your competitors.
In short, SEO content optimization tools are the best ways to make your content more appealing to search engines and easily consumable for human users. In addition to having detailed the features of this category of SEO tools, we have provided a list of the best to guide you in your choice.