Semantic Optimization | InLinks

Short description : Semantic Optimization

An SEO tool based on semantic referencing, anyone? Discover InLinks and its features.

Long Description : Semantic Optimization

InLinks

It’s common to see SEO professionals focus on backlinks when it comes to SEO. But SEO is much broader and you have to take care of optimizing your content, creating tags, improving internal networking and many more. This represents a large number of tasks that can be very costly in terms of time and resources when you do not perform them correctly. The InLinks tool makes it all simple and easy to do, then you don’t need to intervene at all levels to improve your site in terms of SEO. In this description, I will introduce you to InLinks and the tasks it will allow you to take on.

What is InLinks?

InLinks is an advanced SEO tool that helps you optimize page content, automatically generate schema tags, and improve internal linking. It is considered to be one of the first entity-based semantic SEO tools. Indeed, Inlinks uses a semantic analyzer and a knowledge graph to generate professional data for on-page optimization. Note that entities are nothing but machine-readable themes and concepts, such as people, places, organizations, generic products, etc. Each entity can be considered as a lexical field or as a set of synonymous keywords. Using these keywords, InLinks associates your page’s keyword with a general topic for SEO. The advantage of associating a specific topic with your page is that it becomes easy to build your internal links to your target page. The tool manages to simply find similar pages that mention or talk about the subject you have selected. Generally speaking, InLinks will help you build a network of information about your site from your pages, creating context rather than just content. The fact is that search engines manage to extract information from websites that cover an entire topic through internal links and information networks. With InLinks, you will be able to build these networks and support thematic coverage. Using this tool, you will be able to create overall context by finding relevant pages to internal link to and from. In other words, InLinks can be used to connect your pages together to make it easier for search engines to crawl your site to index your pages. In addition, InLinks facilitates the generation of structured data and you will be able to easily and automatically publish J-SON codes.

What is the benefit of using Inlinks?

The first advantage of this tool is the saving of time. You often hear “time is money”, therefore, you must use it wisely by automating most of your tasks. For example, building a schema takes a lot of time, especially when you have to create one for each of your pages. InLinks makes these tasks especially easy by providing Schema codes. Moreover, if you do not have the technical skills to generate these codes, the use of InLinks is a godsend for you. In addition to generating the codes for you, InLinks takes care of inserting them into the pages automatically without you needing to intervene manually. The second advantage that you will never fail to use the InLinks tool for is that it helps to discover new link opportunities. This tool identifies all the pages in your domain that match a specific topic and shows you link opportunities. When you have all the linking opportunities, you can automate all the processes and let InLinks link the pages together. However, you can manually select the links and link them as you wish.

InLinks and its content optimization function

InLinks offers a content optimization tool that analyzes SERPs using a semantic analyzer. It scans your competitors’ content to find out how you should write content or optimize content that is already available on your site. InLinks uses entities to generate a score for factors such as user intent, SERP orientation, and semantic density. To retrieve results from SERPs, InLinks uses a Google Search API for your specific language and market. Better, you can modify the results of the SERPs and directly add your competitors in a personalized way. Note that the optimization score to aim for is between 80-90%. This score indicates that your content has the most characteristics to rank higher.

InLinks and the internal linking automation function

As soon as you associate an entity with a given page, this tool looks for internal linking opportunities for the page in question. To achieve this, it relies on the synonymous entities detected in your content. It is up to you to review and edit these link opportunities from your dashboard. When you complete the review and your changes, internal links are automatically added to your page content using InLinks Javascript code. Remember that InLinks does not add links in the paragraphs of your content at random? He first analyzes the context. When the tool finds a potential internal link, it adds the link using synonyms and text snippets as anchor text.

InLinks and its function of the semantic schema

It is through the semantic schema that webmasters manage to connect the dots between the content of a page and the machine-readable data that search engines can interpret. InLinks manages the semantic schema for your pages and automatically generates FAQ markup. This way, you can have FAQ-rich snippets in the SERPs. If you already have other SEO plugins that have already generated schema tags, the InLinks Schema functionality is fully compatible and it doesn’t get in the way of having different Schema. Indeed, all pages can contain several schema tags, even similar ones, because these schemas complement each other.

InLinks and JS code

It should be noted that JS code is necessary for each of the pages of your site, especially when you want to make the addition of internal links and the schema automatic. The JS code that InLinks generates is compatible with all CMS. All you need to do is add a line of code either in the header or in the footer.

InLinks and its keyword and subject search function

As we mentioned before, InLinks is based more on the recognition of the context of the keywords as well as the user’s intention. It uses signals to suggest clusters of keyword variations around topics and questions that need answers. Instead of using classic search intent, InLinks uses specific terms instead, allowing it to generate more specific keywords.

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InLinks was founded in 2019. It is a company that operates in the technology, information and internet sector. It is headquartered in Dunstable. InLinks is precisely a suite of tools that can detect market trends, store and implement web content optimized for search engines. This suite also allows for the automation of internal links and schemas. It is a platform that participates in your various marketing strategies. Whether it’s digital marketing or content marketing, InLinks effectively supports digital marketing professionals, SEOs and SEO experts.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.