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SEM is an acronym for search engine marketing. In French, it means marketing for search engines. It refers to all the strategies you put in place to increase the visibility

SERP or Search Engine Result Page refers to the page (or list of pages) containing the results that a search engine (Google, Yahoo, Bing, Yandex, etc.) displays in an attempt

A web server is a software or hardware program that stores, processes and distributes web files (pages, text, images, etc.) to users as soon as they make a request. Before

In a literal way, the expression Shortcode means “short code” or “piece of code”. It is a type of code that is used thanks to hooks and that webmasters implement

Social Media Optimization (SMO) designates an approach consisting in using a set of techniques and specific actions in order to develop the visibility, the image as well as the offer

Soft 404 is an error that occurs when the web page searched by an Internet user is deleted or not found, but for which the server, failing to indicate to

Commonly called in the English language Search enginea search engine is a tool that allows you to obtain useful information online through the use of keywords and search terms. All

Image SEO refers to all the methods of search engine optimization, but which concern exclusively image files. The idea is to improve the visibility and ranking of a content by

The Structured Data also known as Rich Snippet or Schema Markup, is often referred to as the “language of search engines”. It is an authoritative vocabulary that allows search engines

Siri is an assistance software that performs tasks under voice instruction. It is available only on Apple devices such as iPhones, Ipads, Macs, etc. Its services are very diversified and

Still called ” SEO off-site“ or “off-page SEO “ in French, the “SEO off-page “ represents all the efforts and techniques deployed outside a website to optimize its positioning in

International SEO refers to all optimization practices aimed at generating traffic for a website from foreign countries. It can include traditional SEO techniques followed by some adjustments to improve the

Also called ” SEO on-site “, “ on-page SEO ” or ” on-site “, ” SEO on-page ” brings together all the common natural referencing practices that apply directly to

In the field of SEO, the term Scraping refers to a strategy employed by SEOs or digital marketers to collect and use content or data from other websites. Web scraping

A One page site is a site where all the content is gathered on a single page. This site format has become widespread thanks to the development of Internet browsing

The Silo concept refers to SEO a form of organization of content that consists of grouping the pages of a website by theme. The idea is to form blocks of

A sidebar is a vertical column placed to the right or left of the main content area of a web page. It is responsible for collecting secondary information from the

Spamco refers to any form of unwanted or irrelevant comment placed on a blog with the sole purpose of providing a link to the author’s site. This type of comment

Scooter is the name of Alta Vista’s crawler, the world’s first search engine that allowed people to search the Internet in natural language. This means that Scooter was the best

Literally, the expression “spam report” means spam report. It refers to the fact that a person reports to Google those who do not respect the good practices of SEO. That

Also known as code snippets, snippets allow you to display an excerpt, a summary or even the description of a page located on your website in Google search results One