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Local SEO or local referencing refers to all SEO techniques aimed exclusively at improving the ranking of a site, a web application or an establishment in the search results (SERP)
The local pack or Google Local Pack is a section of the search results where Google presents a list of three local businesses related to the user’s query. Google displays
The Link Farm is an SEO practice that consists of creating a website or a group of sites specifically to converge links to another site. The idea is to provide
Link building is a concept that designates the set of techniques by which optimization specialists and marketing professionals obtain backlinks to a given site from other websites. Link building is
Linkbaiting is an SEO technique that consists in creating contents to bait Internet users and naturally bring backlinks to a page or a website. But to succeed in this technique,
Latent Semantic Indexing (LSI) keywords are a set of words that are not synonymous, but that reinforce the main keyword and allow search engines to understand a content in depth.
A lead magnet is a marketing term for web content that is offered to visitors, but with certain information. The content can be in the form of an audio, video
A landing page or destination page is a specific page that appears when a user clicks on a link. They are usually linked to marketing campaigns and are often optimized
In the world of search engine optimization, ” local search” refers to a request launched on a search engine that includes a geolocation component in its formulation. In other words,
A local citation is any mention of your organization on the web. It is any combination of your company’s name, phone number, address, zip or postal code and website address.
The link profile is an indicator that proves to the search engine the quality or character of external links pointing to a page or website. Google takes this element into
Link burst is a term that is explained by getting too many backlinks in a very short time. This could indicate that you are using a link farm or a