Alexandre Marotel

The landscape of search has evolved, with traditional links giving way to summarized answers. With the rise of Google AI Snapshots, ChatGPT, and Perplexity as the primary means of finding

Perplexity AI isn’t just a chatbot. It’s a real-time conversational search engine that cites its sources, synthesizes information, and offers a serious alternative to Google for many purposes.  Based on

The world of SEO is undergoing an unprecedented transformation. Yesterday, we optimized our content for ranking algorithms. Today, we need to convince language models. The line between traditional SEO (Search

Bing, Microsoft’s search engine, is currently experimenting with a feature called “Learn More” cards. These appear below the knowledge panel in search results. They are designed to provide users with

Creating content that resonates with users and delivers value is crucial to search engine success. Google, being the dominant search engine, continually updates its algorithms to prioritize useful and relevant

In a digital landscape characterized by ongoing changes to search engine algorithms, one concern constantly comes to the fore: the importance of technical SEO. In a recent assertion by Google’s

In the field of SEO, there’s a debate that often resurfaces: what type of redirect to use to maximize PageRank. Google’s John Mueller has answered some common questions on the

PageSpeed is a tool widely used by SEO professionals to check certain parameters of the sites they manage. Google has updated this tool with a new version of Lighthouse. This

Google has announced to Universal Analytics (UA) users that the service will no longer process data, although it continues to operate. Introduced in 2012, the tool is a version of

Many people still have the impression that Google’s actions and penalties only apply to English-language sites. This is apparent from a recent discussion on X, where a user asked John

Let’s face it, artificial intelligence has brought about a big change in the way online content is created and published. Many websites have already adopted AI to produce high-quality, SEO-optimized

Globetrotters can now find the best times to book flights. Google has announced an update that allows its users to travel economically. The search engine has also revealed booking trends

Google must index a document before it can be presented to Internet users when they perform a search. However, the search engine does not index all document formats. As a

Many people think that titles and meta-descriptions aren’t that important for SEO, and that they don’t really influence the search engine positioning of websites. But is this really the case?

The Internet is a vast ocean of information, and it’s not always easy to find what you’re looking for without the help of search engines. Google, for example, has a

Google’s vision is to make finding information online easier, more relevant and more reliable for its users. To achieve this, it is constantly innovating and creating new ways to search

Your online data is precious and you have the right to control it, especially when it’s being used without your knowledge. A few years ago, it was almost impossible to

The last few months of the year are a time of great opportunity for online retailers, due to the large number of holidays in this period. But to attract and

Google recently launched an expansion of site name support for subdomains across all devices in four languages. The key points of this expansion are: In this article, we find out

Google’s aim is to make it easier for people to find information online, even when they’re on the move. With this in mind, the American firm has launched four mobile

Let’s face it, ranking a website among the best in a competitive niche is a long-term job. And to get there faster, some SEOs tend to focus on key signals.

Reaching Internet users when they’re ready to discover new products and services… That’s the challenge that Google has taken up with Google Discovery ads. This type of ad captures the

CNET, the famous technology news site, has recently cleaned up its web pages. The site has removed thousands of pages deemed obsolete or of low quality, with the aim of

Ever wondered how Google decides to rank websites in its search results? Well, it uses a complex and secretive algorithm that constantly evolves to adapt to the needs of web

You probably already know that Google is constantly changing its ranking algorithm to offer users the best possible results. On August 7, 2023, the search engine announced that it was

From Panda to Penguin to BERT, the algorithms that govern the site ranking system are the subject of much debate, particularly in the SEO community. As a guest on the

If you use FAQ Page or How-To tags on your website, you need to be aware of Google’s latest announcements. The search giant has decided to change the way it

Artificial intelligence (AI) astonishes us with its performance in many fields. But how do AIs learn to do what they do? The answer is simple: by feeding on massive data

You know one of the most important things for your website to be appreciated by users and by Google? URLs! Yes, those little strings of characters that indicate the address

The question of whether or not to use hyphens in a domain name and their impact on SEO has always been a hot topic. But what is the reality? Although

While generative AI is a step towards automation, it also poses a number of problems, not least authenticity. How do you know if the reviews you read about a product

To catch up with OpenAI, Google immediately integrated artificial intelligence into most of its tools. But after two quarters, what are the concrete results of this strategy? How much progress

There was a time when the obvious answer to the question of which CMS is best for SEO was WordPress. 😂 But times have changed. While Wix was once renowned

If you’re an SEO professional, you probably agree with the idea of creating outbound links for SEO purposes, preferably to high-authority sites. Like many SEO specialists, you’ve no doubt been

The hype surrounding artificial intelligence is not about to die down. Microsoft recently unveiled a number of innovative artificial intelligence (AI) updates for its Bing search engine that will delight

Related is one of the many special commands used to obtain more relevant search results on Google. Over the past few days, the command has mysteriously disappeared and can no

You’ve probably already seen a domain name ending in .info, .store, etc. Popular belief has it that the last part (.info), still known as the TLD, has an impact on

Error messages and redirects are a matter of great concern in the SEO community. In the July 2023 edition of Google SEO Office Hours, Google’s Gary Illyes, answers the question

According to an SEO study, Google rewrites 61% of page title tags. As the title is the first thing users see, and therefore plays an important role in conversion, this

When we look at the numbers, we can agree that 67% of clicks go directly to the first 5 results that are displayed in response to Internet users’ queries. To

As a blogger, you are probably wondering about the ideal length of your blog posts. Short blog content has its own charm, but long blog content can also be very

Customer analytics is a key aspect for businesses wanting to excel in a competitive environment. By understanding consumer motivations, behaviors and needs, businesses can adapt to changing market preferences, deliver

The use of the meta keyword tag is a controversial topic in the SEO world. Some believe that it is still useful, while others claim that it has lost its

To strengthen your online presence and increase your interaction with your target audience, it is crucial to optimize your blog content to maximize the effectiveness and impact of your communication.

Content auditing is the best way to maximize the quality and effectiveness of your online content. It’s a way for large organizations to stay on top of industry trends and

Many articles on Google’s ranking factors suggest that there are at least 200 variables that affect a website’s performance in the SERPs. However, there is a big difference between what

If you’re looking to maximize your local business’ visibility online, business directories are the key to effective online marketing. They are a must for businesses that want to reach new