Video Transcript
Hi, this is Alex, today we’re going to see together how to start your first
marketing campaign.
So where to start to launch your first marketing campaign?
First of all, what can be interesting actually is to get inspired
what already exists. What I mean by this is that
you are in a business in a
sector with competition, customers, there is very little chance that you will be the first to
ultimately that you will be the first to arrive on this market. Therefore, what
interesting to do is to see what works for others,
and make sure that you simply apply it to yourself as well. For example, in some markets there are
in some markets, there are marketing tools that will be more or less effective, if you are in
performing, if you are in BtoB or BtoC same thing.
In short, be inspired by what already works for others, it’s a good way to make it work for
way to make it work for you. There is another method, so
it’s more like, let’s say, a way of presenting that I like, which is
presented by an author named Neil Patel, he has a theory called
the theory of spaghetti against the walls. So the idea is quite simple
it is that finally, in an imaginary way you take a plate of
spaghetti, and send it against the wall and at the end, obviously you will see on the wall, what are the
see on the wall, which spaghetti has stuck and which has fallen off
stuck and what fell on the floor. It’s going to be exactly the same with your
marketing campaign. Why? Because in fact this
plate of spaghetti is in fact all the tools you can find in marketing
in marketing and so we’re all going to master, we’re going to try them all
at first. And sending it against the wall. Finally, we will
see that there are things that stick, that remain wall, and therefore tools that will
work and others which will fall on the ground, and thus which
will fail. The objective is exactly the same…
Rather than having a great theoretical vision on marketing, have a really pragmatic vision
rather than a great theoretical vision on marketing, have a really pragmatic vision. So we’re just going to see what works
what works and based on what works
we’ll try to re-bid on it so that it becomes
a privileged way to get traffic and customers
customers. For example, in this plate of spaghetti you can for example find
for example, you can find paid advertising, social networks:
Instagram, Facebook, you can also find content marketing. In short, many
elements that are extremely varied. The thing is that there are so many
possibilities today to do, with so many marketing tools, that the
only way to do it in a relevant way
is really to have a “Test” approach. That’s it, so test as much as possible.
Indeed, once you’ve tested
what I recommend is that you choose and concentrate on one or two tools
concentrate on one or two tools maximum. To make sure that you can actually
that you manage to create a lot of content on it, content that
that is qualitative. Once you have content, you will succeed in
set up processes to accelerate the publication of content, to go much faster
to publish much more, to go much faster, to be much more efficient. In short, once
once you’ve managed to focus on one tool, well, in that case
then you grow on the others. This is a diagram that I have created
for you, which summarizes my thoughts on the subject, in quotation marks
first, we test several platforms.
Then, we determine what works best. Then, we prioritize the
platforms that work best or the platform that works best
by exploiting it to the maximum. And once we have the feeling or the sensation
to have exploited this platform to the maximum,
we move on to another platform that was working a little bit less well
before when we sent our spaghetti against the wall.
Knowing that, indeed in marketing in general, the Internet works well, social networks work well, and
works well, social networks also work well, but you should know that in most
know that in most cases, you will get your first 100 customers manually
100 first customers manually. So manually, what does that mean?
mean? It means that you’re going to potentially pick up the phone, you’re going to go to
phone, you’re going to go to events, you’re going to briefly talk to people
face-to-face with customers, see how you’re going to convince them, or not
convince them, or not convince them. What will be the different levers
to succeed in these different steps. And the idea is
really… If you have some kind of absolute belief in social networks, I’d rather tell you right now
networks, I’d rather tell you right now, it can work but most of it at
most of the time at the very beginning anyway it’s textbook.
Because you need to have a minimum of authority over what you’re
authority on what you’re doing and social networks and the
social networks and the internet in general it’s very difficult, at first to create
trust. Once you have trust
you can get a lot more customers
it’s not a problem. At first it’s complicated and that’s why
that the fact of doing it manually is really going to be a good lever
finally to succeed in convincing, because it is much easier to convince
to convince when you have a client because you can adapt your speech a little more
because you can adapt your speech a little more. The other element is that the fact of
to meet your customers, it will allow you to see what are the different levers that make the
the different levers that make the difference to succeed in converting them
convert them. So that’s also interesting because
because afterwards, on social networks or on the Internet in general
are also levers that you will have to use but
when you have done it before in the field. Finally, we have a better
knowledge and a better understanding and a better feeling
what works and what doesn’t work.
So Twaino is an SEO agency, I also do content marketing, but you should know that it’s
marketing, but you should know that it will take time.
So depending on that… In fact, this last slide will be the subject of everyone’s attention
slide, in fact a marketing campaign will also depend on your need for
cash. If you have a pressing, immediate need for cash
immediate need for cash, you will prioritize certain tools, if you have
if you have a cash flow that allows you to see the future in quotation marks
in a little longer. You can use other types of tools.
If you want cash now, paid advertising
is a good way to do it, especially with Facebook, Google or Twitter
it can be a good way to get customers
quickly. If you have a little more time and you are really sure of a
business perspective on the medium / long term
then SEO for the time being I will have the opportunity to make other videos
there will be nothing better than SEO, “content marketing” too, “social media”
it might surprise you, I put that in “later” actually
later”, actually. Because it’s something that takes time actually.
Because you’re going to have to create your audience, and that’s not going to happen in five minutes
and overall you’re going to have to create a lot of content as well.
So social media takes time!
So that’s it for this video.
I hope you enjoyed it, in summary, your first marketing campaign,
what you need to do first, “test”! You have your
plate of spaghetti, you see this check the wall and we see what sticks to the wall in the first instance
what sticks to the wall in the first instance we test. Then, we determine what works and we keep what works
what works and we keep what works best
so we prioritize it. Once we know what works best
we exploit this tool to the maximum. Once it is exploited and we have the
that we’re running out of steam in terms of creation, we move on to another
creation, we move on to another platform. And so on
and so on… That’s the best way to do it. In fact, the fact of testing the maximum
of things that will really allow you to have a pragmatic approach.
Which is a really important point, see you soon for a
next episode…
