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A vertical search engine is said to be “vertical” when it is specialized mainly in the search for a specific type of content . Unlike a generalist search engine, a

By analogy to a virus in medicine, viral content in marketing refers to any type of published content that spreads very quickly on the web. It can be a blog

Video optimization is a set of techniques that involves formatting your video so that it is indexed and appears in search engine results for the keywords you want. It’s about

“Session” is an important Google Analytics metric that represents all the interactions of a user on a website in a given period. It is the period during which a user