🚀  How to choose the best SEO agency in Tourcoing ?

Hiring an SEO agency has several advantages, in particular the fact of benefiting from the know-how and expert advice of an entire team whose natural referencing is the basic profession.

But in the absence of recommendations, it can be difficult to find the best SEO agency that really suits your needs and your means.

Here is a list of important factors for you to take into account to find the best SEO agency in Tourcoing.

Let’s discuss your project if you need an SEO Consultant. 👨‍💻

In your searches on Google, it is likely that you rarely go beyond the first page of results. This is also the case for many Internet users.

Statistically,75% of people never scroll past the first pages of search engines.

So if your website fails to rank on the first page of results, you are potentially losing customers for your business.

Twaino is an SEO agency whose core business is to help companies and freelancers improve their ranking on Google and attract new customers.

With a high-end SEO service and our inherent knowledge of the city of Tourcoing, we are able to understand your reality and find the best approach to reach your target audience and generate conversions for you.

In 2022, research has counted more than 1.93 billion websites online and this number is far from stopping.

Faced with this astronomical amount of content dumped on the web, Google has implemented more than 200 ranking criteria to evaluate websites and decide the position deserved for each site in the search results.

Natural referencing, often abbreviated SEO, is a marketing strategy that brings together a number of practices with the aim of improving the performance of a website and helping it to be ranked in the first organic results of Google and other engines.

Overall, an SEO agency is responsible for optimizing a website for search engines in order to improve the visibility and traffic of the site.

To accomplish this role, the agency offers a variety of services including website auditing, keyword research, on-page optimization, link building, and competitor analysis.

We will speak specifically of an SEO agency in Tourcoing, when all of these services aim exclusively to improve the ranking of a local company in Tourcoing and generate customers nearby.

Better knowledge of the local market in Tourcoing

The first advantage of choosing a local SEO agency in Tourcoing is that it will have in-depth knowledge of the local market. Which is important to better understand your target audience and find the best approach to attract them to you.

A better proximity with your agency

When you choose to collaborate with an SEO agency located in the same city as you, it will be easier for you to organize face-to-face interviews. This makes it possible to have a better follow-up of the evolution of the work.

Greater visibility in Google Maps and Google Search

Choosing an SEO agency in Tourcoing means above all choosing an agency specializing in Local SEO.

She is more qualified to optimizeyour website and content for greater visibility in Google Maps and Google Search.

Your business will then be more likely to appear in search results when people in your area search for your services or products online.

An increase in traffic on other search engines

Apart from better visibility on Google, a good SEO agency in Tourcoing can also help you get a better ranking on Bing and Yahoo! This means you’ll get more traffic from those search engines, which can lead to more customers and conversions.

🩺 Local SEO Audit

A local SEO audit is a process where an agency reviews your website and identifies areas that need improvement from a local SEO perspective.

Twaino is an SEO agency in Tourcoing that offers a variety of services including local SEO audit during which we will look at factors such as your website structure, on-page and off-page optimization, local citations, and even more. All this recorded in a detailed report with the results of the audit and a list of recommendations to improve your SEO performance.

🔍 Keyword research

Keyword research involves identifying and targeting keywords that are relevant to your business. It involves studying both the competition and search volume for keywords related to your business, then optimizing your website and its content for those keywords to rank higher in Search results.

At Twaino, we have SEO experts equipped with the best keyword research tools to help you attract customers near Tourcoing who are looking for your products or services online.

💒 Google My Business profile optimization and management

Google My Business is a great way to attract more customers for a local business for several reasons:

• This is a free tool
• Optimizing the Google My Business profile can help a business rank in the top Google Maps results and local search results
• It also helps to improve the visibility and credibility of the business online.

The Twaino agency in Tourcoing has a team of Google My Business optimization specialists available to help you create and properly optimize your GMB listing.

⚙ On-page optimization

On-page optimization is a branch of SEO that involves improving the ranking of a website by optimizing its content, structure, and on-page elements such as titles, meta tags, and anchor text.

By optimizing these elements, you can make your website more visible and improve its ranking on search engine results pages (SERPs).

With a qualified team accustomed to SEO optimization techniques, the Twaino agency in Tourcoing can take care of the optimization of the important pages of your website such as the home page, product pages, category and services.

🔗 Backlink campaign

A backlink campaign is a marketing strategy employed to increase the number of links to a website from other sites.

It is one of the important services that your SEO agency in Tourcoing must offer because it greatly improves the ranking of your site on search engines.

The fact is, the more links a site receives from other reputable sites, the higher its ranking will be. This will result in increased traffic to the site.

With the SEO agency Twaino in Tourcoing, we will first carry out an audit of your backlinks profile in order to identify the best techniques adapted to earn you quality backlinks from reliable and high authority sites.

💬 Managing local citations

Managing local citations is important because it can help a business improve its visibility and rankings in local search results.

Generally, when a customer searches for a service, product or establishment in a specific region, it is the companies with the best local citations that will be more likely to appear in the first search results.

This is why an SEO agency must also offer local citation management in its services.

Being one of the best SEO agencies in Tourcoing, Twaino has the effective tools to identify all local citations for your business to ensure that the information provided is accurate and relevant.

We can also suggest relevant directories on which your business is not yet registered and submit your local citations there.

📢 Managing your online reputation

Online reputation management is important because it can help a business protect its brand and image.

When a company’s online reputation is tarnished, it can hurt its bottom line by reducing sales and damaging its credibility with consumers.

At Twaino, our role is also to monitor what is being said online about your brand in order to take action to correct any negative impressions before it affects your conversions.

✍ Marketing content

Content marketing is one of the most important aspects of SEO because it helps you create valuable content for your target audience.

Which can generate you a significant traffic and conversion rate. In addition, when the content is attractive and well written, content marketing can also generate quality backlinks through sharing.

It can also help bring more visitors to your website and improve your search engine rankings.

Because a successful SEO plan also requires a better content strategy, we have a team of talented web editors at the SEO agency Twaino in Tourcoing.

With their mastery of the language and their skills in SEO writing, Twaino’s content creators will be able to find the right words to reach your target audience.

👴  The experience

Unlike a new SEO agency, we agree that a former agency would have had the opportunity to work on the majority of common SEO problems.

It will then be more reactive in case your company finds itself in one of these cases.

For several years now, the SEO agency Twaino has been helping companies of all sizes operating in various sectors to improve their online visibility and expand their customer base.

📂 The portfolio

A competent SEO agency will always have a certain pride in presenting its past achievements to you.

Indeed, it allows to prove their know-how. So be vigilant against agencies that refuse or have no previous work to present to you.

At Twaino, we always play the franchise card when it comes to our past achievements.Find some case studies here in which we have transparently presented the results that we have managed to obtain on the website of a few of our consenting customers.

📍 References

It is good for an agency to present you with a portfolio, but it would be more credible if you could have concrete references from the companies with which the agency works.

Thus, you can take your research further by contacting these companies and collecting their feedback.

Being one of the best SEO agencies, our expertise and know-how have allowed us to collaborate with several clients including large companies such as OnOff, Cheerz, CLARA MORGANE STORE, LA MAISON DU MIEL, NOUS ANTI-GASPI and many others. still others.

💶 The price

The prices of an SEO agency can vary depending on the services it offers. You need to think about the services you need and compare the rates of different agencies to find the one that fits your budget.

However, beware of cheap SEO agencies. They are generally incompetent and use Black Hat SEO optimization practices, punishable by search engines.

At Twaino, we offer daily pricing with a number of days planned in advance. Sometimes this number can be adjusted, but in any case you have a concrete idea of ​​the cost of our service before you commit.

🚉 A clear and precise action plan

A competent SEO agency is also an agency capable of clearly explaining its working methodology.

Indeed, by dint of working with several clients, an SEO agency must be able to maintain a standard roadmap on which it can start its service before proceeding if necessary to readjustments according to the client’s profile.

At Twaino, we have implemented a simple and effective work methodology that takes place in stages:

• The SEO audit to diagnose the ailments from which your website suffers
• The optimization phase to repair the problems encountered during the audit
• And a content creation phase to maintain the current performance of the site and aim for higher results

📊 Measurable goals

Unlike traditional marketing strategies, SEO is an easily quantifiable strategy with powerful analytical tools to measure the effectiveness of an SEO campaign.

This is why a best SEO agency will always set measurable goals with a detailed monitoring plan to allow you to clearly assess the success of their strategy.

One of the benefits of working with SEO Twaino is that we periodically send detailed analytics reports to all of our clients with access to reliable data analytics tools.

Thus, you can follow in real time the improvements that we manage to bring to your website.

Guaranteed results in advance

In SEO, it is impossible to guarantee that a website will obtain an accurate ranking on search engine pages for a specific number of keywords. The thing is, rankings can fluctuate for many reasons, and an SEO agency that offers guaranteed rankings is simply lying to its clients.

At Twaino, we will never guarantee you a specific ranking or a specific number of backlinks to earn in advance.

However, we are convinced to help you have significant progress on your SERP ranking and the number of visitors who consult your website.

A cheap price

SEO requires a number of tools and provisions that are worth a cost. This is why SEO agencies that offer too low rates may not be able to provide the same quality of service as those that charge more.

In addition, cheap agencies usually use fraudulent methods to try to improve the rankings of the sites they manage. This can lead to serious penalties from Google ranging from a simple loss of ranking to a total de-indexing of the site concerned. It is therefore important to be wary of SEO agencies that offer prices that are too low.

Automatic creation of backlinks

An SEO agency should never offer you automatic backlink building, as this is a strategy that could get you in trouble with Google.

Backlinks are an important part of SEO, but they need to be created manually and carefully to be effective. Automatically building backlinks can result in poor quality links that can hurt your website’s rankings.

At Twaino, our backlinks campaign strategy is based on ethical techniques recommended by search engines in order to offer you a better backlinks profile.

Extensive website redesign work

Some SEO agencies engage in far-reaching changes to websites under the guise of improving their SEO. These changes are generally unnecessary and could affect the user experience. 

Instant results

Quality SEO takes time to bear fruit. Instant results in SEO are often achieved through black hat classified fraudulent techniques such as keyword stuffing or automatic backlink building.

One of the advantages of working with Twaino is to benefit from ethical optimization techniques, recommended by Google for sustainable SEO over time, free of penalties.

SEO specialists

An SEO expert is responsible for improving the visibility and ranking of a website in search engine results pages. It does this by optimizing existing content, site architecture, and on-page elements such as titles, meta tags, and anchors. Also, it can conduct off-page optimization activities like getting quality backlinks and social media visibility.

The web developer

A web developer is responsible for creating and maintaining websites. He works with the design team to make sure the site looks good and functions properly. He also works with the team of SEOs to ensure that the site is properly optimized.

The web editors

The web editor is responsible for creating, editing and optimizing content for the web. He works with clients and team members to develop engaging, keyword-rich content that will help improve a website’s search engine rankings.

Perform SEO yourself or hire an SEO agency

If you decide to do the SEO of your website yourself, you will need to learn SEO. This process can take a long time, but it will give you better control over your site’s search engine rankings. Also, it can be cheaper to do your own SEO than to hire an SEO agency.

However, if you are unfamiliar with SEO, you may not be able to get the same results as an SEO agency. Additionally, standalone SEO can be difficult and frustrating, especially if you don’t get the results you expect.

Hiring an SEO agency can be a more expensive option, but it can also be more effective. An SEO agency will have experience and knowledge in optimizing websites for search engines, which can lead to better results.

It should also be added that an agency can be useful for you to create other online marketing efforts, such as promotion on social media, creation of SEO-optimized content…

A freelance SEO consultant or an SEO agency

There are pros and cons to hiring a freelance SEO consultant rather than an SEO agency. Let’s take a look at some of the key considerations:

• The cost : Hiring a freelance SEO consultant can be more profitable than hiring an SEO agency, especially if your needs are relatively simple. However, agencies generally have more resources and experience, which can lead to better long-term results.
• L’expertise : An independent SEO consultant may be more knowledgeable than an agency on certain aspects of SEO, but agencies generally have more experience.
• Flexibility : A freelance SEO consultant can be more flexible than an agency, which can be important if your needs change frequently.
• L’assistance : Agencies generally provide more support than independent consultants, including access to account managers and team members with specialized expertise.

Clearly, the best decision depends on your needs and your means. If you are looking for a profitable option with good results, an independent SEO consultant may be the best choice.

If you are looking for full support with a better chance of success, an SEO agency is probably the best bet.

Build an in-house SEO team or hire an SEO agency

When deciding whether to build an in-house SEO team or hire an SEO agency, there are a few factors to consider.

Your team’s experience : First, consider your team’s SEO experience. If your team doesn’t have a lot of experience, it may be more cost-effective to hire an SEO agency.

The time to invest in SEO: Second, consider the time you have to invest in SEO. If you don’t have a lot of time to devote to it, it may be more profitable to hire an SEO agency.Your SEO needs : Third, consider your business needs in terms of SEO. If you often need SEO services, having your own in-house team is probably a good choice, otherwise hiring an SEO agency is more profitable.

A 100% SEO approach

Twaino is a 100% SEO agency, that is to say that we ONLY use natural optimization techniques to increase the visibility and organic traffic of websites. We have chosen such an approach because SEO is what we know how to do best and it is the best strategy, statistically proven to obtain a sustainable ranking on search engines. We don’t use.

White hat SEO optimization practices

At Twaino, we pride ourselves on the “white hat” SEO techniques we use to help our clients achieve sustainable rankings without incurring penalties from Google. Our approach is holistic and takes into account all aspects of your website and online presence. We believe this is the only way to achieve lasting search engine rankings and traffic.

Online SEO training

We also offer online SEO training that can help you take charge of optimizing your website. Our courses are complete and easy to follow, and are suitable for all levels.

Flexible rates adapted to all needs

At Twaino, we believe that everyone is entitled to a quality SEO service, whether you are an independent professional, a large firm or an SME. For this, we have developed a daily pricing system adapted to all needs. For each project, we plan a number of days in advance and can be adjusted if necessary. Thus the customer can easily project himself before committing.

Twaino is also a visionecological for a more responsible environment

A simple email that you send is equivalent to a rate of carbon dumped in nature from servers. In addition to working for our customers, we also do our best to plant trees and offset the carbon footprint of our activities.