🚀 How to choose the best SEO agency in Orléans ?

Going digital is the most effective marketing trend for modern businesses. And one of the best practices for that is to partner witha natural referencing agencywhich could guarantee the growth of your business. In this guide, we’ll cover the essentials to consider in finding the perfect one for your business needs.

If you want to talk to an SEO consultant about your project, please let me know.👨‍💻

If a business wants to succeed online and gain visibility, search engine optimization (SEO) is essential. It is a set of strategies aimed at improving the positioning of a website in search engines, which will result in an increase in organic (non-paying) traffic.

Who says increase in organic traffic, says more leads and therefore more sales.

An organic SEO agency, when chosen well, can improve your business’ online visibility, increasing traffic to your website and ultimately your leads and sales.

An SEO agency effectively uses online marketing strategies to achieve excellent ROI for clients.

Aware of consumer search data and search engine trends, it creates routes for customers to find your website, virtually bringing customers to your store.

Do you know that 90% of searchers have not yet decided on a specific brand when searching for a particular product on the Internet?

As modern and informed consumers, we research online the products we plan to buy, looking for the best option.

And the benefits of SEO start on this part.

SEO experts make it easier for consumers to find your website when searching for products on the web. This gives your business the ability to interact with more customers more often 24/7.

If you’re looking to make a smart marketing investment, partnering with an SEO agency is the way to go. Not only is it affordable, but the effects are long-lasting and it opens up a whole new avenue for your online market.

Content creation

Blog posts, landing pages, product descriptions for online stores, and even YouTube videos for a branded channel should be properly optimized to improve positioning.

On-page SEO

This includes the technical aspects of a website, such as titles and descriptions or page structure. It also covers different functional aspects, such as ensuring good website speed and avoiding duplicate URLs.

SEO off-page

It is above all a question of improving the notoriety of a website by creating quality incoming links.

User experience

It’s always important to remember that while you want to comply with Google’s regulations, the actual users of your website are people, not robots. Therefore, SEO and UX should always go hand in hand.

References and testimonials from past clients

Any SEO agency worth hiring should be able to provide you with their client testimonials. If they can’t market their own work, why should you trust them to market your business?

Of course, testimonials will always be presented in a positive light, but they can provide useful information about the type, size and industry of clients the agency is serving.comfortable serving.

Another way to evaluate a potential search agency is to look at reviews found on Google my Business, Bing, Yelp, and other third-party sites. Unlike testimonials written by the company itself, reviews are left voluntarily by previous customers, and they can be both positive and negative.

There’s no better way to check an agency’s performance than to look at reviews coming directly from past clients.

Experience

When looking for a search agency, it’s also important to consider whether they have expertise in your industry. An SEO agency that already knows your type of work allows you to start the partnership with the same vocabulary.

Indeed, there are agencies that only focus on SEO for e-commerce or SEO for financial institutions.

An agency that works in a particular niche industry already has the know-how and expertise to deliver the similar results you need.

These agencies can quickly establish an online strategy, as they have worked with similar clients, and they can make your site rank competitively by combining the best SEO and UX tactics.

Full service

Search engine optimization contains both technical aspects and content marketing strategies. A competent SEO agency should cover all of these areas in order to provide a comprehensive plan to their clients.

Clarity

SEO agencies use ranking techniques to improve the ranking of their client’s website.

While some of these methods can be complex, a good agency will take the time to explain to their clients what they do and why it’s important in easy-to-understand language.

Smooth communication

The agency should always keep their client informed of what they are doing, send them periodic reports, and be available to resolve issues as they arise.

Personalization

Every customer’s situation and needs are unique, which is why cut-and-paste solutions don’t work. There strategy and budget should always be personalized for you.

👩‍🎓 SEO Manager 

Considered an important role in SEO, the SEO Manager is responsible for leading the company’s SEO efforts.

He oversees SEO research and keyword identification to help the digital marketing team run effective campaigns, optimize the company’s website, social media pages and other content posted online.

They may oversee SEO staff, copywriters, designers, social media assistants, or other content development roles to ensure all content is aligned with SEO strategy and goals.

👩‍💼 SEO specialist

The SEO specialist profile is quite multidisciplinary, since he must carry out results analysis tasks, technical implementations in programming, market studies, content creation and optimization, as well as others related to user experience and actions to improve conversion on the web.

All its tasks are carried out with a common goal, namely: obtaining the substantial benefits of SEO positioning.

The different tasks carried out can be classified as follows: prior to the realization of the project, daily and monthly.

👨‍🏫 SEO Consultant

SEO consultants provide expert advice to help businesses improve their SEO efforts and develop strategies.

They analyze web content as well as current SEO performance, identify opportunities and provide recommendations for next steps.

This helps steer businesses in the right direction with their website, digital marketing, and copywriting strategies.

SEO consultants can work for a consulting firm, an SEO agency or for themselves!

SEO Writer

A copywriter is someone who writes content for a client or business, often under specific instructions. For example, he can create website articles that meetSEO guidelines requested ortheir own understanding of which practices work best.

High-quality content is important in retaining readers on a page, which is an important factor in most modern search algorithms and artificial intelligence.

SEO Account Manager

An SEO account manager is a professional who serves as the point of contact between clients and SEOs at an SEO agency.

He typically meets with a client to discuss their current optimization needs and efforts, then passes the information on to SEOs to work on an improved optimization effort for the client.

SEO Account Managers can manage multiple accounts or one larger account.

SEO Strategist

SEO strategists are responsible for developing a company’s overall SEO strategy. They need to understand the overall marketing strategy and business goals and tailor the SEO strategy to hit the key goals as well as the target audience.

SEO strategists must be skilled in research to find the right keywords for each project and must keep up to date with search trends and algorithm changes.

Marketing Analyst

Data analysis is the key to understanding how your customers behave and react via search engines. The marketing analyst helps companies reach the right audience at the right time using carefully designed marketing analysis tools to achieve this goal.

Web programmer

Although many SEOs may have knowledge of programming because it is very useful for their work, they are not the main programmers. This task is that of a programmer for two main reasons:

• The programmer is an expert in his field, and he will do a better job for us than someone who is an SEO specialist but also knows how to program.
• The second reason is that it would be foolish to hire an SEO specialist and have them work on something that is not really their specialty.

👨 A Freelance SEO Consultant

One of the advantages of working with a freelance SEO consultant is their adaptation to any project and their generally lower cost.

If you have an immediate need that does not require daily observation of your SEO campaigns, you can opt for this profile.

👨‍💻 Recruit within your company

If you are looking for a long-term solution that will provide you with regular SEO support, this is the perfect option for you. An in-house SEO specialist will help you put your plans into action and get results every day.However, it is not easy to find the perfect profile.

At the house of Twaino, we believe that in-depth research is essential to understanding our clients’ goals

It is essential to ask the client questions about their SEO needs before starting work because these questionswill determine the whole campaign. We start by giving them a complete questionnaire to fill out.

We we focus on the most important SEO parameters

By evaluating SEO metrics, we can identify existing weaknesses and take appropriate action to improve your site’s search engine rankings.

To do this, we perform the following analyses:

• Traffic analysis : Because we want the best for our website, we analyze traffic to see where it comes from and how.
• Analyse des backlinks : This study analyzes the origins and effects of backlinks on the authority of a website.
•  Content analysis : Content analysis helps us identify issues such as duplication or lack of depth, and update older articles accordingly.

Competitor gap analysis: Determine the performance of your competitors’ SEO strategies in order to increase your own traffic and visibility.

Our SEO strategy is targeted and will help your website reach page 1 of search engines

Once we have completed the necessary SEO research and analysis, our agency develops creative SEO strategies that will help our clients grow over the long term.

A well-established advanced SEO strategy is the key to obtaining quality leads, ready to be converted over the long term.

After identifying your target audience, it becomes much easier to find the keywords they type into search engines. This allows us to develop a more effective strategy.

To make sure you reach your target market, we segment the audience based on characteristics such as age, gender, income, location, etc.

Thorough market research and analysis is essential to the success of any website, which is why our SEO strategies always start with this process. By understanding your target market and the keywords they search for, we can ensure that your website has increased online visibility, which will result in greater growth and higher rankings in the SERPs.

We perform SEO optimizations to increase organic traffic

After developing a growth strategy for our client’s online presence, our SEO team begins the optimization process.

The agency professionalsTwaino in Orléans work on all types of SEO optimizations such as: on-page SEO, off-page SEO, local SEO, link building, online review management and creation, reputation management, etc

To ensure that our strategies are effective, our SEO agency regularly measures progress through relevant metrics. If we find that we are going in the wrong direction or that a change is needed, appropriate action will be taken.

We do full SEO data tracking

Tracking is essential to a solid SEO strategy, something our Orleans agency recognizes. So, we provide our clients with regular updates regarding the progress of their project and what remains to be done. This lets us know whether or not we are heading in the right direction.

The metrics we track are:

• Organic traffic: How many people found your business by searching online.
• Ranking of keywords and SERP positions: their ranking and performance in the SERPs.
• Engagements : The number of interactions a user has had with your business.
• Goals : The objectives that have been achieved and what remains to be done.

Conversion rate : This is the percentage of users who performed a desired action.

We provide SEO reports to help our clients assess their online progress

It is essential for any SEO agency to provide reports on their progress, as this allows them to check if their methods are working.

In order to be as transparent as possible, we create comprehensive SEO reports which detail all the optimizations we made and all the technical issues we were able to fix.

This overview outlines the SEO process we performed for the client.

In short, our SEO agency produces a monthly performance report (MPR) that is understandable and clear. This report includes the following metrics:

• Google SERP ranking;
• Keyword strategy;
• Complete information on traffic sources;
• Date of execution;
• Customer objectives achieved;
• Etc.

We work with full transparency

In today’s business world, it can be difficult to find an SEO agency you can trust. There are a lot of agencies that make big promises and don’t keep them.

Here atTwaino, we understand how frustrating it can be. That’s why we are committed to being different.

We promise to always be honest with you, transparent in our methods, and to deliver results you can see for yourself. So if you’re tired of dealing with deceptive SEO agencies, give us a try! We guarantee you won’t be disappointed.

We are focused on training

Our goal is to inform the general public about SEO through our blog. Here you will find in-depth explanations and tutorials on all aspects of SEO, as well as answers to frequently asked questions.

Our customers always come first. That’s why we offer them exclusive access to an extensive knowledge base containing SEO best practices and implementation tips, as well as a clear view of our campaign strategy.

We believe that an educated customer is the best partner, and as part of our commitment to you, we must invest in your education.

Take advantage of our know-how to hit the right target in Orléans

Quality over quantity – this should be the mantra of any business. You may have millions of visitors, but if none of them result in conversions, what good are they?

It is better to have fewer visitors who actually use your products or services and become loyal customers.

Unlike traditional marketing which seeks to reach everyone, SEO is a more specific way of marketing your products or services, targeting only the audience that might be interested in them.

As a local SEO agency in Orleans, Twaino experts can apply different filters on Orleans population to reach exactly your target audience.

These filters include:

-Age groups;

-The hobbies ;

-Passions ;

-Professions ;

-Social classes ;

-Etc.

By carrying out these sortings, we will be able to identify more precisely the profile of the users most likely to buy your services in Orléans. This is how an effective SEO strategy adapted to this type of user will be offered to grab the attention of the right audience and drive conversions.

🩺Benefit from a free audit with our SEO agency in Orléans

To grow your business in Orleans, you need to study your competition and find a way to make yourself unique. Once you’ve found success in a niche market, it’s important that you continue to work diligently to maintain your progress and increase the number of customers who support you.

By choosing our referencing service, you allow your company to increase its influence on the Orleans market.

Through the collection of certain information, our SEO consultants can develop an action plan for the strategies that they believe will allow you to not only catch up with the competition, but also to exceed them.

Exaggerated promises

No agency can guarantee Google’s top spot in a short period of time. So if they make any of these promises, your alarm bells should ring.

Questionable policies (especially link building)

Many agencies use black hat SEO (unethical or prohibited positioning techniques), but in the long run, it always ends up backfiring on you. In particular, be very careful with agencies that promise to generate free inbound links.

The prices are very low

Doing quality SEO takes time, knowledge and resources. This means that those cheap prices end up being expensive if they don’t deliver results.

Undemonstrable results

A good SEO agency should always be transparent with the work they do for you. Otherwise, run away!