SEO for Hotels and Vacation Rentals
Fill your rooms without relying on Booking. SEO attracts travelers directly to your website, commission-free.
Twaino: your SEO agency for hotels and vacation rentals
Every booking made through Booking.com or Expedia costs you 15 to 25% in commission. SEO allows you to recapture those bookings directly and maximize your margin.
The hotel industry is under pressure from OTAs (Booking, Expedia, HotelsCombined) which capture up to 70% of reservations by charging enormous commissions. A hotel with a solid SEO strategy can reduce this dependency by 50% and recover its margin.
Your customers type “hotel + city”, “bed and breakfast + region”, “vacation rental weekend”, “cheap hotel + city”, “romantic hotel + destination”. These queries generate billions of searches every year. Being visible means capturing those direct bookings without commission.
At Twaino, we deploy SEO strategies dedicated to the hospitality industry: local SEO, targeting by customer type (business, leisure, family), conversion optimization, and a strategy to reduce dependency on OTAs.
Why SEO is essential for your hotel or vacation rental
The hospitality industry is one where every euro of OTA commission avoided goes directly back into your margin. SEO is the most profitable lever for taking back control of your bookings.
Reduce dependency on OTAs
Booking.com charges up to 25% commission on every reservation.
A hotel that converts 40% of its bookings directly saves tens of thousands of euros per year. SEO is the most profitable investment to achieve this goal.
Local SEO is vital
85% of travelers search by destination.
“Hotel + city”, “where to sleep + region”: these queries generate the bulk of traffic. Optimizing your Google Business Profile and your local SEO is essential.
Target by customer type
Business, leisure, family, romantic, group: each audience has its own keywords.
Dedicated pages by customer type allow you to capture more qualified traffic and present an offer tailored to each segment.
Photos and reviews drive sales
Hotels with more than 50 photos and a rating of 4.3+ receive 2x more bookings.
Professional photos, videos, 360° tours, managed reviews: all these elements are taken into account by Google and by travelers.
An immediate ROI
One direct booking = 20% more margin vs. Booking.com.
Every direct booking saved represents several tens of euros in avoided commission. Hotel SEO is arguably the most profitable marketing investment in the industry.
How much are you paying Booking.com every year?
Receive a free SEO audit and discover how to capture more direct bookings.
Get my free auditNo commitment · Response within 48h
Our SEO services for your hotel or vacation rental
SEO for a hotel requires an approach that combines local SEO, direct conversion, and reputation management. Here are Twaino’s services.
Local SEO & Google Business Profile
Complete optimization of your listing, photos, hours, posts, Q&A.
Customer type targeting
Dedicated pages: business, leisure, family, couple, group, seminar.
SEO-optimized visuals
SEO structuring of your photos: alt text, captions, file names, schema.org Hotel.
Direct booking conversion
Clear CTAs, optimized booking form, Channel Manager integration for direct booking.
Multi-platform management
NAP consistency, review management on Google, TripAdvisor, Booking, Trivago.
Tourism content
Articles about your destination, activities, events, best spots. Content that attracts travelers in the research phase.
Our 4-step approach
At Twaino, we don’t offer generic services. We take the time to understand your specialties, your target clientele, and your catchment area to build a tailor-made strategy.
Audit
Comprehensive analysis of your website and local competition
Strategy
Personalized action plan with priority keywords
Optimization
Technical deployment, content and link building
Monitoring
Monthly reports and ongoing adjustments
“Booking.com has become a necessary evil, but it’s not mandatory. A well-ranked hotel can recover 30 to 50% of its bookings directly. Every direct booking means 20% more margin going back to you, not to Booking.com.”
Discover our other sectors
Ready to take back control of your bookings?
Contact our team for a free SEO audit and discover how to reduce your dependency on OTAs.
Request a free auditNo commitment · Response within 48h · +150 businesses supported
