Twaino SEO Agency — Your organic growth, our expertise
Twaino is a natural search engine optimization agency based in Paris. We help businesses improve their visibility on Google through 100% White Hat strategies.
Twaino | SEO Agency
Alexandre Marotel — Founder & SEO ConsultantTwaino is an SEO agency located in Paris, with branches in several other cities across France. Since its founding, we have been committed to helping businesses of all kinds and sizes improve their visibility on the Web.
Our primary objective is to help business owners achieve higher traffic on their website and a better conversion rate, in order to maximize their return on investment and increase their revenue.
But before presenting the services we offer, we invite you to discover all the reasons to choose Twaino.
Why choose Twaino agency’s services?
Here are some aspects that set the Twaino agency apart from other SEO agencies on the market:
White Hat SEO strategies in compliance with Google’s guidelines
In SEO, a large number of fraudulent strategies, known as Black Hat, are used in an attempt to manipulate search engine algorithms.
Some SEO agencies do not hesitate to resort to these Black Hat strategies to try to fulfill overly optimistic promises. This can include, for example, the “guarantee” of acquiring an impressive number of backlinks in a very short time.
Sometimes, the client’s website may indeed show an apparent improvement in its Google ranking. But very quickly, the search engine’s algorithms end up identifying these fraudulent strategies.
The affected site is then hit with a penalty that can go as far as its de-indexing from Google until the strategies are removed.
At Twaino, we are aware of the serious repercussions that the use of these ill-advised methods can have. This is why our agency has committed to using only ethical techniques, recommended by search engines.
This is our way of ensuring our clients quality, long-lasting traffic, within a reasonable timeframe. SEO is a discipline that requires time and consistent effort before achieving concrete results.
Furthermore, we stay continuously informed about SEO news. This allows us to always be up to date with the updates Google makes to its algorithms, as well as the latest trends in SEO strategies.
Combining SEO performance and digital ecology
It is true that our primary goal is to help our clients’ businesses generate more traffic and increase their revenue.
We are convinced that it is entirely possible to combine SEO performance and digital ecology, for a healthier environment.
This is why the Twaino agency operates with a non-polluting logistics approach, in order to contribute to environmental protection. You have probably heard that every email sent is equivalent to a certain amount of CO2 released into nature from polluting servers.
Preserving nature is everyone’s responsibility, which is why we recommend eco-friendly servers to our clients. These are servers that use renewable energy and offset their carbon footprint through tree planting.
By entrusting us with the SEO of your website, you ensure that you benefit from excellent SEO performance while also contributing to the fight against climate change.
Detailed periodic reports for transparent collaboration
When we start an SEO campaign with you, we believe it is important to share the recorded data with you in real time.
This is why, periodically, you receive very detailed reports, accompanied where appropriate by one-on-one sessions to review deliverables and provide further clarification on any remaining points of uncertainty.
Since this is your project, we also remain open to your suggestions and, together, we find common ground to incorporate them into future strategies.
A methodology that delivers results
One of the aspects that sets us apart from other agencies is our ability to deliver projects we receive within the allotted timeframe, regardless of their complexity.
Whether it involves SEO services, illustration creation, or web copywriting, we know how to organize our teams to meet the agreed delivery date.
The best value for money
Benefiting from quality SEO services is great. But getting the same quality of work at an affordable price is even better.
As web entrepreneurs, we understand that one of your priorities is to achieve the best possible return on investment.
To that end, we guarantee services with the best value for money you will find on the market.
Each service we offer is billed based on the client’s needs. Tell us what you need and, together, we will find a compromise for a win-win collaboration.
SEO: more than a specialty, a passion
Twaino is a purely SEO agency, led by seasoned specialists who are passionate about natural search engine optimization.
Although paid search strategies are everywhere on the Web, we have decided to use SEO exclusively to help our clients improve their visibility, despite all the difficulty and attention that this requires.
Unlike 360-degree agencies that do a bit of everything, at Twaino, we prefer to focus all our resources on what we do best: SEO.
And this choice is not trivial. Inbound marketing alone generates 54% more leads compared to traditional marketing, despite being the most affordable solution.
In digital marketing, it is proven that an advertising campaign can cost more than an SEO campaign.
It is no surprise that the overwhelming majority of marketing experts (nearly 90%) champion SEO and recognize it as a fruitful strategy.
This is why having chosen SEO as a specialty goes far beyond simple matters of preference: it is unquestionably the best solution for quality, long-lasting SEO.
At Twaino, we will not ask you to allocate an additional budget to purchase advertising space before helping you win the first pages of search engines.
Our strength lies in working on your website, from the technical issues undermining its performance to the creation of new content fully optimized for search engines.
We are convinced that a company should not depend on fleeting advertisements to be visible online, but rather learn to develop its strengths. And we help it spread its wings.
With a team of SEO-passionate experts, the Twaino agency puts quality services at your disposal to help your company achieve its goals and make a name for itself in your field on the Web.
SEO performance
Since its founding, the Twaino agency has always adopted a transparent approach regarding the results achieved.
We operate on the principle that, when selling SEO services, it is perfectly normal to show the figures achieved on our own website — a bit like a cobbler who wears good shoes.
Periodically, we share videos with our users presenting the figures showing our agency’s growth.
In the video below, you will discover how the Twaino agency went from 0 to 19,000 active visitors per month, without resorting to advertising or any other form of paid marketing strategy.
With this impressive growth recorded in a sector as competitive as SEO in Paris, we are even more convinced that natural SEO remains a discipline where effort always ends up being rewarded.
So regardless of your industry and your region, you can be confident that the Twaino agency has the skills and resources needed to help you improve your company’s digital growth.
Our services
Our primary goal as an SEO agency is to offer a high-end natural search engine optimization service, masterfully led by qualified specialists to support clients in the realization of their projects.
And to achieve this goal, we adopt a rigorous and methodical approach, in order to remain effective in the execution of all our services.
SEO is a vast and complex discipline, which is why, at Twaino, we have implemented a well-structured intervention process. It consists of an SEO campaign that takes place in 3 stages, to better cover our clients’ needs:
SEO Audit
Comprehensive diagnosis of your site: technical, on-page, off-page and local. We identify obstacles and opportunities.
Learn more →Keyword research
Identification of strategic terms for your business, competitive analysis and targeting plan.
Learn more →Web Copywriting
SEO-optimized content: blog articles, product pages, web pages, written by experts.
Learn more →SEO Campaign
For every SEO campaign carried out by Twaino, we always take these 3 steps into account:
SEO Audit
For all our clients, we systematically begin SEO campaigns with an SEO audit. It is through the audit that our SEO gardeners can identify the strengths and exploitable opportunities of your site.
Optimization of existing content
This optimization stage is based on the data collected during the audit. We propose a short- and long-term action plan based on the audit results.
Creation and promotion of new content
After optimization comes content creation and backlink acquisition, to sustain the performance gained and reach your goals.
Detailed SEO Audit
To perform a comprehensive analysis and cover all aspects of your site, the SEO audit is approached from several angles:
Why an SEO audit is essential
For all our clients, we systematically begin SEO campaigns with an SEO audit. Why? Simply because it is through the audit that our SEO gardeners can identify the strengths and exploitable opportunities of your site, in order to improve its growth.
The audit results also allow us to identify the weaknesses and threats that are undermining your site’s performance.
Starting an SEO campaign without first conducting an SEO audit would be counterproductive and would not get very far — like driving on a highway with the handbrake on.
Moreover, although two companies may operate in the same industry, that is not enough to claim they are similar. Each company has its own resources, difficulties and challenges.
And it is precisely through the audit that our SEO experts can learn about your reality and your personal challenges, in order to better help you overcome them.
The SEO audit therefore truly serves as a comprehensive diagnosis of your site. The purpose of this diagnosis is to gain a precise understanding of existing problems, as well as the aspects that deserve to be optimized to maintain and improve your current growth.
Optimization of existing content
This optimization stage is based on the data we have been able to collect during the SEO audit of your site. Here, the goal is to propose a short- and long-term action plan based on the audit results.
This action plan brings together a set of SEO strategies meticulously selected and tailored to the issues identified on your site.
Optimization also takes into account the implementation of the various chosen SEO techniques to effectively improve your site’s current capabilities.
In executing these optimization techniques, priority will be given to resolving the technical issues identified on the site.
The idea is to quickly cut the problem at its root, to prevent it from further damaging your site’s SEO. Once the site’s “health” is restored, our SEO experts can then turn their attention to On-Page optimization.
Here, the goal is to improve existing content that is already attracting traffic, so that it attracts even more. To do this, it is essentially a matter of studying the relevance of your keywords and how they are used across your pages.
You probably already realize the full importance that keywords hold for your brand’s visibility on the Web.
These are the terms or phrases that your customers type into Google to search for your services.
It is therefore important to methodically target the right keywords so as not to waste your resources unnecessarily and miss your target audience.
To do this, many tasks come into play. But it is essentially a matter of inserting these keywords in strategic locations within your content, in page URLs, and of course not forgetting the title tags and meta descriptions.
This is a way of indicating to search engines the subject matter of your content, so that it is properly ranked in results, exactly at the moment users conduct a search on that topic.
When summarized this way, the task may seem simple, but it is actually quite delicate.
When trying to optimize content, it is easy to fall into keyword stuffing, a practice forbidden by Google that can demote the ranking of the affected page.
This is why, at Twaino, we take optimization particularly to heart, while making sure to use the best practices recommended by search engines.
Content creation and promotion
After the optimization stage comes the creation of content and the acquisition of backlinks. The goal pursued during this stage is to sustain the new performance gained on your site and progressively reach your company’s objectives.
This is also a particularly delicate stage since the slightest mistake can be fatal and ruin the optimization efforts made up to that point. This is why every piece of delivered content is written by strictly following White Hat copywriting techniques.
Once the writing is complete, the content is submitted to optimization techniques to facilitate its indexing by search engines.
Some people may wonder why it is necessary to create new content if the second stage already addresses the site’s problems and optimizes existing content.
In fact, it is important to understand that to rank a website, Google absolutely needs content to display on its results pages. One cannot therefore claim to do SEO without content creation.
Moreover, more than 4 million articles are published daily on the Web. Although not all of this content comes from your industry, you still need to publish regularly to stay in the race.
This is an immutable rule in SEO: the more quality content you publish, the more you maximize your chances of ranking well on Google.
It is for all these reasons that we integrate the creation of quality content into our SEO campaigns, to put all the odds in your favor in the quest for better visibility.
Although at Twaino, an SEO campaign always takes place in 3 stages, the list of proposed strategies can differ from one client to another.
But generally speaking, here is a selection of the SEO services we offer our clients within our agency:
Technical SEO audit
As the name suggests, during the technical SEO audit, all technical aspects of your site are tested to assess the quality of the user experience you provide.
To do this, our SEO specialists focus on several technical factors of your site such as:
- broken links;
- HTML markup issues;
- information architecture;
- server response codes;
- lifting of Google manual actions;
- the sitemap and its submission to Google Search Console;
- page load time;
- duplicate content verification;
- canonicalization;
- bounce rate;
- total number of indexed and non-indexed pages on the site;
- responsive design;
- etc.
But that is not all — our SEO experts also examine crawling robot activity on your site to determine whether your content is easily crawled or presents indexing issues.
To do this, they scrutinize a number of server files:
- the .htaccess file;
- the robots.txt file;
- the sitemap;
- etc.
All these files are audited and correctly configured if they contain syntax errors. And even if a file is missing, our SEO experts take care of creating it by strictly following search engine guidelines.
On-Page SEO Audit
During the On-Page SEO audit, we examine the rankings you already hold on Google and the quality of the content that has been published to achieve those positions.
The On-Page analysis is quite influential in the overall audit process because it helps identify problems that come directly from the pages themselves and prevent them from achieving good rankings on the SERPs.
Imagine your frustration if one of your important pages, built with great effort, does not appear in Google search results.
Indeed, there are many websites with perfectly designed pages that still struggle to rank well on Google.
Through the On-Page audit, our SEO experts can identify these difficulties by taking into account a number of factors such as:
- URL structure;
- content updates;
- keyword density;
- content quality;
- user experience;
- keyword cannibalization;
- usability and navigation style;
- page structure;
- duplicate content;
- the content of title tags, Hn tags and meta descriptions, among others;
- etc.
The audit results for these On-Page factors can confirm the presence or absence of potential ranking difficulties related to the composition of the pages themselves.
Off-Page SEO Audit
In addition to the On-Page analysis, the Twaino agency also conducts an Off-Page audit that this time focuses on all external factors that can influence the SEO of your pages.
Although many details come into play when it comes to Off-Page audits, particular emphasis is placed on your backlink profile.
Backlinks may not be directly visible on your pages, but they nonetheless represent a decisive factor in Google’s ranking criteria.
In the SEO industry, it is widely known that the more quality backlinks a website receives, the more its authority on the Web increases.
As a result, it is favored by search engines when it comes to delivering results from a reliable source.
And what about you — is your backlink acquisition strategy productive enough? How many backlinks does it generate? And what is the quality of the backlinks obtained?
Twaino’s work during the Off-Page audit is to provide precise answers to these questions, by scrutinizing all the external SEO factors related to your site.
Among them, some are absolutely essential for building a solid domain authority:
- the quality and number of backlinks your site receives;
- the domain authority of your referring sites;
- spammy links and Negative SEO attacks;
- anchor texts and their context of insertion;
- optimization on social networks;
- the domain authority of the client’s site;
- etc.
Using the data collected, we can assess your site’s domain authority and propose an appropriate strategy to help you strengthen that authority.
Local SEO audit
Did you know that the number of times internet users have used expressions such as “near me,” “nearby” or “tonight” has literally exploded, increasing by 900% in recent years?
This is clear proof that local SEO is making great strides. And in your area too, there are probably thousands of internet users searching for the products or services your business offers.
It would be a shame to miss this opportunity to increase your revenue.
If you have no local audit strategy in place, the Twaino agency can help you create one, to bring you closer to your local target audience.
If, on the other hand, you have a local SEO strategy that is struggling to bear fruit, our experts can also audit your site and provide you with a detailed report on what is actually happening.
This audit involves inspecting your weaknesses and strengths as a local business, in order to propose an effective action plan tailored to your on-the-ground challenges.
All of this involves analyzing several factors:
- updating Google My Business, Bing Places and Apple Maps listings;
- product listing optimization;
- geographic consistency in the strategies adopted;
- consumer reviews;
- local competition;
- local keyword research;
- structured data markup;
- local citation configuration (NAP);
- etc.
Once all these factors have been thoroughly examined, we can gain a clearer picture of the effectiveness of the local SEO strategy already in place.
Based on the audit report, our local SEO specialists decide on any additions and modifications to be planned in order to strengthen this effectiveness and increase your visibility on Google in your region.
Need a personalized SEO audit?
Discover your site’s hidden opportunities in 15 minutes.
Keyword research
90% of online consumers begin by searching for a product on a search engine before making a purchase.
So if an internet user wants to have a bouquet of flowers delivered in Paris, they might type “flower delivery paris” into Google, for example.
And Google will indeed present them with a list of flower delivery services in Paris. It is obvious that the agencies at the top of the list will have more chances of being seen by the user and therefore visited, with the possibility of leading to a sale.
And that is precisely where the Twaino agency can be useful to you: identifying your target audience profile, then accurately finding the words and phrases they type into Google to search for a product or service.
But how does all of this work? For keyword research, we also use a methodical approach:
- first search for terms and phrases;
- then analyze and filter these keywords;
- finally use the selected keywords.
The most common mistake at this stage is to rush toward the most searched keywords. Yet a keyword with a high search volume is not always synonymous with profitability for your business.
To help you avoid falling into this kind of trap, our SEO gardeners broaden the keyword analysis using additional filters. This way, we ensure that we only list keywords that are relevant to your business.
This is why, beyond search volume, all the keywords we target are also filtered by other metrics:
- search volume behavior over time;
- cost per click;
- conversion rate;
- difficulty score;
- etc.
The goal of keyword research is to successfully target the terms most quickly accessible to you, in order to achieve the first results in the short term.
Competitor SEO analysis
Analyzing your competitive environment from an SEO perspective is all the more important because it helps discover what is already working in your market. It is very likely that what is effective for a competitor would also be effective for you.
The idea is therefore to spy on the strategies that are performing well for your competitors, in order to replicate them and adapt them to your business.
But who are your competitors on the Web? And what types of content attract the most traffic to them?
Using SEO analysis tools, our experts compile a list of your competitors’ best pages to deduce:
- the most consulted types of content;
- the most effective SEO strategies;
- the tools used;
- etc.
However, the goal is not only to look for effective strategies among your competitors, but also those that have not delivered good results.
But why pay attention to unsuccessful strategies? Well, precisely to avoid making the same mistakes.
Learning from one’s own mistakes is a good thing; learning from others’ mistakes is even smarter.
Ultimately, the SEO analysis of your competitors makes it possible to avoid mistakes already made in the market and to replicate winning strategies.
But beware — it is not a matter of simply copying others’ strategies in the hope of achieving good results.
In your opinion, what would happen if a newly launched company blindly copies the SEO strategies of a giant like Amazon, for example? It would run out of resources to maintain that strategy in the long term, well before the first results become visible, and the company would likely sink.
At Twaino, we identify your most important competitors and determine whether some of their strategies can be effectively adapted to your business, potentially producing something even more competitive.
The goal is to keep an eye on what is happening on the other side of the competition without sacrificing your own company identity.
Backlink creation campaign
The results obtained from the Off-Page audit allow us to evaluate your backlink profile. An effective action plan must then be proposed and executed during a backlink campaign, in order to improve your current profile.
But concretely, what kind of actions do we take during our backlink campaigns?
Before listing the usual interventions, it is important to recall that the goal of a backlink campaign is to generate as many backlinks as possible from authoritative sites.
The fact is that each authoritative site that links back to your pages also transfers some of its authority to you — this is referred to as link juice in SEO jargon.
The real challenge for our experts during the backlink campaign is to attract as much link juice as possible for you, in order to increase your domain authority, while of course prioritizing influential sites.
Because it is proven that a backlink from a high-authority site generates more link juice than multiple backlinks from spammy or low-authority sites.
During a backlink campaign, several actions will be carried out:
- writing guest articles;
- identifying influencers on social networks;
- etc.
Website redesign consultation
It may happen that, for one reason or another, you decide to proceed with a redesign of your website. This is a good thing and we can only encourage you to do so.
However, many clients approach our agency for SEO services after having completed a redesign of their site.
And it is upon examining their site that we notice structural inconsistencies that could have been corrected during the redesign.
This could include, for example, an architecture that is too deep and buries certain pages of the site more than 4 clicks away from the homepage.
Yet in SEO, it is recommended to use flat architectures, to allow visitors to quickly find your content.
For all your website redesign projects, the Twaino agency offers to conduct an assessment in order to identify the elements that need to be reworked during the redesign.
Here is what this assessment involves:
- examining the site structure;
- checking content quality;
- identifying redirects;
- etc.
And it is after this inspection that our SEO consultants can truly make their recommendations. They provide you with a list of recommendations to improve user experience, your backlink profile… In short, to improve your site’s ranking.
Web Copywriting
During an SEO optimization campaign, the vast majority of strategies employed are applied to content, particularly written content.
Thus, to offer our clients the most comprehensive SEO service possible, we also offer web copywriting services within our agency, because these two areas are intrinsically linked.
And to meet the widest range of needs, we have broken down our copywriting services into several offerings:
Web content writing
The Twaino agency has an in-house team of professional writers, capable of meeting all your web page content writing needs.
Perhaps you lack the time or staff to write content for a new page. Or perhaps you have a redesign project that you would like to entrust to a competent copywriting agency.
In either case, our writers know how to find the right words to carry out your project and help you reach your audience.
All we need is for your project to be clearly presented. This includes the way you want the message to be conveyed to your audience.
Accustomed to writing quality content for clients throughout France, our writers know how to adopt the appropriate tone and style to capture your readers’ attention and generate the desired engagement.
Once the content is delivered, you can appreciate all our expertise and, of course, provide any suggestions.
Corrections are then made to take these suggestions into account, to the extent possible, always with the goal of satisfying both you and your visitors.
Blog article writing
Articles are at the heart of a large proportion of SEO methods. You need to regularly publish quality content to improve your visibility.
Google and all other search engines are constantly looking for quality articles that bring real added value to internet users, in order to provide relevant and useful search results.
At Twaino, we know how to create this kind of article, which pleases both Google and users. But to maximize your presence on the SERPs, it is important to focus on consistency.
It is more beneficial for you to publish articles on a regular basis, in order to be ranked for multiple keywords in your niche.
This way, internet users become accustomed to seeing your content in the top results for multiple queries. Progressively, your brand becomes a reference in your niche and a reliable source for information, products or services.
Twaino’s writers can help you establish an editorial calendar, with a schedule of articles to be delivered covering all the important keywords for your business.
You can also enrich this calendar by proposing topic suggestions that you find relevant for your company. Since our team of writers is versatile, they know how to conduct the necessary research to develop these topics in the best possible way.
Product page writing
If you own an e-commerce site, there is no need to remind you of the full importance of a product page on your sales. A product page must be subtly and effectively written.
The days when you could get by with pretty photos and hope to sell a product are well and truly over. Today, competition has flooded the sector and internet users demand more than simple photos to make an online purchase.
This is why, in addition to beautiful images, you must also provide a description that is enticing enough and comprehensive enough to truly hook the consumer.
But this is easier said than done. Indeed, product page copy must be more precise and impactful than other types of content, since customers typically take only a few seconds to read it.
Every word must be carefully chosen and the slightest misstep can lead the customer to leave your site and visit a competitor’s instead.
At Twaino, we are well aware that writing product pages requires genuine expertise, which is why we take care to learn about all the characteristics of your marketed products.
These characteristics are then analyzed to highlight the benefits the user can derive from using your product. Presenting these advantages forms a solid sales argument that invariably makes an impression on visitors.
Once the product page is carefully written, our SEO experts apply the necessary optimization techniques to boost the page’s visibility in search results.
Statistically, a product page optimized for search engines has 7 times more chances of leading to a sale.
To optimize our clients’ product pages, our SEO gardeners take care of:
- optimizing the product image;
- strategically inserting the product’s keywords into the title tags, meta descriptions and Hn tags;
- creating compelling calls to action;
- proposing effective sales techniques such as cross-selling or up-selling;
- etc.
Because you deserve the best possible product page, our SEO consultants also conduct a competitive analysis of your market, in order to draw inspiration from similar product pages.
The idea is to glean product page strategies that work, in order to offer something even more compelling.
Internal linking is also part of our expertise. We can link your product pages together to make navigation more dynamic and lead visitors to discover more products.
Visual content creation
To provide you with the most comprehensive SEO service possible, the Twaino agency also offers visual content creation services, produced by talents who are passionate about graphic design.
And to meet all of our clients’ needs, here are the services you will find with us:
Custom infographic creation
Detailed infographics featuring your company’s branding, to attract backlinks and increase your authority.
Today, SEO and UX are concepts that complement each other to improve a company’s visibility on the Web.
As an SEO agency, we have therefore decided to complement our SEO services with visual design, in order to make our clients’ content creation process more effective.
Why would an SEO agency be interested in creating illustrations? Simply because visual content does not only serve to brighten up a text.
Certain infographics, in particular, represent a genuine opportunity to attract backlinks and increase a site’s authority. They are in fact the type of content most easily shared on the Web.
To integrate the use of infographics into your content marketing strategy, the Twaino agency puts experienced graphic designers at your disposal who produce detailed infographics featuring your company’s branding.
Thus, for every shared infographic, your company’s image is also shared, progressively increasing your brand awareness on the Web.
Creation of compelling slide decks
Impactful visual presentations for your conferences, webinars and business meetings.
Even with a strong speech, it is often difficult to captivate an audience without any visual presentation.
This is why it is more effective to present slides, in order to illustrate your point and help the audience better absorb the message.
Whether for a commercial or informative presentation, our expert graphic designers create compelling slides to liven up a presentation and make it more impactful.
The Twaino agency helps you bring your speeches to life and attract the audience’s attention more easily, regardless of the type of presentation:
- sales;
- company presentation;
- conference;
- webinar;
- online presentation.
Depending on the occasion, our graphic designers know how to find the color harmony that brings out your brand’s personality while respecting your graphic charter, in order to make your presentation a success.
Illustration creation for your eBooks
Attractive covers and internal visuals for eBooks that convert and strengthen your credibility.
Creating an eBook is not limited to writing the work. Certain illustration errors can undermine all your writing efforts and prevent you from achieving your goals.
To avoid reaching that point, our graphic designers create attractive covers to make your eBooks presentable and give a boost to your sales strategy.
And even without a sales focus, an eBook — free or not — must be pleasant to look at, to encourage the consumer to download it or add it to their cart.
In addition to its cover, an eBook must also contain infographics that facilitate reading and encourage the user to continue.
Indeed, as much as technology makes our lives easier, reading a book on paper is often still more enjoyable than on a screen. This is why we help you put all the odds in favor of your eBooks.
Thus, we recommend adding images to your eBook, so as not to bore the internet user, which could lead them to abandon their reading.
And a user who abandons reading your eBook does not get the chance to benefit from all your sales arguments, including the calls to action that are essential for conversion.
At Twaino, our graphic design specialists help you by creating illustrations for your eBooks, to make reading them more enjoyable and fluid.
Thanks to quality visuals, your eBooks gain in professionalism, from cover to last page.
With an experienced team of SEO specialists and writers, we can take charge of the entire development of your eBooks, from conception to optimization for search engines.
Image gallery creation
A custom image gallery to set you apart from the competition and strengthen your visual identity.
Not everyone approaches reading the same way. Some people need illustrations to accompany it. Moreover, understanding a message is most of the time easier from an image than from text.
The ideal would therefore be a combination of text and images, allowing all types of users to find what they need when reading your content.
To lead by example, the Twaino agency has its own image gallery that we use to add color to our blog articles.
And the positive feedback on this subject seems to confirm that our readers appreciate it.
You have no doubt noticed that our illustration style is distinctive and our graphic charter consistent. This is, among other things, what distinguishes our illustrations from those of the competition and immediately identifies our agency.
We can therefore help you create your own gallery, in order to set yourself apart from your competitors and strengthen your brand awareness in your industry. This also improves the user experience of your site.
Creation and promotion
Go after tomorrow’s traffic…
Targeting high-potential topics
Before embarking on content creation, it is important to take a strategic approach. Indeed, the goal here is to provide an effort that will have the maximum impact in terms of visibility.
Consequently, the SEO consultant begins by identifying the topics and subjects with the best traffic potential. This list is then presented to the client, who can prioritize the most relevant points for their development.
Finally, based on all this information, we can combine both business directions and SEO opportunities.
Creating quality content
Creating quality content allows you to differentiate yourself from the competition.
The mission of Google and other search engines is to present users with the most relevant and useful results. This is why the best content is what ranks highest in the SERPs.
Our team of experts supports you in creating quality content.
They take all the time needed to get to know your business, in order to create blog articles, landing pages, video scripts… All quality content that showcases your credibility and convinces your prospects.
Creating quality backlinks or netlinking
For your content to be effective and outrank others in the SERPs, it needs backlinks.
The best link-building strategy combines effective internal linking with obtaining links from other authoritative websites.
Backlinks or “inbound links”
When authoritative websites link to yours, it tells search engines that your pages are relevant in your sector, which helps increase your visibility.
Using tools like Ahrefs, we refine your backlink profile by taking your competitors’ profiles into account.
Our SEO agency implements the most appropriate strategies to enable you to obtain quality backlinks. In this way, users and search engines see you as an authoritative website.
Twaino, the personal SEO agency
Since its founding, Twaino has established itself as an SEO agency that is genuinely invested in the success of each of its clients.
Our personalized approach, combined with our technical expertise and our passion for natural SEO, allows us to offer tailored solutions that generate concrete and lasting results.
Whether you are a startup looking to make a name for yourself, an SME wishing to strengthen your online presence, or a large company wanting to dominate your market on Google, the Twaino agency has the skills and resources to support you.
We do not settle for vague promises. We are committed to providing you with detailed reports, transparent communication and measurable results at every stage of our collaboration.
At Twaino, every client is unique and deserves an SEO strategy that reflects their goals, their industry and their growth ambitions.
Frequently asked questions about our SEO agency
Find answers to the most common questions about our natural SEO services.
An SEO agency is a company specializing in natural search engine optimization. Its role is to improve the visibility of your website on search engines like Google, using optimization techniques that comply with search engine guidelines. At Twaino, we focus exclusively on SEO to deliver cutting-edge expertise.
SEO is a complex discipline that is constantly evolving. An SEO agency has the tools, expertise and experience needed to implement effective strategies. Moreover, SEO requires a considerable time investment that most companies cannot afford to handle in-house. Calling on Twaino allows you to benefit from specialist expertise while focusing on your core business.
SEO (Search Engine Optimization) involves optimizing your site to appear naturally in search results, without paying for each click. SEA (Search Engine Advertising) is based on purchasing advertisements (Google Ads). SEO delivers lasting results and a better long-term ROI, while SEA generates immediate but temporary traffic. At Twaino, we specialize in SEO because we believe in sustainable results.
No, although our headquarters are in Paris, we support businesses throughout France and internationally. SEO is by nature a form of work that can be done remotely. We use video conferencing and collaboration tools to ensure quality monitoring, regardless of your geographical location.
We work with businesses of all sizes and from all sectors: startups, SMEs, mid-sized companies and large enterprises. Whether you are in e-commerce, B2B services, real estate, healthcare, legal or any other field, our methodology adapts to your sector and your specific objectives.
Our rates are tailored to the specific needs of each client. Every project is unique and the cost depends on the complexity of your site, the competition in your sector and the goals targeted. We offer a free 15-minute initial audit to assess your needs and provide a personalized estimate.
SEO is a medium- to long-term investment. In general, the first significant results appear between 3 and 6 months after the start of the campaign. Some quick wins can be observed within the first few weeks, particularly after resolving technical issues. However, for lasting and substantial results, 6 to 12 months of continuous work should be expected.
Yes, we offer a first 15-minute exchange that is completely free and without obligation. During this meeting, we quickly analyze your situation, identify initial opportunities and propose a roadmap tailored to your goals and budget.
We offer both options. Some clients prefer continuous monthly support for a long-term SEO strategy, while others opt for one-off services such as a technical audit or a content campaign. We adapt to your needs and your budget.
We work with businesses of all sizes. What matters to us is that your investment is profitable. During our first exchange, we assess together whether SEO is the right strategy for your situation and adapt our recommendations to your available budget.
White Hat SEO refers to all SEO practices that comply with Google’s guidelines. Unlike Black Hat, which uses fraudulent techniques (mass link buying, cloaking, duplicate content), we only use ethical and approved methods. This guarantees lasting results without any risk of Google penalties.
Every SEO campaign takes place in 3 stages: 1) A comprehensive SEO audit (technical, on-page, off-page, local) to identify issues and opportunities. 2) Optimization of existing content (technical fixes, content restructuring, keyword optimization). 3) Creation and promotion of new content (optimized writing, quality backlink acquisition). Throughout the process, you receive detailed reports.
We use a suite of professional tools for every aspect of SEO: Ahrefs and Semrush for backlink analysis and keyword research, Google Search Console and Google Analytics for performance tracking, Screaming Frog for technical audits, and many more. These tools allow us to make decisions based on concrete data.
Our keyword research process is methodical. We do not rely solely on search volume. Each keyword is analyzed according to several criteria: relevance to your business, search volume, trend over time, cost per click (indicator of commercial value), difficulty score and potential conversion rate. The goal is to target the most quickly accessible and most profitable terms for your business.
Yes, we have a team of professional writers specializing in SEO copywriting. We offer writing services for web pages, blog articles, e-commerce product pages, and much more. Each piece of content is optimized for search engines while remaining engaging for your readers.
No reputable agency can guarantee the top position on Google. Google’s algorithms take more than 200 ranking factors into account and are constantly evolving. What we guarantee is a proven methodology, transparent work and measurable results. Our track record shows average increases of +400% in organic traffic for our clients.
We measure results through several KPIs: organic traffic growth, positions on target keywords, number of indexed pages, domain authority, organic conversion rate, and backlink acquisition. You receive detailed periodic reports with video call debriefing sessions to analyze the data together.
We apply the same strategies on our own site that we recommend to our clients. Twaino.com went from 0 to over 19,000 active visitors per month, without any paid advertising. In a sector as competitive as SEO in Paris, this growth demonstrates the effectiveness of our White Hat methodology.
Unlike advertising campaigns that stop immediately when you stop paying, SEO results persist over time. Technical optimizations remain in place, content continues to generate traffic and acquired backlinks retain their value. However, without ongoing maintenance, rankings may gradually decline in the face of competition that continues to invest.
Yes, SEO works for virtually all industries, provided your target audience uses search engines. Whether you are in B2B, B2C, e-commerce, local services or SaaS, there are SEO opportunities to exploit. During our initial audit, we assess the SEO potential specific to your market.
Ready to boost your visibility on Google?
- Free personalized SEO audit
- 100% White Hat strategies
- Detailed and transparent reports
- Measurable and lasting results
- Tailored support
15 minutes — free — no commitment
Our results speak for themselves
Discover the performance achieved by our clients through Twaino SEO campaigns.
Twaino.com
+400%Organic traffic
MadCityZen
+250%Traffic in 8 months
EOLE Paris
+180%Organic leads
PM Yearning
+320%SEO visibility