Structured Data & Social | WPSSO Core – WordPress (Plugin)

Short description : Structured Data & Social

WPSSO is a WordPress plugin to easily manage title tags, meta description and structured data on Google and social networks.

Long Description : Structured Data & Social

Description WPSSO Core

One of the most common difficulties for SEOs today is to promote their content on social networks and search engines.  The fact is that they must now ensure that their content is formatted correctly by respecting the different settings specific to each social network, without forgetting the markup parameters of Schema for Google.  WPSSO is a WordPress plugin that offers great features to help you easily manage title and meta description tags and structured data. 

What is WPSSO Core? 

WPSSO Core is an SEO plugin that allows you to access metadata and schema markup for SEO purposes on Google, but also on networking platforms such as Facebook, Twitter, Pinterest and more. To cover all this, the plugin offers several features including: 
  • The ability to generate meta tags and structured data markup from new or old site content 
  • Schema markup that supports multiple types of structured data  
  • Provide interesting information about search engines, social media platforms and email applications 
  • Compatibility with other WordPress plugins 
  • Supports WordPress multisite
  • Possibility to customize default values
  • ​​Quality assurance included
Upon activation of WPSSO on your site, the extension accesses your web pages and is able to instantly generate schema markup from the titles and descriptions of your pages as well as from the information provided on your product sheets.  WPSSO is also capable of generating rich snippets for recipes and reviews with several other schema markup types available in the premium version of the plugin.  The plugin also checks image dimensions, duplicate or missing meta tags and more for quality assurance.

WPSSO Core: How to install the plugin? 

WPSSO is available in Standard and Premium editions.  To use it, you can start with the Standard version. To do this: 
  • Go to the administration section of your WordPress site
  • Click on the Plugins » Add new options 
  • Then enter the search bar “WPSSO Core” then launch the search by clicking on the “Search for plugins” button 
  • In the results of your search, click on the “Install now” button placed next to the logo of the plugin 
  • Once the installation is complete, click on the button “Activate the plugin” to make it functional on your WordPress site
  • You will then have a “Configuration guide” section in the new “SSO” menu. This section will help you to make the first configurations of the plugin. 

WPSSO Core: The different possible configurations 

WPSSO comes with clear and easy to understand documentation to help users discover in detail the features offered as well as instructions on the best way to use them.  It is therefore recommended to take a look at the official documentation of the plugin before starting.  But, here is a (non-exhaustive) list of the different configurations to be made with WPPSO: 

Meta tags for social media platforms 

The WPSSO plugin is compatible with a wide range of social networks, including Facebook, Twitter and Pinterest with 3 categories of settings: 

The Essential Settings

As the title suggests, these are the basic settings you need to establish for your website. Thanks to these basic parameters, you have the possibility of defining or modifying the title, the description and the theme of your content as well as some parameters for sharing on social networks.  The base screen supports meta tags from Facebook, Google, Pinterest, and Twitter. You’ll also find other settings for your business pages to help Google better understand your content and display it well in search results. 

General and advanced

settings These advanced settings allow you to refine the layout of your content on social networks by adding more details.  However, if you are not comfortable with the tag settings, it would be prudent not to make any changes to this section.  With the general and advanced settings of WPSSO, you can for example define metadata for open graph tags as well as other elements such as hidden images for Pinterest or your Google Business listing. You also have the features to control the appearance of your social media posts. For example, you can complete specific elements for each post or choose the type of display on social networks.  Clearly, depending on the parameters you define in this section, additional tags can be added to your pages to enhance their appearance on social networks.  Under the “Settings” option, you have 3 new settings panels, namely:
  • SSO Image Size 
  • SSO Contact Fields 
  • SSO Website Pages 
These settings panels generally improve the compatibility of your website on social networks. 

Edit Posting Options

After configuring the plugin correctly, a preview of the social media post will appear on your editing screen.  You can then observe how your post will appear in social media feeds and make changes if necessary.   Source: WPSSO  Once you have identified an element that you believe needs improvement, simply go to the “Personalization” tab to modify and update it.  These WPSSO settings also offer you the possibility to integrate third-party services such as URL shorteners for example. This can be useful when your social media share URLs are too long and unfriendly. Thanks to WPSSO, you can shorten them to shorter URLs before sharing the content. 

SEO plugin integration

Generally, the majority of SEO plugins offer few integrations for social networks.  WPSSO has an integration system that allows it not to conflict with other plugins that you have installed on your site.  It is compatible with most SEO plugins, including Yoast SEO, All in One SEO, CoAuthor Plus, The SEO Framework… and will not add duplicate meta tags to your pages if they have already generated them.  WPSSO is also compatible with other handy plugins such as Easy Digital Downloads, BuddyPress, Gravity Forms, MarketPress and Polylang and more.  This collaborative ability of WPSSO allows it to generate only missing meta tags on your pages. 

WPSSO Core: All features available

Supports 500+ structured data types for schema markup including: 
  • Facebook / Open Graph 
  • Google Knowledge Graph
  • Google Merchant Center Feed XML 
  • Rich Snippets Google 
  • Images and Videos
  • Mobile Web Browsers
  • oEmbed for LinkedIn , Discord, and Drupal
  • Rich Pins Pinterest
  • Twitter Cards 
  • Schema JSON-LD Markup
  • Slack 
  • WhatsApp and other messaging apps
  • WordPress REST APIs
  • WordPress XML
sitemaps Image sizes optimized for social media and search engines:
  • Google Merchant Feed XML
  • Open Graph (Facebook and oEmbed)
  • Pinterest Pins
  • 1:1
  • 4:3
  • Schema (Google Rich Results) 16:9 Schema (Google Rich Results)
  • Schema Thumbnail
  • Twitter Summary Card
  • Twitter Summary Card Large Image
  • Images of video preview
Fixes the following errors on Google Search and Schema Markup Validator:
  • A value for the title field is required.
  • A value for the image field is required.
  • A value for the logo field is required.
  • A value for the editor field is required.
  • The “aggregateRating” field is recommended.
  • The brand field is recommended.
  • The title field is recommended.
  • The image field is recommended.
  • The review field is recommended.
  • No global identifier provided (e.g. MPN ISBN).
  • This is not a known valid target type for the itemReviewed property.
Consider settings and data from your installed SEO plugins including: 
  • All in One SEO Pack
  • Co-Authors Plus
  • Easy Digital Downloads
  • Elementor Website Builder
  • Gravity Forms + GravityView
  • Perfect WooCommerce Brands
  • Polylang
  • Product GTIN (EAN, UPC, ISBN) for WooCommerce
  • Rate my Post
  • SEOPress
  • Simple Job Board
  • The Events Calendar
  • The SEO Framework
  • WooCommerce
  • WooCommerce Brands
  • WooCommerce Currency Switcher
  • WooCommerce UPC, EAN, and ISBN
  • WooCommerce Show Single Variations
  • WP Job Manager
  • WP Meta SEO
  • WP-PostRatings
  • WP Product Review
  • WP Recipe Maker
  • WPML
  • YITH WooCommerce Brands Add -on
  • Yoast SEO
  • Yotpo Social Reviews for WooCommerce
Imports metadata from posts, terms and user plugins such as:
  • All in One SEO Pack Metadata
  • Rank Math SEO Metadata
  • The SEO Framework Metadata
  • Yoast SEO Metadata
  • Yoast SEO Block Attributes

WPSSO Core: Pricing 

WPSSO is a free plugin with premium licenses available starting at $69.00.  See the WPSSO Core Premium for more details.

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Company : Structured Data & Social

WPSSO Core is developed by Surnia Ulula Ltd. This is a company that operates in the field of IT services and advice. The said company specializes in WordPress and PHP. She has also developed a plugin for social optimization and WordPress search. Concretely, it is a more or less complete structured data plugin that can be integrated into WordPress. Thus, this optimization plugin can support you in your different marketing strategies than content marketing. It is quite a feature-rich tool that guarantees you that social media will show your stuff in the best way. It is therefore aimed at all marketing and SEO agencies, SEOs and digital marketing professionals.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.

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