Alexandre Marotel
Founder of the SEO agency Twaino, I firmly believe that expertise must be demonstrated through facts rather than words.
Quick introduction
My name is Alexandre Marotel and I am the founder of the SEO agency Twaino.
“Far from grand speeches and fine theories”, I firmly believe that expertise must be demonstrated through facts rather than words. That is why, since launching my SEO agency Twaino, I have decided to be as transparent and authentic as possible about the results I achieve for my own agency Twaino.
Beyond my expertise as an organic search consultant and Google specialist, I consider myself a “web craftsman”.
Concrete and verifiable SEO results
Since launching Twaino, I have been sharing the figures of my agency’s growth with full transparency.
Traffic growth
Increase in Twaino’s organic traffic.
Keywords on page 1
Rankings on strategic queries.
Client satisfaction
Our clients recommend Twaino.
Twaino | SEO Agency
Through my agency, I have had the opportunity to work on several projects. On my blog and YouTube channel, I freely share my SEO tips to help as many people as possible.
My SEO blog
With around a hundred articles to my name on the Twaino website, I enjoy sharing my web knowledge — predominantly SEO — for free.
Indeed, I believe we are increasingly moving towards a “knowledge economy” in which the sharing of knowledge enables value creation for society as a whole. It is in this spirit that I regularly publish free SEO articles on my agency Twaino’s blog. In addition to showcasing my expertise in the field, this knowledge sharing helps as many people as possible achieve results on their website.
To that end, I produce precise and detailed articles, which I write, illustrate and film myself.
On my blog, I cover the following topics:
- SEO: Comprehensive and accessible articles aimed at spreading knowledge of organic search.
- SEO definitions: Find definitions of SEO terms listed in alphabetical order.
- Marketing: I share techniques and approaches that I have, for the most part, tested on my own agency.
- Business creation: When launching Twaino, I went through several steps that I felt were worth sharing.
- Website creation: When building the Twaino website, I took the time to write an article describing step by step how to create a website on your own with a very small budget.
My YouTube channel
Twaino’s YouTube channel on SEO
Still in the spirit of sharing, I have also made around a hundred videos available on YouTube to present the SEO topics I cover.
My LinkedIn presence
- LinkedIn page: Alexandre MAROTEL
- LinkedIn page: Twaino
- LinkedIn group: SEO France
As part of my activity with my SEO Agency Twaino, I increasingly use LinkedIn as a playground to share with my audience:
- My experiences
- My results, good or bad
- My thoughts and feelings
With an authentic and transparent approach, I use the professional platform to meet and connect with professionals from all sectors.
It is therefore a great lever for me to talk about my agency Twaino while also doing some “personal branding”.
My books on SEO
I am the author of several books on SEO, and I offer a collection called Learn SEO on the TWAINO store.
- Book #1: SEO for beginners
- Book #2: Keyword research
My speaking engagements
Conferences
I have had the opportunity to speak at several events and conferences.
SEO Camp — SEO, branding and digital ecology
Les Impériales 2020 in Casablanca: My feedback
Webinar EDHEC & Station F: SEO fundamentals
Press & Media
I have had the opportunity to contribute to features in the following media outlets:
- JDN
- SemRush
- Webmarketing & Com
- Livementor
- Etc…
Podcasts
I have had the opportunity to take part in several podcasts in which I presented my entrepreneurial journey as well as my SEO strategies.
How to succeed with your web referencing: La voix du Side Hustle
SOLYBOX: Conversation with Alexandre MAROTEL
Networking event organisation
In order to bring people together, I occasionally organise free networking evenings to gather people from my network.
- NETWORKING MEETUP #2 ON 7 OCTOBER 2021 AT LA FELICITÀ
- Networking Meetup #1 on 27 February at La Felicità
My services
SEO Campaign
I help businesses improve their visibility and traffic online. To achieve this, I launch an SEO campaign aimed at delivering the best results in terms of organic traffic:
Audit
Technical audit & issue resolution
Optimisation
Improving existing content
Content strategy
Focusing on tomorrow’s traffic
Clients we have supported
In order to best serve my clients, I implement SEO campaigns that are both methodical and structured to maximise SEO results.
SEO tools
In order to achieve SEO results and build a relationship of trust with clients, I believe it is essential to harness the power of SEO tools to make the wisest decisions with full knowledge of the facts.
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Book my free callMy story, my values & my qualifications
I would love to tell you that my journey was meticulously planned and that everything went exactly as I had envisioned. Sadly, that would be quite untrue. 🙂
I grew up in Burgundy in a single-parent family from a working-class neighbourhood.
As a child, studying never felt like something obvious or natural to me — far from it.
Yet through books, hard work and perseverance, I gradually earned qualifications that took me from preparatory classes all the way to business school.
An academic success I only partially take credit for. Throughout my life I have been fortunate to be surrounded by exceptional women who supported, educated and inspired me.
A business school graduate, I had the opportunity to work in the past for several international groups such as Danone, IBM, Alstom, General Electric, and to spend more than 3 years abroad on assignments (Canada / USA / Brazil).
Since returning to France, I made the decision to venture into entrepreneurship.
Starting from scratch with an almost non-existent budget, I faced the challenges of starting a business. In order to carry my projects through, I built up my skills in digital marketing and more specifically in SEO. After building several websites and achieving results through organic search, I decided to found my own SEO agency Twaino.
Well, a CV and all that is very nice, but you might rightly say to me: “Alexandre, your introduction is all well and good, but who are you really?”, “What is really going on under the hood?”.
And I would quite agree with that, because the last thing I want is to hide behind: pompous academic titles, overly elitist job titles, prestigious company names.
So, in all simplicity, here is what I can say about myself.
My business philosophy
Everything that is not given is lost.
The first time I heard this phrase, I was living in Tennessee and devotedly listening to Michel Onfray’s lectures (Université populaire de Caen).
It hit me like a bolt of lightning. A quintessence of thought that truly resonated with me.
A standard I felt it was right and healthy to hold myself to.
Rest assured, I am far from perfect.
I simply find that this phrase deserves to be defended and embodied as often as possible.
My core values
It is never easy to identify the real values that truly drive us. Yet I took on the challenge, and here is what emerged:
The one real question: why the cap?
My red cap often gets people talking, so I prefer to address it here. My red cap is a reference to the fictional character Forrest Gump, whom I am particularly fond of.
I am also greatly inspired by another literary character: Cyrano de Bergerac.
And what do you do when you’re not working?
I enjoy activities that are a little “intellectual”:
- Travel
- Arts
- Culture
- Philosophy
- Music
- Politics
Degrees — plenty of them!
In France, qualifications are “reassuring”! As it happens, I have plenty of them for those who are interested. And since I have sat through a great many studies and exams, rather than letting them gather dust in an old drawer, I thought they might provide some reassurance. Of course, I draw absolutely no correlation between the ability to pass an exam and professional competence.
When I was younger, as I had a keen interest in economics, I attended ENS Cachan preparatory classes.
I then obtained a Master’s degree from SKEMA Business School. During my studies, I had the opportunity to spend a semester in China, and I rounded off my academic career with internships at the Danone headquarters and at IBM.
Certifications
I hold the QASEO certification and Google Analytics certifications.
Languages
Yes, I have a very strong French accent, but Shakespeare’s language is no problem for me (written and spoken).
Contact
Alexandre MAROTEL
SEO Consultant – Twaino
15 rue George Sand, 75016 Paris
Email: [email protected]
Phone: 0786063948
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