What is a rich results tester?
The rich results are these special displays that Google offers in its search results pages: review stars, expandable FAQ, product price, breadcrumb, recipe with cooking time… They all rely on Schema.org structured data embedded in a page’s HTML code.
The Twaino rich results tester analyzes any URL and verifies in seconds whether it’s eligible for these premium formats in Google — without Search Console connection, without Google account, without installation. Free, unlimited and accessible to everyone.
Level: 🟢 Accessible to everyone · Price: 💸 100% free · Usage: 🌐 Online, no installation
How to use the rich results tester
Paste the full address of the page you want to analyze in the provided field.
The tool retrieves the page’s source code and inspects all Schema.org tags present.
The tool lists each type of structured data found: FAQ, review, product, breadcrumb, article, recipe, event…
If required properties are missing or incorrectly filled, the tool identifies them precisely to help you correct them.
How does structured data analysis work?
Schema.org structured data can be implemented in three ways on a web page: as JSON-LD (<script> tag in the <head>), as Microdata (attributes directly in HTML) or as RDFa. The tool detects all three formats and analyzes them by the same criteria.
For each Schema.org type detected, the tool verifies:
- The presence of required properties demanded by Google (e.g.
nameandratingValuefor a review,questionandacceptedAnswerfor an FAQ). - The consistency of entered values (date formats, data types, allowed numeric ranges).
- The actual eligibility for the corresponding rich result, according to Google’s public guidelines.
- Warnings about recommended but missing properties, which would improve the richness of the result.
💡 Our advice
A page can be technically valid on the Schema.org side and yet fail to display a rich result in Google. Technical eligibility is a necessary but not sufficient condition: Google ultimately decides on display based on its own quality and relevance criteria. Focus first on eliminating critical errors.
Why are rich results important for SEO?
+20%
average improvement in click-through rate observed on pages with rich results
Rich results take up more space in SERPs, catch the eye and deliver additional information before even clicking. They directly impact organic click-through rate (CTR), one of the fastest levers to activate in SEO. Here’s an overview of the formats and their impact:
| ✅ Schema.org Type | 🎯 Benefit in SERPs |
|---|---|
| FAQ (FAQPage) | Expandable questions directly in Google |
| Review (Review / AggregateRating) | Stars visible in the snippet |
| Product (Product) | Price, availability and rating displayed |
| Recipe (Recipe) | Time, calories, rating in the result |
| Event (Event) | Date, location and status in SERPs |
Structured data is part of a comprehensive on-page SEO approach. To go further, discover our on-page SEO audit tool which covers all technical signals on a page, or explore the complete suite of free Twaino SEO tools.
Which types of pages to test as a priority?
Not all pages are affected in the same way. Here are the types of content to audit first with the tester:
- E-commerce product pages: verify that
Product,AggregateRatingandOfferare correctly filled in to get stars and price in Google Shopping. - Blog articles and guides: the
ArticleorBlogPostingtype can activate rich formats in Google Discover and Google News. - FAQ or Q&A pages: the
FAQPageschema is one of the easiest to implement and most visible in results. - Recipe pages: the
Recipetype offers one of the most complete rich displays in the entire Google ecosystem. - Event pages: the
Eventschema allows you to display dates and locations directly in SERPs, ideal for cultural or non-profit sites.
To complement your SERP analysis, the Open Graph checker lets you check in parallel how your pages appear on social media.
✅ Key takeaway
Twaino’s rich results tester identifies in seconds the Schema.org structured data present on a page, verifies its compliance with Google’s requirements and flags errors to correct. An essential tool for activating rich formats and boosting your organic CTR.
Frequently asked questions
Is the rich results tester free?
Yes, the tool is completely free and available without registration or usage limits. Simply enter a URL to instantly get an analysis of the structured data present on the page. Twaino offers it as part of its free-access SEO tools suite.
What’s the difference with Google’s official test tool?
Google’s rich results test tool is accurate but requires accessing it through the Search Console interface or a dedicated URL. Twaino’s tester offers a quick alternative, without a Google account required, directly integrated into your SEO workflow. It allows you to test pages in bulk more easily and maintain a comprehensive overview in your audit routine.
My site has valid structured data but Google doesn’t display rich results. Why?
Technical validity is a necessary but not sufficient condition. Google applies its own editorial quality criteria before displaying a rich result: domain age, content quality, consistency between structured data and visible page content. Error-free implementation maximizes your chances, but doesn’t guarantee systematic display.
What types of structured data are detected by the tool?
The tool detects the main Schema.org types used for Google rich results: FAQPage, Review and AggregateRating, Product, BreadcrumbList, Article and BlogPosting, Recipe, and Event. It analyzes the three possible implementation formats: JSON-LD, Microdata and RDFa.
Do structured data have a direct impact on Google rankings?
Google confirms that structured data is not a direct ranking factor. However, they allow you to get rich results that significantly improve click-through rate (CTR). A higher CTR generates more qualified traffic, which can indirectly strengthen the engagement signals taken into account by the algorithm.