Google Keyword Planner | Google
Short description : Google Keyword Planner
Long Description : Google Keyword Planner
Description Google Keyword PlannerWhile you had to guess the relevant keywords for individual pages on your site yourself or when it comes to setting up a marketing campaign, Google Keyword Planner has become an indisputable solution. This is a powerful tool you can use to identify new keyword ideas and blog content topics, and improve your search engine rankings. For Backlinko, the keyword research tool helped them increase organic traffic to their website to 360,408 visits per month. This means that using Google Keyword Planner the right way can lead to huge potential conversions. To use it the right way, I invite you to read this short description until the end.
What is Google Keyword Planner ?Keywordresearch is a core SEO task of identifying popular words or phrases that are relevant to your business or industry to determine what to rank for. Many businesses start by compiling a list of keywords relevant to their business to gauge which ones may work best for their campaigns and individual site pages. Keyword research helps you better understand the demand for that specific term and how difficult it would be to compete. Understanding the competition will help you better adjust your strategy and optimization efforts to rank better in the SERP. Indeed, the Keyword Planner tool is designed to help marketers discover important keywords and find data for certain keywords such as search volumes, competition, and ad pricing. If you already use Google Ads or are considering starting to incorporate search ads into your marketing strategy, Google’s Keyword Planner is a great tool to get you started. Here are some features of this tool:
Search and find relevant keywordsWhile Google does its best to allow you to configure and manage a Google Ads campaign, you can simply access its advertising platform to start your search for key words. Google’s Keyword Research Tool will two options:
- Discover new keywords;
- Get search volume and forecasts.
- Discover new keywords
- Average Monthly Searches: This shows a range of the number of searches the term receives each month with the aim of letting you know the related keywords that are generating the more traffic;
- Competition: This describes how difficult it is to get ad placement, usually described as low, medium, or high. You can also use it as a base metric to see competition on the organic keyword;
- Top of Page Bid (Low Range): This metric indicates the lowest price advertisers would pay for a top of page bid;
- Top of Page Bid (High Range): And this indicates the highest price advertisers would pay for a Top of Page Bid.
- Get search volumes and forecasts
Filtering and sorting resultsWhen searching for keywords, you have the option of applying filters to find the most relevant terms. Since the filter will be done directly on the keyword search result page in the tool, the keyword search options are valid. Indeed, at the top of the page, you will notice four targeting options namely:
- Language ;
- Search Networks
- And Date Range.
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