Reporting SEO | SEO Report Card

Description UpCity SEO Report Card

What is UpCity’s SEO Report Card ?

What are the advantages and disadvantages of SEO Report Card?

• It is a great choice for beginners: The tool makes SEO easier for its users. According to, their data webpage, the tool not only provides you with a toolkit, but each feature is followed by how-to guides and tips. For example, when you are creating a marketing campaign, the tool educates you on which process is most appropriate for you. Likewise, the SEO report it presents to you is quite easy to understand even for a beginner. You always have a button to click on to understand how to better adopt a strategy;
• Systematic approach: For each SEO or analytics campaign, the tool implements a systematic and step-by-step approach to make it easier for people to use. The tool presents the whole process to be followed by the user when planning any of all the SEO tasks that the tool offers. In addition, when you complete a task, it is automatically added to a system offered by the tool to allow you to have a good follow-up of what you are doing. Even to use the tool, you have to go through an initial setup phase where you have to fill out a form that asks you for, among other things, your website domain, target country, company name, industry and the target keywords you want to rank for. You also have access to their Keyword Generator Tool to continue the process. It is from your configurations that UpCity can develop a personalized action plan to help you. At this point, the tool guides you through a series of tasks that you need to complete in a specific order to help you improve your website’s visibility on search engines as well as social platforms. This is a very beneficial approach for users in that the tool makes even complex tasks easier for you. This approach allows you to save time especially since you are guided even on the most complex tasks;
• The tool features white label reporting: This is a feature that gives users the ability to customize reports in their own way and according to their brand ethics. Thus, before exporting the report in pdf format, companies can assign their logo and trade name to it. Companies can therefore stand out to their customers;
• It’s a really affordable tool: The tool offers its features at a very affordable subscription price, which makes it more accessible to small and large companies.

• Restriction in the free plan: The free plan offered to small businesses does not allow to export the analysis reports in PDF version. Thus, small businesses cannot take advantage of white label features;
• Lack of advanced competitive analysis features: Being a tool specifically dedicated to SEO analysis, UpCity would be more complete if it offered more advanced analysis features.

What does UpCity SEO Report actually do?

• Analysis of the ranking of your website on Google, Yahoo and Bing according to the keywords you use most often to optimize your pages;
• Information on the number of websites that have links pointing to your site;
• An overview of the quality of integration of your main keyword throughout your site. On-site analysis;
• The loading time and accessibility of a website;
• Indicators of trust or authority of your site;
• Current indexing, that is, the number of pages that have been indexed on your website.