Google SERP Overview | AvidDemand
Short description : Google SERP Overview
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Description Google Serp Preview AvidDemandFormerly known as SmartSearch, AvidDemand is a marketing agency specializing in the development of digital solutions for medium and large B2B companies. Founded in 1999, the company has set itself the mission of supporting B2B companies to improve their visibility and conversion on the web. Among the solutions developed by AvidDemand, we have its SERP preview tool on which we will be particularly interested.
What is AvidDemand Google Serp Preview?Google SERP Preview AvidDemand is a Google SERP simulator. That is to say, it is a tool that allows you to visualize in advance what the titles and meta descriptions of your web pages could look like even before they appear in the results of search (SERP) Google. Since it’s a completely free tool, you can experiment a bit until you’re sure your titles and meta descriptions are the right size and catchy enough to get you clicks.
Who can use Google Serp Preview AvidDemand?Everybody. The AvidDemand SERP Simulator is a user-friendly, very easy-to-learn tool that can be used by anyone. You don’t have to be a professional webmaster or SEO to know how to use Google Serp Preview AvidDemand. Marketer, blogger, e-merchant, business manager, web editor… you will know how to use it perfectly from your first use. The purpose of the tool is to help anyone about to publish a page to test the presentation of title tags and meta descriptions before going online.
Why use Google Serp Preview AvidDemand?Generally, to ensure that page titles and meta descriptions will display correctly in search results, many people rely on the number of characters used. Even if this method worked at one time, today it is not too reliable. Indeed, since May 2018, Google has reviewed its policy for displaying title tags and meta descriptions. Now, the search engine no longer considers the number of characters in your titles and meta descriptions, but rather the width of pixels they occupy. Source: Spotibo And this decision by Google makes sense when you notice that not all characters occupy the same spaces. We agree that the letter “k” or “w” will take up more space than the letter “i”. Reason why Google now sets the limit of title and meta description tags on the SERPs according to the occupied pixel width. As a reminder, 1 pixel (X) = 0.125 character (X). Unless you’re a numbers geek, it’s not easy to know how many pixels your titles and meta descriptions take up as you type on your keyboard. The Google SERP AvidDemand just makes it easier for you by giving you the exact pixel width of your metadata. Moreover, for better efficiency, it would be prudent not to strictly fill in the number of pixels recommended by the tool, otherwise part of your page titles and meta descriptions may be truncated in Google results. Source: Conductor Ideally, it would always be good to leave a small margin. Google might decide to display the publication date, rich snippets, or put certain keywords in bold. This represents a surplus of pixels that can prevent your title or meta description from displaying entirely on the SERPs.
Google Serp Preview AvidDemand: Interface and User GuideBefore showing you how to use the AvidDemand Serp Simulator, it would be useful to make a brief presentation to get you familiar with the interface of the tool.
Understanding the Google Serp Preview AvidDmandinterface The Google SERP Preview AvidDemand interface is essentially divided into 2 parts:
- A first part which is distinguished by a blue box : This part contains the different fields in which you are called upon to enter or paste your titles, meta descriptions and page URLs.
- A second part delimited in red: This is where you can preview in real time, what you enter (or paste) on the first part.
How to use Google Serp Preview AvidDemand?As previously explained, the AvidDemand SERP Simulator is a user-friendly and very easy to use tool:
- To get started, go to the official Google SERP Preview AvidDemand Tool page.
- Once accessed the page, it may be necessary to empty the fields because they are pre-filled with example text.
What you can’t (yet) do with the AvidDemand SERP Simulator Atthe moment, Google SERP Preview AvidDemand only allows previewing the traditional Google results display, i.e. just the title, the ‘URL and meta description. You cannot preview SERP result types as rich snippet or image carousel for example.
Good to know about Google SERP Preview AvidDemandFinally, it is important to remember that the Google SERP Previous AvidDemand tool is programmed to use:
- 600 pixels as the size limit for title tags and 960 pixels;
- And 1280 pixels (about 160 characters) as the size limit for meta description tags.
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