Short description : Google Analytics
Google Analytics gives you the tools you need to better understand your customers. You can then use this business information to take action, such as improving your website, creating custom audience lists, and more.
Long Description : Google Analytics
Description Google Analytics
75% of marketers have increased credibility and trust in their business through digital marketing tactics. This indicates that the benefits of online marketing are huge for businesses. However, 45% of businesses don’t have a well-defined digital marketing strategy. This is probably linked to the unavailability of tools for collecting and processing reliable information. Google Marketing Platform Analytics is a tool that integrates Google’s other campaign management tools and gives you better insight into data for better marketing results. Through this article, we discover this Google tool and how it can help you carry out your marketing campaigns.What is the Analytics Platform?
Analytics is a measurement and attribution tool for advertisers to understand how digital marketing influences user behavior.



Why use Google Analytics?
The Analytics platform offers great features, including:Get the big picture
No matter your industry, programming, healthcare or otherwise, Analytics will help you better understand your customers to provide them with better experiences and to improve your results.Get the Full Picture
Analytics makes it easy to understand how your site and app users are interacting with your content, so you know what’s working and what’s not. With this tool, you will discover how users react to your sites and applications and the role of the various channels by consulting detailed reports and dashboards. To get a more complete picture, it is even possible to connect the systems used to measure customer relationship management, points of sale and other points of contact with your customers.Get insights only Google can provide
You can use Google’s unique machine learning capabilities to find new insights from your data. These can be users who are likely to convert or customers with high revenue potential.Link your insights to results
Analytics is compatible with Google’s advertising and post management products. This way you can use the information provided by Analytics to help you reach the right customers. For this, Analytics may be linked to other Google tools that we discover more below.Make your data work for you
You can perform rapid data analysis and facilitate collaboration with an easy-to-use interface and easy-to-share reports.
Google Marketing Platform tools with which Analytics can be linked
Analytics easily integrates the following tools:
Campaign Manager
Campaign Manager provides data control through its ad serving, targeting, traffic and reporting features. Connected with Analytics, this platform helps advertisers report activity across all media channels, deduplicate conversions, set up audiences, build ad trackers, and host creatives. Because it has full reach across the entire Google Marketing Platform stack and other channels, advertisers can leverage a wide range of data sources to optimize each campaign.Search Ads
Search Ads, formerly known as DoubleClick Search, is a search management feature for campaign management and reporting for Google Ads, Bing Ads… all in one interface. It lets you scale at scale across multiple platforms and with Search Ads’ sophisticated bidding strategies and customizable report settings.Display & Video
Display & Video is a tool that helps advertisers organize display, native, video and audio (including YouTube) campaigns. Additionally, advertisers are able to manage creatives, apply audience data, and purchase high-value inventory directly from PMP and Programmatic Guaranteed.Optimize
If you are interested in conversion rate optimization (CRO), Optimize will allow you to test variations of your sites and applications in order to make the user experience more personalized. Optimize 360 is user-friendly and can be used with other tools, thanks to its native integration with Analytics 360, allowing you to quickly understand where to improve your site and test those changes.Google Surveys
Google Surveys is an efficient and cost-effective way to get valuable data on the mindset of your audience. You can quickly gather essential statistics to make better business decisions, much faster than with traditional market research.Tag Manager
Google Tag Manager is an easy-to-integrate tool for managing tags reliably. Using this tool, you can conveniently add and update your tags to better understand conversions, site analytics and more.Data Studio
Data Studio is a feature that lets you get the most out of data with interactive dashboards and easy-to-view reports.
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Company : Google Analytics
Google is an American company, founded in 1998 by Larry Page and Sergey Brin. It specializes in the provision of technological services and has grown in Silicon Valley in California. Since 2015, Google has been a subsidiary of the Alphabet company with Sundar Pichai as CEO.
The Google company created the Google search engine, which is one of the most widely used in the world. The latter is highly appreciated for its ability to offer many relevant results to the queries of its users. Apart from its search engine, the Google company has many other subsidiaries which are:
- YouTube;
- Speaktoit;
- Kaggle;
- Google Ad Mob;
- looker;
- etc
Contact : Google Analytics
- Google Analytics
- Check the Corporate Website
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