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Google Alerts | Google

Google Alerts | Google

Short description : Google Alerts

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Want to monitor mentions of your brand or those of the competition? Use Google Alerts.

Long Description : Google Alerts

Google Alerts

Companies looking to improve adaptability to their market are constantly on the lookout for new information about their offerings, their industry and the competition. It is in this perspective that Google has developed an alert service that allows you to monitor what is said in relation to an online keyword. Thanks to its efficiency, this service called Google Alerts is used by both individuals and businesses to monitor online trends. Through this description, we discover this service from the web giant and how to configure it. We will then see for what purpose you can use this monitoring tool.

What is Google Alerts?

TheGoogle alerts are a simple function of Googlecompletely free for all users. It lets you set up notifications and monitor the web for different terms and keywords related to your industry, brand, competitors, or other areas of interest. https://www.twaino.com/wp-content/uploads/2021/04/1-Google-Alerts.png After setting up your Google alerts, you will receive email notifications containing hyperlinks to pages that match your alert criteria. It is possible to manage the frequency of receipt of notification e-mails and to adapt or modify the criteria of your Google alerts at any time.

How do Google alerts work?

Google Alerts crawls the web using Google’s search algorithms to discover news articles, blogs, and searches that match the specific keywords you define. It bundles them into email notifications that go straight to your inbox. It’s worth noting that you can create up to 1,000 alerts and you don’t necessarily need a business account or other Google tools to start tracking your terms and keywords.

How to set up Google Alerts

Now that you know what Google Alerts are and how the tool searches the web for links that match your alert criteria, let’s dive into setting up Google Alerts.

Creation of alerts

First, you need to go to google.com/alerts. On the Google Alerts page in your account, enter the term or keyword you want to track in the field at the top of the screen. By clicking on the “Show options” box, you will be able to configure the parameters of each term in order to modify the frequency of the notifications, the languages ​​in which you wish to receive the results. The same goes for the types of sources you want to receive and the number of results you want to appear in each email. After filling in the settings, click “create alert” to start tracking.

Editing alerts

When you decide to change the settings or the term itself of your alerts, you can click on the pencil icon next to the previously created alert to display the options. When you’ve made your changes, be sure to hit the “update” button to save them.

Exclude alerts

There may be terms you want to keep out of your mentions. For example, if you are not interested in tracking certain competitors or unrelated phrases that may be associated with your alert keywords. To exclude alert terms, add a “-” in front of the term.

Delete alerts

Sometimes your alerts don’t provide the information you were looking for or are no longer needed. To delete old alerts, click the “delete” option next to each alert term. You can also unsubscribe from alert emails.

What can you use Google Alerts for?

Google Alerts can be used in different situations:

Watch out for negative reviews

Alerts aren’t just for keeping you informed about industry news and trends. They can also tell you about negative feedback or criticism of your brand or organization. https://www.twaino.com/wp-content/uploads/2019/07/Les-meilleurs-blogs-francophone-pour-publier-vos-articles-invites-Article-800×530.png Indeed, if an article or video is published that presents a problem with your products or services, Google alerts can let you know immediately in your inbox. This way, you can put a plan in place to correct and respond to the situation.

Monitor your competitors

Google Alerts can help you understand when your competitors are engaging in certain activities, like posting guest posts or promoting new campaigns. Rather than checking each competitor’s site one by one, Google Alerts bring the information directly to you.

See what questions are being asked in your industry

There may be times when prospects and potential customers raise questions that no one else in your industry seems to answer. By researching mentions of names and brands, you will uncover the questions your potential customers are asking. By adding these questions to your content marketing strategies, you can gain authority, not only with Google’s algorithm, but also with your customer base. You can position yourself as an industry expert and schedule more content that directly addresses your industry pain points.

Know when your content is indexed

It is possible to configure your Google Alerts with the exact title or URL of your new content and use Google Alerts as an indexing tool. That way, you’ll know when Google has verified your new pages and that they can be found on organic searches.

Improve your keywords

By using Google Alerts to track keywords, you can use the information collected to improve and optimize your research and keyword strategies. Google Alerts let you know how others are using the keywords you’re tracking, see how keywords are changing, find secondary keywords, and find new topics around keywords.

Avoid plagiarism

If your brand produces quality content, unfortunately third parties may steal it and try to pass it off as their own. Google alerts can help reduce the risk of plagiarism as they help you spot key phrases or titles in your content that may be plagiarized by other brands. Google Alerts are a great tool for marketers looking to stay on top of industry trends, authors, and happenings without having to do the hard work of selecting sources themselves.

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Company : Google Alerts

Google is an American company, founded in 1998 by Larry Page and Sergey Brin. It specializes in the provision of technological services and has grown in Silicon Valley in California. Since 2015, Google has been a subsidiary of the Alphabet company with Sundar Pichai as CEO. The Google company created the Google search engine, which is one of the most widely used in the world. The latter is highly appreciated for its ability to offer many relevant results to the queries of its users. Apart from its search engine, the Google company has many other subsidiaries which are:
  • YouTube;
  • Speaktoit;
  • Kaggle;
  • Google Ad Mob;
  • looker;
  • etc
Each of these subsidiaries offers various and varied services. 

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.

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