Tracking | NightWatch
Short description : Tracking
Nightwatch.io is a very advanced online SEO SEO tool with multiple cool features. In addition to allowing you to permanently track your website’s rankings, monitor your backlinks profile, it also offers you advanced segmentation and a simplistic view of data.
Long Description : Tracking
Description Nightwatch.ioTracking keywords in search engine rankings is the best way to know which ones are of great benefit to your website. In this regard, Nightwatch.io offers features to track the performance of the keywords you use. It is a tool known for its precision in terms of data around keywords and its other very advanced services. To learn more about Nightwatch.io, I invite you to continue reading this description.
What is Nightwatch.io ?The tool is best known for its various settings and functions that make life easier for the users. For example, filtering capabilities, attractive charts and visuals to interpret data, Google Analytics and Search Console integration, etc. It’s perfect as an all-in-one SEO performance solution, especially for websites meant for scaling. Nightwatch operates on three main characteristics that make it a compelling and effective tool for any content marketing team:
- Rank tracking;
- Backlink monitoring;
The average positionThe average position is a score attributed by Google which is calculated according to your level of quality and the relevance of your content. Obviously, business owners with higher quality websites or web pages are simply rewarded with a good Google position. Thus, the tool displays the average position of your website so that you have an idea of the performance of your keywords and the quality of your content. If your average position is 1 to 4, it means that your website will regularly appear on the first page of Google. Average position is, otherwise, the sum of all rankings divided by the number of keywords you are tracking. This means that having a good score is often due to tracking the keywords you rank for well.
Search visibilityThe ”search visibility” section includes three different other metrics, namely:
- Indexed pages: This is the exact number of pages that the robot has been able to index, these pages can be presented to users on the SERPs;
- Percentage search visibility: Nightwatch assigns a score of 100% to the #1 position and other rankings a percentage proportional to the average CTR values of the websites. This is a less important metric, but it is meant to give you an overview of your site’s visibility;
- Click Potential: These are estimates of how many clicks you can get with your current position on the SERPs.
Keyword distributionHere, the tool displays the number of keywords ranked in four different categories:
- Top 3;
- Top 10;
- Top 100;
- And no rankings.
Display of keywordsFrom the dashboard, Nightwatch.io provides a summary of all the keywords you have entered for your project. Clicking on the section reveals even more information about those seed keywords. In detail, we can observe 3 views of keywords created by default which are:
- All keywords;
- Decreased keywords;
- And increased keywords.
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NightWatch is an SEO search simulation extension. It promotes better ranking tracking, thus saving SEO professionals more time. Apart from site ranking tracking, NightWatch offers its users many other services such as:
- business ranking tracking;
- a site audit;
- evaluation reports.
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Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.
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