Smart SEO | Shopify App Store (Plugin)

Short description : Smart SEO

Smart SEO Shopify App Store Mise en avant
SEO optimization and JSON-LD in a way Google will love!

Long Description : Smart SEO

Smart SEO Shopify

Search traffic to Shopify is 25% of the total, of which 93% organic traffic and 7% paid traffic. These statistics show that search engines are the most important source of traffic for Shopify sites. Faced with this, people who use this CMS for their online business must imperatively seek to optimize their sites for search engines. Fortunately, there are easy-to-install extensions like Smart SEO to manage SEO-related tasks on Shopify almost automatically. Through this description, we discover the Smart SEO application on Shopify. We then go through its features that improve your SEO.

What is Smart SEO Shopify?

Smart SEO Shopify is a Shopify extension that takes care of optimizing your site in search engines.  The point of an online store is to allow consumers to shop comfortably from home, but for that, they must first find you. With Shopify SEO, prospects can find your store from a simple search engine search. With this application by Sherpas design, you can now optimize the SEO of your Shopify store and JSON-LD according to Google requirements. Smart SEO Shopify automatically generates meta tags and alt tags for all products listed on your store. With this application, you have a handy tool that allows you to create templates for metadata generation. This template will serve as a set of rules that Smart SEO Shopify will use to generate new tags when adding new products and pages to your store. Additionally, the Smart SEO Shopify app provides structured data to Google in JSON-LD format to help search engines find your store and improve its ranking in search results.  

The features of Smart SEO

This application has many features that we will introduce in this part.

Generation of meta tags Meta tags

(meta title and meta description) are important information for SEO. Search engines look at this information, understand it and use it in the SERP. As for the meta-description, it has the vocation of an advertising text. It drives visitors to a website from the SERPs, which is an obvious and important part of search marketing. It is therefore essential to have these bits of HTML code on your website. Smart SEO Shopify generates them automatically so you don’t have to do it manually. Moreover, Smart SEO Shopify generates the meta tags instantly. After installing the Smart SEO Shopify app, the dashboard window opens. To create meta tags, click Meta Tags in the navigation strip at the top of the page and you’ll see a list of all your products, posts, and pages with SEO score. In this column you will find a list of your keywords with a button that will take you to a new page. On this page, you will be able to edit your meta title and description. If you decide to change the meta description, try to write readable and compelling text using important keywords to improve the click-through rate for a given page.

Image Optimization

Make your website faster by optimizing the size of every image in your store, including product, collection, article, blog, and file images. Indeed, image search is growing in popularity and 36% of consumers use visual search. Additionally, more than half say visual information is more important than text when shopping online. So if you want your images to appear in search results, you need to do image SEO. Smart SEO Shopify can help you by generating image alt tags. Alt tags give search engines better image context, allowing them to properly index an image. When you use relevant alt tags on your product images, you also improve the SEO of your product pages.

Adding Structured Data

To improve your SEO, provide structured data in JSON-LD format to Google. If you don’t know JSON, don’t be intimidated. It’s pretty simple to use, and the app gives you sample tokens to choose from. Structured data is information about your store pages that goes beyond the title and description and that search engines interpret to understand your business. Smart SEO Shopify provides this essential SEO data to all search engines so they know the products and services you offer and can rank your website higher.

Sitemap Support

A sitemap is a fundamental part of any website’s SEO strategy because it helps search engines crawl your resources. Every Shopify store consistently generates a sitemap.xml file that contains links to all of your products, pages, collections, and blog posts. Search engines use the sitemap to quickly analyze the content of your web resources. With this app, you can submit your sitemap to Google Search Console to make sure your site can be easily crawled and indexed by Google.

Broken Links Broken

links lead to error pages and negatively affect user experience, which can increase the bounce rate for your domain. Smart SEO Shopify can automatically detect and fix broken links or non-existent pages that visitors encounter on your site.

Removal of microdata

Smart SEO helps you to check the presence of microdata in your theme in order to remove them. Microdata is structured data, but in an old format. The ideal is to delete them when they are still present on your website. In summary, Smart SEO is an SEO tool that will allow you to significantly reduce the time you spend optimizing the SEO of your store. The tool takes care of all aspects of your site in terms of SEO and you only have to focus on the things that matter most to your business.

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Shopify is an online platform created in 2009 in Canada that has powerful tools for creating and managing an e-commerce site. The platform aims to help the seller find customers and boost his sales while allowing him to manage his daily tasks well. In a few clicks, the seller can create his e-commerce store to allow his physical store to be positioned on the Internet.   Shopify makes many free and paid apps available to these stores through its Shopify app store. These applications are of all kinds and allow:
  • The presentation of the product, its price, the order options;
  • Marketing (SEO referencing, advertising) ;
  • Inventory management, orders and order processing. the proposal of solutions or shipping methods.
  • Customer management and security of your sales site.
Some applications that shopify app store offers to its merchants: 
  • Facebook channel;
  • SEO plugin;
  • Shop channel;
  • Product customizer.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.