Reporting SEO | SE Ranking

Short description : Reporting SEO

SE Ranking Mise en avant
SE Ranking is an all in one tool that allows you to perform all SEO tasks such as keyword research, competitive analysis, rank tracking, website audit, backlinks and much more. This comprehensive SEO tool offers useful solutions for professionals and people with little knowledge in the field.

Long Description : Reporting SEO

Description SE Ranking

Daily monitoring of your website is the only way to maintain your ranking or increase in rank in search results. This may require the use of several paid tools, as it is almost impossible to do everything manually. Fortunately, SE ranking is a complete tool that has several features allowing you to do everything from this single software. We will discover in this description, the most remarkable features of this tool.

What is SE Ranking ?

First, SE Ranking makes it easy to implement, even for SEO beginners.  The platform will guide you through a five-step process to create a project. The process includes entering your general website information, selecting the keywords you want to monitor, and selecting your country and search engine preferences. SE Ranking works by providing you with a wealth of information that you can use to:
  • Find out what others are looking for on the Internet;
  • Produce new online content likely to generate traffic;
  • Discover link building opportunities;
  • Improve the technical components of your website content in order to achieve higher search ranking
SE Ranking, for example, can provide keyword ideas based on the terms you provide, which can be used as a basis to produce blog posts that are likely to rank well in search results. The tool can also tell you how difficult certain search queries will be to rank for. Moreover, it also allows you to perform an SEO audit on your website to see if there are any technical adjustments you can make to improve your search results. Let’s take a closer look at some of SE Ranking’s most notable features:

Website Rank Tracking

The first, and probably most interesting, feature of SE Ranking is its ability to track a site’s ranking. At its core, it was designed to allow webmasters to see exactly how their websites are performing on search engine results pages (SERPs).  Speaking of site performance in search results, SE ranking lets you check your performance on all major search engines, including:
  • Google (including Google Mobile and Maps);
  • Youtube ;
  • Yahoo! ;
  • Bing.
You can also narrow your search to a specific location for over 40 countries worldwide. 

Keyword Research Functionality

The SE Ranking tool has a database of over three billion keywords to help you with your keyword research.  When you enter a search term, the tool generates a keyword research report to guide your decisions. As you can see, difficulty shows you how difficult or easy it is for a website to rank for the keyword you are looking for. In addition, search volume indicates the popularity of the keyword, i.e. the number of people who search for this keyword on search engines.  The Keyword Research Report may also allow you the fees to be paid when that specific keyword receives a click. The SE Ranking software also generates terms related to your search queries with the traffic statistics so that you can choose the best one.  

Backlink verification and monitoring 

Backlinks are a crucial factor in SEO, but it’s a bit difficult to assess and monitor changes to your links.  Luckily, SE Ranking periodically checks your backlinks to make sure everything is working as it should.  When you enable backlink tracking in the software, you will also be notified when the links change. Here are the backlink metrics that SE Ranking tracks:
  • Domain and page approval;
  • Number of anchor texts;
  • followed and unfollowed links;
  • Number of unique referring domains and backlinks;
  • New and lost backlinks;
  • Etc.
All the details are extremely clear and the data allows you to see when a domain gained or lost backlinks, as well as the value of the links in question. Because the quality of the links is as important as the quantity, Se Ranking provides data on the domain and the confidence of the pages of the links coming to you.

Competition analysis 

SE Ranking has a feature that provides several opportunities to help you get ahead of the competition.  All you need to do is put in a domain name or URL to access full information about your competitor’s paid promotions and organic strategies. This feature provides you with a lot of useful information about your competitors, including:
  • Traffic estimates;
  • Specific keywords that drive traffic to the website;
  • Traffic costs for their paid campaigns.
You can also evaluate the backlink profiles of your competitors to find out how many backlinks they have and the quality of those backlinks.  The competitor research feature is incredibly advanced and will also allow you to track your competitors’ most profitable ads and keywords.

Website Audit 

SE Ranking’s website audit offers a wide selection of features for SEO professionals and people with little SEO knowledge. The software can scan a website of any size in minutes and produce a detailed report on its technical condition. During a site audit, SE Ranking will check for issues that may affect your search ranking, such as:
  • SSL issues;
  • Txt robot issues;
  • Page loading speed;
  • 404 errors;
  • Redirects and redirect loops;
  • Crawl errors;
  • Duplicate content;
  • Etc.
The tool examines each page of the website based on SEO-related factors and offers a checklist on how to fix each issue discovered. SE Ranking provides practical optimization suggestions for each page in order of priority. Essentially, the tool tells you:
  • Which keywords to include to make a page appear as a Google snippet;
  • Ways to improve your meta descriptions and body text;
  • Websites approached for backlinks;
  • Internal linking methods;
  • Etc.
Another great benefit of SE Ranking’s site audit capabilities is that it tells you not only what to do, but also why you need to do it.

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SE Ranking is a company located in London, UK. She has set up an online platform that offers many services in terms of web referencing. It offers its customers solutions to target the best keywords on which to position themselves to attract customers. The company now has more than 600,000 users on its platform. It also works with more than 4,000 agencies worldwide and more than 12,000 SMEs. The success of SE Ranking is due to the effectiveness of the 35 tools it offers for its clients. These allow you to have data such as:
  • traffic on your site;
  • the evolution of traffic over a certain period;
  • the number of referring domains and backlinks;
  • the list of keywords on which you are competing;
  • the keywords on which you must position yourself;
  • the positioning of your competitors;
  • etc

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.