Google search updates | Saas Worthy
Short description : Google search updates
Do you want to know everything about the Zeo tool? This article gives you useful information.
Long Description : Google search updates
Zeo is a tool from Saasworthy that allows you to identify the impact of Google Search upgrades on your web traffic. Google updates affect your website search traffic. These repercussions are due to several reasons and especially to the content of the SERPs. Zeo allows you to see the different impacts that Google’s algorithm upgrades have on your site’s search traffic. This article answers the following questions.
- How do Google updates affect site traffic?
- Why use the Zeo tool?
- How to use Zeo?
How do Google updates affect site traffic?Google frequently updates its search engine algorithm for a specific purpose. Its objective is to improve its ability to provide Internet users with better results for all kinds of searches. First, to bring new information online and learn about audience and market trends (this may include the explosive growth of web search), upgrades are mandatory. Likewise, new technologies are created every day and innovations are observed. Google must include all its novelties in its search algorithm. Generally, Google perfects the way in which it:
- understands the search motive of its user;
- judges content to define its research insight;
- groups content that matches search criteria;
- exposes content on its SERPs.
Why use the Zeo tool?The Zeo tool helps you by providing you with various solutions to better reference your websites. This even after suffering the repercussions of Google’s algorithm change. First, it lets you track all Google Search upgrades. This is done with Zeo’s Analytics Dashboard (Audience and Behavior sections in GA). In addition, Zeo also allows you to calculate the impact of a specific upgrade on your website traffic. In addition, it provides you with recommendations to improve the SEO of your website. They are mainly aimed at improving the SEO score of the website. Moreover, it is a tool that is free to use.
How to use the Zeo tool?It is important to know that without the installation of the Zeo tool extension on your browser, you cannot use it. Follow the following steps for installing and using the Zeo tool.
- Please go to the Zeo website to install its extension.
- At the end of the installation, open the extension. (You should now be on the homepage);
- Go to your dashboard;
- Visualization comes only on Audience – Presentation and Behavior – Presentation. (apart from these sections, the visualization no longer appears);
- The layout appears below the GA Chart/Plots by default (you can change the location at any time);
- Select or Zoom in the date field to view the history of the impact of subsequent upgrades (Zeo has Google algorithm upgrade data and this since the year 2014).
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Company : Google search updates
SaaSWorthy is a Tech company founded in 2018 by Bharanidharan Viswanathan. Its objective is to offer high-performance SaaS tools to its customers through detailed and precise analyses. SaaSWorthy analyzes nearly 40,000 SaaS software in several different areas such as:
- web content management
- advertising and digital marketing
- communication services