Short description : Audit SEO
Moz is a suite of SEO tools that helps you improve your website’s visibility in search engines and stay competitive. The tool offers 55+ SEO features to help all website owners improve search rankings, drive traffic, and get customers.
Long Description : Audit SEO
Description MOZ
Natural referencing involves many tasks that are carried out with a certain technicality and on a very regular basis. For this, MOZ is a tool that brings together a large number of features that can each perform an important task of natural referencing. Using Moz to get your website listed in search engines means you have to expect a certain result, not a probable one. The tool not only helps you increase your visibility, but also stay competitive in your target market. We will find out more about this tool in this description.What is Moz ?
Moz is an excellent online tool that can be used by different categories of people because of the multiple services it offers. Depending on your end goals, you can choose from the two options, Moz Pro and Moz Local. Here are the features of MozPro :- Intuitive suggestions;
- Access to proven metrics;
- Accurate volume estimates;
- Monitoring the ranking of competitors;
- World Ranking Tracking;
- Local rankings;
- Search visibility score;
- Mobile leaderboards;
- Universal and enhanced search rankings;
- SERP analysis;
- Analysis of the link profile;
- Link opportunities;
- Competitive Link Metrics;
- Spam analysis;
- Page optimization;
- Automated and personalized report;
- Historical reports;
- Exploratory diagnosis;
- New issue alerts;
- Etc.
- On-page recommendations;
- Weekly crawl and leaderboard tracking;
- Competitive analysis ;
- The site explorer;
- Moz toolbar;
- Keyword difficulty;
- Professional training webinars;
- Online Marketing Guides;
- Q&A forum;
- Discounted Moz Seminars
- Etc.
Keyword Analysis
To access this feature, you need to scroll down while on your homepage. Here, you are directly prompted to enter a keyword that you want to analyze to set up a campaign. Once the search is started, you’ll be taken to a page that displays the average monthly search volume, difficulty score, paid search competition and click-through rates, and even keyword suggestions. Indeed, you can filter the searches by country to specify your analysis according to your target markets.Link
Explorer Moz Pro’s Link Explorer guarantees a thorough evaluation of your link profile, it contains an index of over 40 trillion links. This powerful feature is able to track mentions of your brand as well as new links. This information also goes a long way in link prospecting and engaging content planning. Using this feature, Moz includes several proprietary metrics, such as domain authority, inbound and outbound links, and several other useful metrics to analyze your link profile. These metrics indicate the SEO strength of a domain based on its link authority and online reputation. In other words, a link from a website with more reputation can convey more SEO value to your domain than a less proven website. Of course, these metrics aren’t a direct representation of how search engines view your domain, but they’re nonetheless helpful in narrowing down backlink targets for a successful marketing campaign. It’s also a useful feature when it comes to link profile building in that it helps you find plenty of opportunities.Site Explorer
The MOZ tool has a fairly comprehensive website exploration feature. The Crawler automatically performs its functions on every page on a regular basis, generating monitoring alerts for new issues that arise during the weekly check. First, the tool categorizes these alerts by level of impact, using metrics like drill depth and page authority to prioritize them. Then, the bot categorizes the concerns into descriptive types in a way that aligns with the workflow, dividing them into five categories:- Content issues;
- Metadata issues;
- Redirection issues;
- Critical robot issues;
- And robot warnings.
MozBar Extension
The tool has also developed a MozBar extension which aims to help website owners outrank their competitors in search engines. The MozBar extension calculates the authority of websites in search engines on a scale of 0 to 100. The tool displays link metrics for domains and pages while you search. It provides domain authority, page authority and number of backlinks of a website. You can also dive into various page elements and analyze search results from other engines, countries, regions or cities. MozBar also provides access to unlimited page optimization reports with a Moz Pro subscription. To use this feature, here are a few steps to follow:- Visit the SEO Toolbar page on MozBar ;
- Click on the ”Download MozBar for free” button;
- Next, click on the “Add to Chrome” button on the Chrome web store page.
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Company : Audit SEO
Moz is an American digital marketing agency created in 2004 by Rand Fishkin and Gillian Muessig. Even if its main objective is to allow companies to access the best SEO strategies, it is recognized for its tool.
In the beginning, Moz was just a simple SEO blogging agency, and was called “SEO Moz”. Today, Moz is an agency more focused on digital strategies, especially SEO.
Indeed, the Moz agency offers its customers products such as Moz Pro and Moz Local, which help companies improve their SEO.
These products are highly appreciated by customers, as evidenced by the many favorable reviews for this purpose. It also offers many other services such as:
- site audits;
- ranking monitoring;
- analysis of backlinks;
- Keyword research.
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Alexandre MAROTEL
Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.
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