Site Performance | RankWatch

Short description : Site Performance

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RankWatch is a powerful online SEO software that helps you measure and improve your website’s performance on search engine results pages. This easy-to-use tool helps you track your website’s performance progress and get insights into what’s not working.

Long Description : Site Performance

The most common problem in SEO is tracking the performance of a website online. Although you can manually collate and collect data online with a variety of free tools, RankWatch strives to make your life easier by doing the research for you automatically. RankWatch provides you with easy to understand data that will help you improve your website’s SEO performance. Moreover, it will not cost you enough money despite its excellent work. If you feel interested in this tool, here are some of its features in detail:

Rank Tracking

According to Google, your keyword’s ranking in organic search results shows whether your SEO strategy is working or not.  It is in this ideology that the RankWatch tool offers a tracking feature that allows you to track the ranking of your keywords in more than 177 search engines in the world, including Google, Bing and Yahoo. After that, you can see the ranking of each page and see how well they are optimized for the target keywords.  The tool will also reveal to you which SEO factors you need to strengthen based on their level of importance. Therefore, it could help your page improve its ranking for its keyword(s).

Website

Analysis RankWatch’s website analysis feature provides you with a detailed SEO report based on the most important ranking factors. A higher score means the site is more optimized. You can use this feature to benchmark your website, monitor your competitors, or research leads. The tool performs the analysis of your website based on the following parameters:
  • SEO: The tool indicates whether the page is up to date in terms of new optimization practices;
  • Mobile: Here it indicates whether the site has a mobile-friendly design. If not, he could lose potential customers;
  • Social: Here you can find out how many subscribers your website has. A strong social media presence can help increase traffic to your website;
  • Speed: You will find out how fast the site loads based on different performance factors. If your website takes too long to load, visitors may leave before they’ve even had a chance to explore what you have to offer your audience; 
  • Visitors: The tool shows you an estimate of the traffic on the site, this will give you an idea of ​​the popularity of your site and the possibility of developing it;
  • Technology: The analytics feature shows you which technologies your website uses. Knowing which technologies are used can help determine if they are up to standard or need to be updated.

Revealing hidden keywords 

Even if you do your keyword research meticulously, some keywords may go unnoticed. In this case, your site’s pages could be ranking for terms you don’t know about. The hidden keywords function gives you information about the keywords for which your pages appear in the first 100 results.  The information provided here allows you to complete the research in order to optimize the pages that generate traffic.

Competitive Analysis

If you want to have real improvements in your SEO, you must first compare your site to others in your field of activity. It is precisely for this purpose that the competition function of RankWatch helps us to identify the most potential paid and organic competitors for our website. The more relevant keywords you target, the bigger your list of competitors will be. Besides, the tool will give you a trend of your competitors’ online presence and suggest keywords that will give you an edge over them.

Backlink Analysis

The volume and quality of your backlinks determine the success of your SEO campaigns.  RankWatch rates your link profile based on a variety of aspects, such as TLD distribution, nofollow vs dofollow, image links vs. text (how many links are present on the images compared to the anchor text), etc. With the data in this section, you can better plan your next link building campaign to achieve a more diverse and qualitative link profile. You can enter your competitors URLs in the link explorer to analyze their backlinks. This will give you data similar to what is on your own link analytics page like anchor text, URL flow metrics, domain flow metrics, link type, and visibility.

CEO Dashboard

The CEO Dashboard is an essential module for any business, as it provides management with quick and easy access to all the information they need to make important decisions with confidence. This allows businesses to run more smoothly and efficiently, as decision makers can get a clear overview of all activities and performance over a long period of time. The dashboard will allow the company to assess profitability factors, make forecasts on different events and measure or monitor performance with predetermined checkpoints.

Advanced

Reporting RankWatch’s reporting feature is one of its best attributes. The structure is easy to follow and can be customized according to your preferences. Moreover, reports can be exported in different formats such as Excel, CSV and PDF. You can schedule these reports to be sent at a certain date and time in the future, according to your choice. They can be scheduled to be delivered daily, weekly or monthly. In general, if you are looking for an SEO tool to track your website’s progress on the search results pages in the frequency of time you want, RankWatch can be quite a useful option for you.

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RankWatch is a cloud-based digital marketing tool. It has its own Artificial Intelligence and has a single objective. Indeed, the said objective is to help professional website owners to detect the key elements on which a website stops having traffic. That said, it also helps identify areas where said site can also get traffic. These are typically the following areas:
  • rankings;
  • backlinks;
  • analyzes ;
  • competitions…
RankWatch also increases the income of these website owners by generating intelligent data so that they can use it wisely in their various strategies. The tool is therefore aimed at digital marketers, SEO professionals and e-merchants.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.