Short description : Check Competition
Similarweb is the fastest and easiest way to find out what’s really going on online. Give it a try!
Long Description : Check Competition
![Metadescription SimilarWeb](https://www.twaino.com/outils/wp-content/uploads/2022/06/1-Metadescription-SimilarWeb.png)
SimilarWeb
There is no doubt that data is a treasure that no business can do without in this digital age. They can help you make massive changes and when used positively, they can help improve services or products for customers and make them happy. Being able to collect data on your competitors will also allow you to anticipate their strategies and improve your abilities in the areas in which they excel. However, if you can have basic data on your site, it can be quite difficult to know exactly what your competitors are doing. The SimilarWeb extension makes it possible to overcome this and helps you find a range of information on your site, but also on the competition. Without further ado, we discover in this description SimilarWeb and go through its various functions.What is SimilarWeb?
SimilarWeb is a tool capable of estimating the total amount of traffic that different websites generate. This tool shows you the top traffic sources of your rivals by breaking them down into six main categories. These categories include referral sites, social media traffic, and search keywords.![Interface SimilarWeb](https://www.twaino.com/outils/wp-content/uploads/2022/06/2-Interface-SimilarWeb.png)
SimilarWeb
features SimilarWeb offers several features that I will present in this part.Traffic Overview
If the “Traffic Overview” section was the only thing SimilarWeb offered, it would still be worth using it.![Trafic sur SimilarWeb](https://www.twaino.com/outils/wp-content/uploads/2022/06/3-Trafic-sur-SimilarWeb.png)
Total visits
The “Total visits” graph allows you to see roughly how much traffic a given site has received during the last 6 months. In general, this data does not allow you to know exactly how many visits a site receives each month. But they’re relatively accurate at measuring traffic levels between sites, which is pretty awesome for a free tool. By comparing traffic data between two websites, you can conduct a citizen watch to know how you are developing compared to the competition.Engagement
Metrics Using SimilarWeb, it is possible to see engagement metrics like average visit duration, page views, and bounce rate. Note, however, that the values should only be taken as relatively precise so as not to make biased analyzes between two sites with similar statistics. The key is to keep in mind that you can improve when you find that a competitor’s site has a much better bounce rate than yours.Traffic Sources
The “Traffic Sources” table is an important feature of SimilarWeb. It shows the percentage breakdown of a site’s traffic from the following channels: Direct, Referral, Search, Social, Email, and Display Advertising. This is extremely useful information that will help you determine where you should focus your energy for content marketing. By determining this data, you can examine which channels a competitor is skipping and then double the effort on that channel.Referrals
This feature is so adorable because it shows you the percentage of overall site traffic that comes from referral traffic.![Reference SimilarWeb](https://www.twaino.com/outils/wp-content/uploads/2022/06/4-Reference-SimilarWeb.png)
Search, Social, and Display
The “Search,” “Social,” and “Display” sections take an in-depth look at a few major sources of site traffic. With the Search section, you can see the percentage of your traffic coming from search, i.e. search engines.![Recherche social sur SimilarWeb](https://www.twaino.com/outils/wp-content/uploads/2022/06/5-Recherche-social-sur-SimilarWeb.png)
![Section social SimilarWeb](https://www.twaino.com/outils/wp-content/uploads/2022/06/6-Section-social-SimilarWeb.png)
![Recherche sur SimilarWeb](https://www.twaino.com/outils/wp-content/uploads/2022/06/7-Recherche-sur-SimilarWeb.png)
Audience Interests
SimilarWeb’s Audience data focuses on what site visitors are doing when they are not on the site being analyzed. Through this function, you will see the categories of interests that these visitors have. The point of this kind of information is to create content that will help your target audience and is likely to interest them.Word Cloud
This section features a word cloud of topics that SimilarWeb believes are most relevant to site visitors.Competitors and similar sites
This report tells you who your competitors are and it will allow you to find out what all the major websites are doing in your niche.![Concurrents SimilarWeb](https://www.twaino.com/outils/wp-content/uploads/2022/06/8-Concurrents-SimilarWeb.png)
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Company : Check Competition
SimilarWeb is an information technology company founded in March 2009 by Or Offer. It is headquartered in London, UK. SimilarWeb’s goal is to provide Website Audience, Data Mining and Business Intelligence services to global companies. The company’s core mission is to provide a reliable, comprehensive and detailed view of the digital world to its clients so that they can outperform their competitors and dominate their markets.
SimilarWeb works with a wide range of clients, from small businesses to global enterprises. It helps them by analyzing more than 100 million websites, 4.7 million mobile applications and offering nearly 550 million keywords per month.
SimilarWeb has a dynamic team of over 800 people. It has offices on all 6 continents, with local services. It is also listed on the New York Stock Exchange under the symbol “SMWB”.
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Alexandre MAROTEL
Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.
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