A/B Testing | SplitSignal – SemRush
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Description SplitSignalGoogle’s ranking algorithm is constantly changing. There is therefore no single and guaranteed method to increase the visibility and traffic of a website on the pages of the search engine. This is why experimentation is an essential task in SEO. By testing before making a change to your entire website, you can avoid any potential drop in traffic and clicks. However, without an effective way to streamline the SEO experimentation process, you can end up wasting a lot of time and resources. SplitSignal is an online tool that allows you to simplify testing on your site, reduce the risk of major changes, and uncover opportunities that can be exploited to improve your visibility and organic traffic.
SplitSignal: Is it possible to preview the result of a test before applying it online?Yes, SplitSignal offers a preview feature to help you check how the change will look before running it. It’s a way to ensure that the changes you make to your website will not only be picked up by Googlebot, but also visible to human users. Source: Semrush The tool pays special attention to Googlebot, but while making sure not to affect the user experience of your website.
SplitSignal: What types of data can you test on the tool?With SplitSignal, you can run several types of tests, including:
- Testing Title tags
- Testing Meta Description tags
- Testing Hn (e.g. Swap H2 title H1)
- Change location for certain elements on your pages (Remove, for example, the <h1> before the <img> or move an entire content)
- Delete elements (Remove, for example, an <img> or any other content element)
- Complete elements (Add, for example, a new paragraph to existing content)
SplitSignal: Is it possible to perform several tests at the same time?With SplitSignal, you can perform an unlimited number of tests on your website, as long as each test generates the minimum traffic and pageviews required. However, it is important to be careful not to select a page for more than one test at a time. Since the same page is already running in a first test, requesting it again for further tests could skew the results. Source: Sameog You must therefore wait for the first test to pass or be completed before using the page again. You cannot return to this page until the first test is completed or stopped. For best results, it is recommended that you re-run your tests on tested pages after a 7-10 day “cool down period”.
SplitSignal: What types of data or information does the tool access?To improve its execution capacity, SplitSignal analyzes access logs by scanning them through its JS code. The data stored in these logs is kept for 45 days, after which it is deleted and SplitSignal no longer has access to it. Specifically:
- Neither SplitSignal nor Semrush share your SEO split testing related data with other tools
- No cookies are stored on the user’s browser by SplitSignal
- Google Analytics and Google Search Console data is only used by SplitSignal to split pages before an SEO split test
What is A/B Testing in SEO?There are a number of ranking elements to consider when optimizing a website for search engines. Some of these elements relate directly to the site while others are off-site signals such as backlinks, security, or brand online reputation. To decide the ranking that goes to each indexed web page, search engine robots take into account a number of optimization factors, including:
- The insertion of keywords in strategic places on your pages such as tags title and meta description
- The use of header tags to structure your content
- The presence of keywords for relevant anchor texts
- Schema markup of pages
- And many more.
- Step 1: Create two groups for a modeled page type. It can be a blog post, product page or category page. The first group is “Control” (which remains unchanged). The second group is the “Variant” (On which the changes you want to test will be implemented).
- Step 2: Apply the changes to the modifications on the “Variant” group.
- Step 3: Then observe the difference in organic traffic between the two groups.
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