Squoosh is an online application developed by the Google Chrome Labs team to help users reduce image file sizes in just a few clicks while maintaining visual quality.With Squoosh app, you can compress images efficiently using advanced image optimization technologies. One of the most appealing aspects of squoosh.app is that the tool is completely free to use.The platform supports a wide range of modern web image formats, including: JPG, MozJPEG, WebP, PNG, AVIF.In addition to its web interface, Squoosh is also available as an open-source project on GitHub, allowing developers to explore and contribute to its source code.Because of its powerful features and simplicity, Squoosh image compression has become a popular solution for developers, designers, bloggers, and website owners who want to optimize images for faster websites.
What Is Squoosh App?
Squoosh app is one of the easiest and most customizable tools available for image compression and resizing on the web.The tool was created as an open-source project by Google Chrome Labs to provide developers and creators with better ways to optimize images for the internet.
Thanks to its extensive optimization capabilities, Squoosh can easily replace many paid image optimization tools.
One of the most useful features of squoosh.app is the real-time comparison tool. This allows you to see the exact impact of your compression settings on both:
the visual quality of the image
the final file size
As you adjust the settings, the tool instantly shows how many bytes you save.This makes Squoosh image optimization extremely practical for anyone trying to reduce page load times while preserving visual clarity.Another advantage is that Squoosh runs directly in your browser, which means you don’t need to install any software to start compressing images.Even more interesting, the tool can continue working offline after the page is loaded, allowing you to optimize images even without an internet connection.Once you finish editing your image, you can simply download the optimized version to your computer.For users who prefer working locally, a squoosh download option also exists through the desktop application version.However, the web version of squoosh.app remains the easiest and fastest way to compress images.Even beginners who have never edited images before can quickly learn how to use Squoosh.Developers who want to explore the internal mechanics of the tool can access its source code on GitHub since Squoosh is an open-source project.
Squoosh App: How to Use the Tool to Optimize Your Images
Depending on your familiarity with the features of Squoosh, you can perform either simple or advanced image compression.To make this guide easy to follow, we will focus on the basic image compression process.Step 1: Open the Squoosh WebsiteTo begin, go to the homepage of squoosh.app.This is where you will upload and optimize your images.Step 2: Upload the Image to CompressOnce on the interface, you can upload your image in two ways:
Drag and drop the image directly into the interface
Import the file using the file picker
After uploading, Squoosh displays the image at 100% size by default.If the image is too large to fit your screen, you can zoom out slightly to see the full image in your Squoosh dashboard.Step 3: Evaluate the Image Before CompressionBefore compressing an image with Squoosh, it’s important to analyze what optimization actions are needed.Here are a few questions to ask yourself.
What image size do you really need?
Think about the size the image will occupy on your website.If an image only takes half of a webpage’s width, a resolution of 600–700 pixels wide may already be sufficient.Reducing unnecessary dimensions is one of the simplest ways to improve performance.What is the best file format for your image?The file format plays a crucial role in image optimization.Choosing the right format also determines the type of compression used for the image.Different images have different requirements.For example:
some images need transparency
others contain many colors and gradients
some require high detail
Selecting the correct format significantly improves squoosh image compression results.Image Formats Supported by SquooshHere are the main formats supported by Squoosh:JPG / MozJPEG Recommended for photographs, gradients, and images containing many colors.PNG Recommended for illustrations and images with transparent backgrounds.WebP Recommended for advanced compression with excellent quality and reduced size.AVIF A modern format that provides extremely efficient compression but may not yet be supported by all browsers.Adjust Compression SettingsOnce you understand the ideal dimensions and format for your image, you can adjust the compression settings available in Squoosh app.These settings allow you to control:
compression quality
resizing options
format conversion
encoding methods
Experimenting with these parameters helps you find the perfect balance between image quality and file size.Download the Optimized ImageAfter optimizing your image with Squoosh, you can download the final file.Simply click the download button located in the bottom-right corner of the interface.The optimized file will automatically be saved to your computer’s default download folder.This process allows you to significantly reduce image sizes before uploading them to your website.Using squoosh image optimization regularly can greatly improve:
website speed
SEO performance
user experience
Squoosh App: Understanding the Interface
When you upload an image to Squoosh for the first time, the interface may seem slightly overwhelming due to the many available options.To help you understand the tool better, let’s review the most important elements of the Squoosh interface.The Comparison Slider (Pink and Blue Arrows)One of the most recognizable features of squoosh.app is the comparison slider.This slider splits the image into two sections:
the original version on the left
the compressed version on the right
You can drag the slider left or right to visually compare the differences.In many cases, you’ll notice that the optimized image looks almost identical to the original.This is because Squoosh’s default optimization settings are designed to preserve visual quality.Optimization Settings PanelOn the right side of the interface, you will find the optimization panel.This section allows you to control how the image will be compressed.The panel includes options for:
compression format
resizing
quality level
encoding algorithms
Although this guide doesn’t cover every advanced option available in Squoosh, you can experiment with these settings to discover the best configuration for your needs.Testing different compression levels is often the best way to find the perfect balance between image size reduction and visual quality.Image Settings (Located on the Left Side)The left panel of the Squoosh interface is primarily used to display a preview of the original image file you uploaded to Squoosh.However, this section can also be used to compare two different compressed versions of the same image.To do this, click on the arrows located in the bar labeled “Edit”. This allows you to copy the compression settings applied on the right panel and replace the parameters of the original image displayed on the left side.Once the parameters are copied, the original preview will be replaced.You can then continue editing the image on the right side of the interface to compare the new compressed version with the previous one.This feature is particularly useful when performing advanced image optimization using the Squoosh app, because it allows you to test different compression configurations and instantly evaluate the results.Download ControlsAt the bottom of each panel in squoosh.app, you can see important information about your image.This includes:
the final file size
the percentage of size reduction compared to the original image
These indicators help you understand exactly how much space your optimization process has saved.Both panels also include a download button, allowing you to save the compressed image versions to your computer.This feature makes squoosh image optimization extremely convenient for developers, designers, and website owners who need precise control over image compression.
Squoosh App: Desktop Application Version
In addition to the web version available on squoosh.app, Squoosh also exists as a desktop application that you can download and install on your computer.The desktop version offers several advantages for users who frequently optimize images.With the squoosh download desktop version, you benefit from:
easier image handling
improved visual processing quality
the ability to edit images offline
a larger working interface
a 100% free tool
This makes the desktop version a great option for developers or content creators who regularly work with large image files.
Squoosh App: Advantages and Disadvantages
While Squoosh is not the only image compression tool available online, it is widely considered one of the best free image optimization tools.Below is a quick overview of its strengths and limitations.Advantages
User-friendly interface that is easy to learn
Strong privacy protection since processing occurs locally in your browser
Real-time preview of compression adjustments
Completely free image compression tool
Disadvantages
The web version processes only one image at a time
Despite this limitation, the level of control offered by Squoosh app makes it one of the most powerful tools available for manual image optimization.
Squoosh vs TinyPNG: Which Tool Is Better?
If you want to reduce the size of your images to improve your Largest Contentful Paint (LCP) and overall website performance, two tools often come up:Squoosh and TinyPNG.Although both tools aim to compress images efficiently, their approaches are quite different.Let’s compare them.
1. Squoosh App: Surgical Precision (by Google)
Developed by Google Chrome Labs, Squoosh is the preferred tool for developers and web performance enthusiasts who want full control over their images.Key Strength: Full Manual ControlWith squoosh.app, you can:
manually adjust compression levels
resize images
convert formats
compare the original and compressed image using a before/after slider
This interactive comparison makes squoosh image compression extremely precise.Supported FormatsSquoosh supports several modern image formats:
WebP
AVIF
MozJPEG
OxiPNG
JPEG-XL
Best ForSquoosh is ideal when you need pixel-level optimization, where every kilobyte matters.
2. TinyPNG: Simplicity and Automation
TinyPNG is one of the most well-known image compression services on the web.Its famous panda mascot represents its smart lossy compression algorithm, which dramatically reduces image size while maintaining visual quality.Key Strength: Batch ProcessingUnlike Squoosh, TinyPNG allows you to compress multiple images simultaneously.You can drag and drop up to 20 images at once.TinyPNG also offers a WordPress plugin, making it a convenient option for automatically optimizing images inside a website’s media library.Supported FormatsTinyPNG supports:
WebP
PNG
JPEG
Best ForTinyPNG is ideal for bloggers and e-commerce websites that need to process large volumes of images quickly.
Comparison Table: Squoosh vs TinyPNG
Feature
Squoosh App
TinyPNG
Compression Type
Manual (Lossy & Lossless)
Automatic Smart Lossy
Batch Processing
No (single image)
Yes (up to 20 files)
Live Preview
Yes (interactive slider)
No
Next-Gen Formats
WebP, AVIF, JPEG-XL
WebP, PNG, JPEG
Privacy
100% local processing
Remote servers
Verdict: Which Tool Should You Choose for SEO?
Choose Squoosh if your goal is to achieve the best Core Web Vitals performance.It is currently one of the few tools that allows you to export images in AVIF format, which can be up to 50% smaller than WebP while maintaining similar visual quality.Choose TinyPNG if you manage a website with large amounts of content and need quick automated compression.Its API and WordPress plugin make it extremely efficient for high-volume image optimization.SEO TipBeyond compression, the file name of your image also matters for SEO.Always rename your image with descriptive keywords before uploading it to your website.For example:squoosh-vs-tinypng-comparison.webpThis simple step can improve image search visibility and page relevance.
Videos : Optimization Images
Images : Optimization Images
Company : Optimization Images
Company description SquooshSquoosh is a free image optimization platform. It allows you to reduce the size of the images of the web pages of your sites while maintaining their quality. It’s sort of an image compressor.It is a tool that is essential in optimizing the speed of your web pages for search engines. Squoosh has a very simple and intuitive interface, so getting started is easy.To reduce the size of your images, just drag and drop and in seconds you’re done. It can be used by everyone whether web integrators, SEOs or digital marketers.
Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.