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Podcast | StoryShout

Podcast | StoryShout

Short Description : Kelsey Jones


As an entrepreneur, there is no shortage of mistakes and difficult times. StoryShout is a podcast to learn from entrepreneurship failures.

Long Description : Kelsey Jones


StoryShout Podcast

Entrepreneurship is seen as a playground where entrepreneurs must be willing to take risks and face various challenges. However, very often, entrepreneurs find themselves faced with difficult times and mistakes that can seem insurmountable. 

It is precisely in these moments that learning and resilience become essential. By learning from mistakes and difficult times, entrepreneurs can develop a deeper understanding of their strengths and weaknesses, as well as strategies for handling complex situations. 

The StoryShout podcast is a show that teaches listeners that despite the fear of failure, it is crucial to recognize that mistakes are opportunities for learning and growth.

Description of your podcast 

StoryShout is an SEO podcast, but with the particularity of focusing on the management of thoughts, exhaustion, failures and also successes in the natural SEO environment.

It’s a fairly atypical show which, beyond the usual optimization strategies, aims to encourage SEOs not to be afraid of failure, but rather to learn from it.

This is a podcast that can be particularly comforting if you’re still struggling to achieve the results you want in your SEO strategy. 

Presentation of the facilitator

The StoryShout podcast is the idea of ​​Kelsey Jones who is also the host. She is a content strategy expert and marketing consultant, specializing in traffic acquisition through content marketing. 

With the StoryShout podcast, she discusses the importance of embracing failure and destigmatizing it. With over 10 years of experience in the industry, Kelsey has worked with major brands like Yelp, Salesforce and Microsoft to develop marketing strategies. marketing and content

She has also taught courses in website optimization, SEO, and content strategy for organizations such as the Digital Marketing Institute and Columbia Business School.

Publication schedule and distribution platforms 

The StoryShout podcast follows a fortnightly publishing schedule. Every two weeks, Kelsey Jones and the organizing team arrange to offer listeners an episode. 

The sessions last on average half an hour, a digestible format which allows you to quickly understand the message conveyed without feeling inundated with information. 

The StoryShout podcast is available on various platforms, including Apple Podcasts, Spotify, Deezer And Podchaser. From the platform of your choice, you can easily subscribe to the podcast so you don’t miss any of the latest releases. 

You can also find all the episodes on the StoryShout official website and in video format on YouTube

What are the themes covered? 

StoryShout remains above all an SEO podcast, but it is also interested in entrepreneurial life. On the podcast, here are the themes that are generally covered: 

Digital entrepreneurship

Digital entrepreneurship is about creating and managing a business that uses digital technologies to innovate and create value. Digital entrepreneurs often combine technical skills with business understanding to develop unique products or services that solve real-world problems. 

They must navigate a fast-paced and changing digital landscape, staying ahead of the competition by adapting to new trends, tools and technologies. To succeed in this field, you must have a good understanding of your target audience, an ability to take calculated risks and readjust your strategy for better results. 

Natural referencing (SEO)

SEO is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). Key elements of effective SEO include keyword research, page optimization, content creation and link building. 

By targeting the right keywords, structuring web pages correctly, producing high-quality content, businesses can increase their organic search traffic and visibility.  L’acquisition de backlinks coming from authoritative sites is also a significant criterion for making yourself better known on search engines. 

Some recent episodes of the podcast

On Apple Podcast, here are some summaries of the latest published episodes: 

« Episode 1: Anne Sucks at Hiding Her Thoughts »

In this episode, Anne Ahola Ward joins Kelsey Jones to discuss the importance of knowing when to hide your thoughts and when to share them with family and friends. Together, the two participants explore the benefits of sharing your thoughts and opinions with those close to you, as well as the times when it is best to keep them to yourself.

« Episode 2: Kelsey Sucks at Finishing Projects »

In this edition of the StoryShout podcast, Kelsey Jones appears as today’s guest. This time it’s Casey Markee who takes her place as host. 

Over nearly half an hour, Kelsey Jones talks about the difficulties of completing projects, especially when it comes to creative projects. She immerses listeners especially in the challenges of finishing craft projects, getting distracted, and learning to abandon a project rather than forcing it to end. 

« Episode 3: Jon Sucks at Keeping The Main Thing, The Main Thing »

In this session, Jon Henshaw joins Kelsey Jones to discuss the difficulty of staying creative and starting new projects, often to the detriment of the original goal. Together, they explain the importance of knowing when “done is better than perfect.” They also took the opportunity to share some side projects they are working on.

In summary

The StoryShout Podcast is a unique platform that allows listeners to connect with storytellers and entrepreneurs who share their stories. The episodes are well structured and provide a good perspective on the guests’ challenges and successes. 

The show is appreciated by listeners for its episodes which destigmatize failure in the entrepreneurial world. Each episode of the podcast is an opportunity to learn about the “why” behind the difficulties.

Videos : Kelsey Jones

Images​ : Kelsey Jones


Presentation : Kelsey Jones


Presentation of the facilitator

Kelsey Jones is a content strategy and digital marketing expert. With over 10 years of experience in the industry, she has worked with famous companies such as Yelp, Salesforce and Microsoft. 

In addition to her consulting work, Kelsey is also the host of the StoryShout podcast, where she discusses the importance of embracing failure and destigmatizing it. On the podcast, she speaks with guests about their own challenges and struggles, with the aim of normalizing the difficult times that entrepreneurs and creatives face.

Kelsey has also taught courses in website optimization, SEO, and content strategy for organizations such as the Digital Marketing Institute and Columbia Business School. Through her expertise and passion for engaging content, she helps businesses grow their online presence and attract a loyal audience.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.

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