In the world of marketing, online visibility is becoming more and more essential for any business to reach new prospects.

Statistically, natural referencing remains the best method for obtaining traffic from search engines in the long term.

“THE SEO PODCAST” is a reliable source for learning SEO and staying informed on the latest trends.

General description

“LE PODCAST SEO” is a weekly show which aims to inform listeners about good SEO practices to obtain better visibility on search engines.

In each episode, the host shares relevant analyzes and recommendations on trending topics in the SEO world.

These are tangible tips that you can easily apply and notice significant results. If you have a professional website for your business, THE SEO PODCAST can be a valuable ally to make yourself better known on Google and attract new customers.

Presentation of the Facilitator

The host of the show “LE PODCAST SEO” is Thomas Cubel, an SEO consultant who has developed expertise in digital marketing and more specifically in SEO.

With several years of experience, he has acquired a solid understanding of the strategies and techniques necessary to improve the presence of businesses on the Web.

Thomas Cubel is also a trainer who offers courses on SEO, particularly on Google and Google My Business. He has produced educational content on Tuto.com and YouTube, where he shares his knowledge and experiences with a community of professionals and entrepreneurs.

He is also engaged in content creation, notably through his blog on which he publishes articles and thoughts on SEO and digital marketing.

Frequency and Format

A new episode of the show “LE PODCAST SEO” is published every Monday. A program strategically chosen to allow listeners to start each week with the SEO news of the past week.

The length of the podcast generally depends on the complexity of the topics covered. For a simple concept, the session can last around fifteen minutes, but for more complex themes, it can last almost an hour.

It is still a fairly digestible format which allows listeners to understand the guests’ explanations without getting bored.

Accessibility and Subscription

Episodes can be listened to on most audio streaming platforms such as Spotify, Apple Podcasts, Deezer, Google Podcasts And Overcast. You can also find them in video format on the channel YouTube of the facilitator as well as on his official website.

What are the themes covered?

On this podcast, we mainly talk about SEO through themes such as:

SEO Technique

Technical SEO brings together a set of good practices that aim to optimize the performance of a website. For example, one of the recommended practices is improving page loading speed. This is a very important ranking criterion with Google, but also with users.

It also covers other factors, including mobile responsiveness and site tree layout. The ultimate goal of Technical SEO is to make companies more visible on Google and thus generate more traffic and conversions.

It is also an effective way to offer a good user experience, essential for retaining customers.

SEO on-page

On-page is a branch of natural referencing which is particularly interested in factors which can be optimized directly on the website itself. Among other things, we can note the quality of the texts.

A good on-page strategy must guarantee a rich and truly useful text for readers. It is also a way to target relevant keywords for which the company wishes to position itself on Google. On-page SEO also includes other internal factors such as metadata, Hn titles, images and many others.

On the show “LE PODCAST SEO”, the author shares with his guests tangible advice to improve your on-page strategy and obtain concrete results.

Netlinking

Netlinking is also part of one of the SEO themes covered on the podcast. It aims to improve the visibility and popularity of a website by gaining quality links that strengthen its position on the SERPs.

Concretely, it consists of using ethical means to get links from external sources to its own website. The idea is to strengthen its notoriety and authority among search engines.

The resulting benefits are multiple: visibility, strong domain authority, quality tragedy, etc.

Some recent episodes

Here are some examples of episodes published by the podcast author:

1. « SEO monitoring 01/06/2021 »

As the name indicates, this episode of the podcast looks back on the week of May 26 to June 1, 2021. As usual, it addresses key topics for companies who wish to improve their visibility on the web.

In this issue, Thomas Cubel talks about rich snippets, Google News Showcase, manual penalties, the Babbar platform and Yourtextguru.

1. « Feedback on Google I/O announcements + SEO monitoring 05/26/2021 »

In this episode, the host takes a look at the important announcements broadcast during the Google I/O event. These include the release of the MUM algorithm, the “About this result” menu on Google SERPs, the partnership between Google and Shopify, and structured data.

1. « How to deindex URLs massively? + SEO monitoring 05/17/2021 »

In this session, the presenter discusses strategies for quickly deindexing many pages on a website. He shares tips for optimizing the “crawl budget” and preventing uninteresting pages from being indexed by search engines.

It also explains how to use robots meta tags, robots.txt files, and canonical tags to deindex duplicate content. Duplicate content is prohibited and punishable by Google. Finally, he highlights the importance of not losing quality backlinks by setting up 301 redirects.

In summary

“LE PODCAST SEO” is a weekly show which aims to inform listeners about good SEO practices to obtain better visibility on search engines. The host, Thomas Cubel, an experienced SEO consultant, shares his knowledge and experiences with a community of professionals and entrepreneurs.