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Podcast | SEO and Digital Marketing Trends

Podcast | SEO and Digital Marketing Trends

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Marketing player or entrepreneur? The “SEO and Digital Marketing Trends” podcast shares interesting tips and advice.

Long Description : Marc


Podcast SEO and Digital Marketing Trends

Today, podcasts specializing in digital marketing have gained importance in the business world. They provide a convenient and effective way for listeners to access valuable information to improve their brand’s visibility online. 

Are you a player in the field or a keen business leader? The “SEO and Digital Marketing Trends” podcast shares interesting tips and advice that could be of great help to you in making more conversions. 

Description of your podcast 

The “SEO and Digital Marketing Trends” podcast is an engaging audio show that explores the latest trends and best practices in the areas of SEO optimization and digital marketing. 

Hosted by Marc, the podcast features rich discussions with industry experts and thought leaders. Best SEO strategies, digital marketing trends, algorithmic changes… the podcast covers a little bit of everything. 

Each episode is always an opportunity to learn new things to further improve your online presence. 

Who is the host of the podcast? 

The podcast is hosted by Marc Zwygart, a seasoned professional with over 25 years of experience in the marketing and advertising industries. An experience that allowed him to develop a better understanding of the constantly evolving digital landscape. 

Marc has worked with clients ranging from small businesses to large corporations, helping them achieve their marketing goals through his innovative approach and unwavering dedication.

Today, he puts his know-how at the service of his podcast, making it one of the reliable resources for learning SEO.

Release schedule and episode duration 

A new episode of the podcast is published every month. As for the duration, the sessions are generally around thirty minutes. 

Each episode typically covers a specific topic or theme, such as SEO strategies, digital marketing trends, or search engine algorithm updates. 

They are structured to provide auditors with actionable information. By asking the right questions, the facilitator ensures that you gather practical advice that listeners can begin to apply on their strategy to notice considerable improvements. 

On which platform(s) can I follow the podcast? 

The “SEO and Digital Marketing Trends” podcast is available on various platforms, including  Apple Podcasts, Spotify, Deezer, Listen notes, Podchaser and other popular podcasting platforms. You also have the option to subscribe to the podcast on your favorite podcast. This way, you will be automatically notified as soon as a new episode is published. 

What are the themes covered? 

As its name indicates, this podcast covers a multitude of subjects which essentially revolve around SEO and digital marketing: 

SEO strategies and best practices

The podcast explores the latest techniques and best practices for optimizing website content and structure to improve search engine rankings. Techniques that are often recommended are keyword research and optimization, on-page optimization, technical SEO, link building, and content marketing. 

The podcast also explores advanced SEO strategies like schema markup, voice search optimization, and mobile-first indexing. By sharing expert advice and real-world examples, the podcast helps listeners develop effective SEO strategies that drive organic traffic and conversions.

Algorithmic changes in search engines and their impact on the SEO world

The “SEO and Digital Marketing Trends Podcast” devotes special attention to the evolution of search engine algorithms and their impact on digital marketing strategies. 

As major search engines like Google continually update their algorithms to provide a better user experience, the podcast examines the implications of these changes for website owners and digital marketers. 

It explores how algorithm updates affect search rankings, website traffic, and overall marketing effectiveness. By staying informed of the latest algorithm changes and their potential consequences, listeners can proactively adapt their SEO and digital marketing tactics to maintain their online visibility and competitiveness.

Some recent episodes 

On Apple Podcast, here are some examples of the latest publications from the “SEO and Digital Marketing Trends” podcast: 

« Episode 1: “How to Make $1,000,000 in Affiliate Marketing – The Conch House Story” »

This episode features an interview with Asif and Kaisar, who share their story of affiliate marketing with the company “Conch House”. Over nearly 40 minutes, they discuss their plan for making money with affiliate marketing, what worked and what didn’t. They took the opportunity to share with listeners their best tips for affiliate marketing. The episode also covers the amount of money they made on Amazon and their plans to duplicate this process again.

« Episode 2: “Best Organic Crib Mattress – SEO Case Study Using Podcasts” »

In this edition of the podcast, the host explains the importance of choosing an organic crib mattress over non-organic mattresses. The episode highlights the benefits of organic crib mattresses, which are free of toxic chemicals that can harm babies. The host also shares a case study on how podcasts can be used to promote organic crib mattresses and increase sales.

« Episode 3: “HVAC SEO Strategies – Backlinking Using Google News” »

This episode covers HVAC SEO marketing strategies and how to use Google News to build backlinks. The podcast host shares tips on how to build sites and submit them to Google News and optimize them for improved search rankings. The episode also discusses the benefits of using Google News for SEO and how it can help increase website traffic.

In summary 

The SEO and Digital Marketing Trends Podcast is a platform for discussing the latest trends and strategies in digital marketing and SEO. Episodes cover varied topics such as affiliate marketing strategies, SEO case studies and much more. Episodes are available on most audio streaming platforms, including Apple Podcasts, Deezer, and Spotify.

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Presentation of the facilitator

Marc Zwygart, the host of the “SEO and Digital Marketing Trends” podcast, is an expert in the field of digital marketing. With an experience of over 25 years in the industry, he has developed a better understanding of the latest digital marketing trends and strategies. His passion for marketing and his expertise in SEO and digital marketing make him an engaged and informed host, who shares his knowledge and experiences with his listeners.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.

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