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Podcast | Search off the record

Podcast | Search off the record

Short Description : Google Search Central

Beginner or SEO professional? Find out how the “Search off the record” podcast can help you master natural SEO on Google.

Long Description : Google Search Central

Podcast Search off the record

Google’s algorithms are constantly evolving, which also requires being constantly on the lookout for the latest SEO trends to remain efficient on the search engine. 

Fortunately, SEO podcasts are a practical solution for deepening your knowledge and not missing any news in the SEO industry and digital marketing in general.

The “Search off the record” podcast is an enriching audio program that allows you to better understand the workings of algorithms and optimize your SEO strategy accordingly. 

By exploring behind the scenes of Google Search through expert interviews and practical advice, these shows provide a better understanding of the workings of algorithms and optimize your SEO strategy accordingly. Whether you are a beginner or experienced, SEO podcasts have become essential for anyone who wants to master natural SEO on Google.

Description of your podcast 

The “Search Off the Record” podcast takes you behind the scenes of Google Search and its inner workings. Each episode features members of the Research Relations team. They share information about decisions made for launches, feature prioritization in Search Console, and current projects. 

Podcast participants also share conference stories and their day-to-day experiences at Google. You will also discover enriching discussions on trending themes in the SEO community. 

Presentation of the facilitator 

The “Search off the record” podcast is a creation of Google Search Central. It is a platform that provides resources and tools for SEO professionals and website owners. 

The podcast is therefore hosted by members of the Search Relations team within Google. The keynote presenters are John Mueller and Lizzi Sassman, who are joined by various guests from the Research team and other experts from the SEO community. 

Podcast release schedule

If you want to follow this podcast, a new episode is published every week. A frequency that allows you to stay informed with behind-the-scenes information from Google and the latest SEO trends. 

Each issue of the podcast generally lasts around thirty minutes, but there are also longer formats for discussing more complex subjects. 

Episodes are designed to educate and educate listeners on how Google Search and how to optimize their websites for search engines. 

Where can you find and subscribe to the podcast?

The “Search Off the Record” podcast is available on various platforms, including Listen Notes, Apple Podcasts, and Google Podcasts. To not miss anything, you can subscribe to automatically receive new episodes as they are published. 

The themes covered on the “Search Off the Record” podcast essentially revolve around SEO, Search Console and internal events at Google. 

How to improve your visibility on Google? 

To improve a website’s visibility on Google, it is essential to master best practices and technical guidelines for SEO. For this, the search engine often recommends webmasters and owners to optimize the mobile version of their website. This is one of the decisive criteria for ranking on Google. 

User experience is also an important factor to consider. And to guarantee it to your visitors, you can, among other things, improve the loading speed of your pages, review the architecture of the site and improve the quality of the images inserted. 

The question of indexability by Google bots is also essential. You need to make sure that your web pages are easy to crawl and index. 

Google Search Central

Some episodes of the podcast are devoted to the history and evolution of Google Search Central. As a reminder, this is a platform that provides resources and tools for SEO professionals and website owners. Hosts and guests share information about platform features and deprecations, as well as the impact of content quality on search results.

Community and Events

Other issues of the podcast cover feedback on key events in the SEO community. Over approximately 30 minutes, podcast participants discuss online conferences and community meetings, as well as the impact of Google I/O on Online Search. 

Together, they provide a unique perspective on industry trends and innovations, sharing their observations and thoughts on the most important events.

Some recent episodes

Here are some examples of episodes of the “Search off the record” podcast that have been published: 

“Episode 243: Insights on Indexing and Crawling”

Participants in this episode discussed the latest updates and improvements to Google’s indexing and crawling processes. They shared information on how the Search team prioritizes which pages to crawl and index, as well as the factors they take into account.

Guests from the Indexing team also explained the challenges of keeping up with the constantly evolving web and maintaining high-quality search results.

“Episode 242: Navigating Google I/O 2023”

This issue offered an inside look at Google I/O 2023, the company’s annual developer conference.

The podcast hosts interviewed members of the Research team who attended the event, discussing key announcements and their impact on SEO.

Topics covered included new Search features, updates to Google Search Console, and the evolving role of AI in web search.

“Episode 241: Combating Web Spam and Quality Issues”

In this episode, the presenters immersed listeners in Google’s efforts to combat web spam and maintain high-quality search results. They spoke with the Search Quality team about the latest techniques used to detect and penalize spammy or low-quality content.

The discussion also touched on the challenges of keeping up with spammers’ ever-changing tactics and how the Research team is adapting its approach.

In summary

The “Search Off the Record” podcast is a valuable tool for SEO professionals and website owners who want to improve their understanding of Google Search and its algorithm. 

The hosts, members of the Recherche Relations team, share their knowledge to help listeners understand how Google works and how to optimize their websites for search engines.

Videos : Google Search Central

Images​ : Google Search Central

Presentation : Google Search Central

Presentation of the facilitator

John Mueller and Lizzi Sassman are members of the Search Relations team at Google. They are the hosts of the “Search Off the Record” podcast. 

John Mueller is an American actor and singer, known for his roles in Broadway shows and Buddy Holly tribute concerts. Lizzi Sassman is an SEO and digital marketing expert, with experience in the media and technology industry. Together, they share their knowledge and experiences to help SEO professionals understand Google algorithms and improve their SEO strategies.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.

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