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Podcast | Marketing O’clock

Podcast | Marketing O’clock

Short Description : Greg, Shep et Jess

Podcast - Marketing O_clock Mise en avant

Are you looking for the latest innovations to propel your site on Google? Find out how the Marketing O’clock podcast can help you.

Long Description : Greg, Shep et Jess

Podcast - Marketing O_clock Ressource 1

Podcast Marketing O’clock

Digital marketing is a field renowned for its constant evolution. Search engines frequently make algorithm changes, which requires readjusting optimization strategies. For those who lack availability, podcasts are a practical and effective way to learn about search engine optimization and networking. social. 

Whether you are a player in the field or an entrepreneur looking to improve your online visibility, Marketing O’clock is a podcast rich in quality content that you can follow.

Description of your podcast

Marketing O’Clock is a reference podcast for digital marketing professionals that covers the latest news and best strategies in the industry. The organizing team welcomes distinguished guests to talk about trends, SEO updates and innovations in social media marketing. 

The discussions are relevant and well detailed, making the podcast accessible to industry players and beginners alike. Whether you’re a novice who yearns to understand the basics or an expert who wants to sharpen your skills, Marketing O’Clock is a valuable resource for staying on the cutting edge of digital marketing.

Presentation of the Facilitator

“Marketing O’Clock” is appreciated for the quality of the guests, but also for the talent of the hosts, Greg Finn, Jes Buddes, Christine “SHEP” ZIRNHELD and NICOLE WADDINGTON. Outside of the podcast, they all also have professional lives.

Greg Finn is a digital marketing expert with over twelve years of experience managing online marketing campaigns. As a Google Ads Certified Partner, he plays a key role in developing content for major conferences like the Search Marketing Expo. Greg leads Cypress North’s marketing team, where he is dedicated to achieving goals, generating revenue and ensuring customer satisfaction.

Jess Budde is the Vice President of Marketing Operations and Customer Service at Cypress North. She supervises account management and ensures customer satisfaction. A little anecdote, outside of the office, Jess is passionate about craft beer, which she serves in her husband’s bar, and metal music.

Christine “Shep” Zirnheld is a Senior Digital Marketing Manager at Cypress North, recognized as a rising star in PPC in 2021. Co-author of “The Ultimate Google Ads Playbook”, she is often cited in publications of the industry and participates in various podcasts. 

Nicole Waddington is also Digital Marketing Manager at Cypress North, but more specialized in PPC strategies and training. She is certified in Google Analytics Advanced, Google Ads Search, Google Ads Display and HubSpot Inbound Marketing. 

Frequency and format

Every Friday morning, Marketing O’clock publishes a new episode that listeners can listen to as they start their day. Episodes typically last an hour, but depending on the complexity of the topic, some sessions may last longer. 

The program is available on several platforms, including YouTube, Apple Podcasts, Spotify, Podbean. You can also find the episodes on the official site you podcast. 

What are the themes covered? 

The Marketing O’Clock podcast covers a wide range of digital marketing topics, including:

Search engines (SEO)

Search engines (SEO) are one of the topics often discussed on the Marketing O’Clock podcast. Several episodes were dedicated to talking about SEO trends and search engine updates. 

We discover in-depth analyzes on changes inGoogle algorithms. These are enriching sequences that can be useful for you to understand how these changes can affect website rankings and what strategies to adopt to adapt to them. The podcast also explores new ranking signals, such as Core Web Vitals, which evaluate user experience on web pages.

You’ll also discover best practices for content optimization with valuable tips on how to create content that meets Google’s quality criteria. The podcast also covers case studies and real-world examples to illustrate how businesses can apply SEO concepts in their own digital marketing strategies. 

Online advertising (PPC)

A large part of Marketing O’Clock’s content is also devoted to news and strategies in online advertising, also known as PPC (Pay-Per-Click). The podcast notably explores new developments regarding Google Ads. Guests typically take a tour of new features and best practices for optimizing advertising campaigns. 

Some episodes also deal with advertising campaigns on social networks, particularly on platforms like Facebook, Instagram, Twitter and LinkedIn. You’ll learn strategies for successfully creating effective ads and managing advertising budgets to improve campaign performance. 

Regardless of your level, Marketing O’Clock remains a trusted source for valuable tips for navigating the complex online advertising landscape.

Some episodes of the podcast 

Here are some issues of the Marketing O’clock podcast that have been published: 

« Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements »

In this episode, the Marketing O’Clock team analyzes in detail the announcements made during the Google Marketing Live 2024 event. The discussions focused on the new AI features that Google is introducing for advertisers. They also shared tips to help listeners improve their Performance Max (PMax) campaigns as well as new options for merchants in search results. Participants went on to explain how these innovations could transform advertising strategies and campaign performance.

« The wAIt Is Over… Everything Google Announced at Google I/O 2024 »

This episode focuses on major announcements made at Google I/O 2024. The team discusses new advances in artificial intelligence and their potential impact on search results and online ads. The hosts also examine the significant decline in post referrals from Facebook and the implications for content publishers. The episode offers a comprehensive recap of the technological innovations presented by Google.

« Site Reputation (Google’s Version) New Abuse Policy Is Rolling Out »

In this edition of the podcast, the Marketing O’Clock team discusses Google’s new policy regarding site reputation and abuse. The hosts discuss the implications of this policy for site owners and marketers, particularly as it relates to managing coupons and promotions. The episode also covers the new creativity tools Meta is launching for advertisers and the legal challenges facing Google.

In summary 

The Marketing O’Clock podcast remains a reference resource for digital marketing professionals. Every week, the team hosts an interview with experts in the field to discuss the latest trends. 

The discussions are both informative and entertaining, making the podcast accessible to beginners while also being valuable to experts. 

With regular listening, you will have the information you need to stay up to date and strengthen your digital marketing skills.

Videos : Greg, Shep et Jess

Images​ : Greg, Shep et Jess

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Presentation : Greg, Shep et Jess

Podcast - Marketing O_clock logo

Presentation of the facilitator 

Unlike most podcasts, Marketing O’clock is co-hosted by several people, which makes the episodes more dynamic. 

The show is hosted by Greg Finn, Jes Buddes, Christine “SHEP” ZIRNHELD and NICOLE WADDINGTON. 

Greg Finn

Greg Finn is a proven leader with a career spanning over twelve years in digital marketing. As a certified Google Ads partner, it has good expertise in managing and optimizing online advertising campaigns. 

Greg began writing for Search Engine Land in 2007 before becoming a regular contributor, sharing his insights and analysis with the digital marketing community. He is also a popular speaker. He has had the opportunity to speak at major events such as Search Marketing Expo, SocialPro and Pubcon, where he moderated panels and presented enriching sessions. 

Leading Cypress North’s marketing team, Greg focuses on achieving goals, generating revenue and ensuring customer satisfaction. He oversees digital marketing strategies, ensuring each campaign is aligned with client objectives and produces expected results. 

Jess Budde

As Vice President of Marketing Operations and Customer Service at Cypress North, Jess Budde is a key figure in the company. She oversees the management of customer accounts and ensures that each project is completed successfully and that customers are fully satisfied with the services provided. 

His role also involves coordinating internal teams to ensure smooth execution of marketing campaigns. Jess is recognized for her expertise in paid advertising, SEO and social media marketing. 


Christine “Shep” Zirnheld, Senior Digital Marketing Manager at Cypress North, is a leading figure in the digital marketing field. In 2021, she was recognized as a Rising Star in PPC, a distinction that highlights her expertise and influence in the industry. Co-author of “The Ultimate Google Ads Playbook,” Shep contributed an essential guide for marketers looking to optimize their Google Ads campaigns. 

Her work is frequently cited in reference publications such as Search Engine Land and Search Engine Journal, where she shares relevant analyzes on digital marketing. In addition to his written contributions, Shep is an active voice in the community. She participates in various podcasts and webinars to discuss best practices and innovations in the field of PPC.

As Digital Marketing Manager at Cypress North, Nicole Waddington plays a crucial role in leading paid advertising (PPC) strategy and training efforts. She is responsible for planning, implementing and optimizing PPC campaigns to maximize ROI and achieve the company’s marketing objectives. Nicole has deep expertise in Google Analytics Advanced, Google Ads Search, Google Ads Display, and HubSpot Inbound Marketing, allowing her to provide accurate analytics and effective strategies to improve campaign performance.


As Digital Marketing Manager at Cypress North, Nicole Waddington is responsible for the planning, implementation and optimization of PPC campaigns. His role is to work to maximize return on investment and achieve the company’s marketing objectives. 

Nicole has expertise in Advanced Google Analytics, Google Ads Search, Google Ads Display and HubSpot Inbound Marketing. Skills that allow them to implement effective strategies to improve campaign performance.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.

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