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Podcast | Sales & Marketing podcast description

Podcast | Sales & Marketing podcast description

Short Description : Olivier Lambert

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Boost your marketing strategies with practical advice and inspiration from Sales & Marketing.

Long Description : Olivier Lambert

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“Sales & Marketing” is a podcast that covers a multitude of topics related to sales and marketing. It targets professionals in these fields, as well as anyone interested in these topics. The aim of the podcast is to offer practical advice, valuable insights and inspiration to help listeners improve their skills and stay up to date on the latest trends.

Description of the Sales & Marketing podcast

Are you looking for new perspectives to hone your sales and marketing skills? Let yourself be tempted by listening to the “Sales & Marketing” podcast. This podcast, rich in content and insights, is a real gold mine for anyone looking to improve in these areas.

Hosted by industry experts, “Sales & Marketing” covers a multitude of topics, from sales techniques to digital marketing strategies, including the impact of technology on these areas.

By listening to this podcast, you will not only have access to practical advice, but also a source of inspiration to develop innovative and effective strategies. Prepare yourself for an enriching and engaging learning experience. Good reading !

Presentation of the Sales & Marketing Podcast

TheSales & Marketing Podcast is a must-have resource for anyone interested in sales and marketing.

Expert in the field of sales and marketing, Olivier Lambert, host of the podcast and co-founder of TactikMedia, shares his knowledge and experience with listeners.

It offers practical advice and effective strategies to improve sales and marketing performance.

The Sales & Marketing podcast covers a variety of topics, from management techniques to marketing strategies. It also offers discussions with experts in the field of sales and marketing. These guests bring a unique and valuable perspective on the challenges and opportunities in sales and marketing.

The Sales & Marketing Podcast is aimed at sales and marketing professionals and business leaders. It is also aimed at anyone interested in improving their sales and marketing skills.

Topics covered by the Sales & Marketing Podcast

“Sales & Marketing” covers a variety of topics relevant to sales and marketing professionals. It is essentially:

1. Management

Start a business

Especially for those considering starting a business, it addresses the challenges faced by entrepreneurs, including:

  • the search for financing;
  • the establishment of a business structure;
  • recruiting a team;
  • creating a viable product or service;
  • And much more.

At the same time, it highlights the opportunities that can arise from starting a business. For example the freedom to be your own boss, the ability to realize a personal vision, and the potential for financial growth.

Growth strategy

Sales & Marketing not only discusses starting a business, it also discusses strategies for growing and scaling a business. It offers advice on:

How to identify and exploit growth opportunities;

  • how to manage expansion;
  • how to maintain a positive company culture as the company grows;
  • and how to navigate the challenges that come with growth.

It also emphasizes the importance of effective strategic planning and rigorous execution to ensure sustainable growth.

Money & Finance

Financial management is a crucial aspect of running a business, and Sales & Marketing offers valuable advice on this subject. It covers aspects such as:

  • Budgeting;
  • cash management;
  • accountability ;
  • Taxation ;
  • and investment.

Sales & Marketing emphasizes the importance of strong financial management to the long-term health and viability of a business. It offers advice on how to effectively manage money and business finances. It also discusses strategies to increase revenue, reduce costs and maximize profitability.

2. Marketing

Online Marketing

The Sales & Marketing podcast explores in depth the different facets of online marketing. It covers topics such as:

  • SEO (Search Engine Optimization) : advice on how to optimize a website for search engines, to improve its visibility and attract more traffic.
  • Emailing : best practices for creating and sending compelling marketing emails and optimizing open and click-through rates.

Social Networks

Sales & Marketing offers valuable advice on how to effectively use social media for marketing.

It explores the different social media platforms and guides you on how to create engaging content and interact with followers.

It also covers how to use social media ads to reach a wider audience.

Content strategy

Additionally, the Sales & Marketing podcast highlights the importance of a solid content strategy. He gives advice on:

  • how to develop such a strategy;
  • how to create quality content that meets the needs and interests of the audience;
  • using keywords to improve SEO;
  • and promoting content across different marketing channels.

3. Technology

Artificial intelligence

Sales & Marketing explores the impact of artificial intelligence (AI) on marketing.

He discusses how AI can be used to improve marketing strategies through process automation.

It also covers topics such as AI in sales, predictive analytics, and task automation.


Innovation is a core theme of Sales & Marketing. On the one hand, he discusses its importance in the world of business and marketing.

On the other hand, how companies can use innovation to stand out from the competition and improve their performance.

It also covers topics such as technological innovation, product and service innovation, and business process innovation.

Big Data

The Sales & Marketing podcast discusses the role of Big Data in marketing. He discusses how Big Data can be used to improve decision making and marketing strategy.

Sales & Marketing explores topics such as data analysis, leveraging data to target audiences and positively impact user experience and customer relationships.

Recent Sales & Marketing podcasts

Here are the three most recent episodes that were shared on the Sales & Marketing podcast.

1. Creation and evolution of brand image in the modern world with Charles Morin

This podcast explores Apple’s brand strategy and its impact on the company’s success. He discusses the importance of branding for a business and how effective branding can help a business stand out from the competition.

2. Online submission platform with Mathieu Plante, co-founder of

This is a discussion with Mathieu Plante, co-founder of This discussion provides insight into the challenges and opportunities associated with building an online submission platform.

3. Leave room for happiness and curiosity in the world of computer engineering with OlivierCléroux

Here, the role of happiness and curiosity in the field of computer engineering are explored. You’ll get tips on how to balance work and play, and how curiosity can lead to innovation and success.

In summary

The Podcast-Sales & Marketing podcast is an invaluable resource for all marketing and sales professionals. It offers a wealth of valuable knowledge and information, which covers a range of topics relevant to the field.

Whether you’re an experienced marketer or new to the field, this podcast has something to offer.

So, don’t hesitate, take the time to listen to Podcast-Sales & Marketing and immerse yourself in the fascinating world of marketing and sales. This is an unmissable opportunity for those looking to improve their skills and succeed in the world of marketing and sales.

Videos : Olivier Lambert

Images​ : Olivier Lambert

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Presentation : Olivier Lambert

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Olivier Lambert is an entrepreneur and digital marketing expert, known for his podcast “Sales & Marketing”.

Passionate about the digital world, he shares his know-how and strategies through in-depth discussions on best business practices and current marketing trends.

In his podcast, Olivier covers various topics, ranging from optimizing online sales to the art of content marketing, including digital advertising techniques.

His ability to explain complex concepts in a simple and straightforward way makes the podcast “Sales & Marketing” accessible and relevant for professionals of all levels.

Olivier Lambert stands out for his pragmatic approach and practical advice, which helps listeners improve their sales and marketing strategies.

His expertise and enthusiasm for sharing knowledge make him an influential voice in the world of French-speaking marketing.

With “Sales & Marketing“, Olivier Lambert offers a valuable resource for those looking to stay up to date with the latest developments in marketing and develop their skills to succeed in an ever-changing business environment.

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.

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