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Event | MozCon

Short Description : Event MozCon

MozCon 2020 Moz Mise en avant

Attend MozCon to lead discussions on content marketing to improve your SEO skills.

Long Description : Event MozCon

MozCon 2020 Ressource 1

MozCon 2020 Event Description

Every year, the best in the digital marketing industry gather at MozCon for presentations on content marketing.

This event is an excellent conference, rich in experiences that allows participants to obtain weapons to sharpen their SEO strategy.

It is organized with the aim of bringing together marketers and SEO experts to discuss new reforms in the digital field.

This allows participants to better understand content marketing and apply it in their marketing strategies.

In this description, we are going to give the necessary information about the MozCon 2020 conference and the SEO concepts that were covered by the speakers.

Presentation of the MozCon event

MozCon is an event that usually takes place in three days in the USA and brings together marketers to help them improve their digital skills.

During the 2020 edition event, talks were given by experts in SEO, local search, search marketing, and more. This allowed participants and master lecturers to establish contact and strengthen collaboration.

Who are the MozCon 2020 attendees?

Anyone with some level of SEO and digital marketing can attend MozCon.

These participants acquired new notions of techniques to improve the quality of content on a website and of digital technology, which is constantly evolving.

MozCon 2020: The conferences that have been organized

During this MozCon conference, many hot topics were discussed. Among these we have empowerment, marketing for customers, marketing strategies and many other concepts related to SEO.


This subject is one of the major debates during the conference. Francine Rodriguez, specialist in paid advertising and search engine marketing is the speaker on the concept of automation.

It shows that with the use of artificial intelligence (AI), web creators can quickly write content to have good returns.

Francine Rodriguez also offered automation tools that Google Adwords offers to help with ad serving.

Google Adwords is indeed a commercial links platform that is offered by the Google search engine.

Marketing for customers

Branding expert Flavilla Fongang explains how business owners can easily grab the attention of their customers. She suggests that they promote their content, develop new ideas on social media, etc.

Search for relevant keywords

Dr. Pete, a professional in the field of SEO, led the conference on thekeyword research. It establishes a relationship between the way in which Internet users carry out their research and the referencing of Internet pages.

Content Marketing in SEO

Content marketing is one of the most rewarding aspects of digital marketing and SEO.

It is a form of strategic marketing that allows companies to create and distribute content on social networks to have other customers.

Ross Simmonds, founder of the agency Foundation Marketing, discusses new digital strategies to makeefficient web content. He thus proposed techniques to optimize content on the internet. We can note:

  • Content remixing, which consists of recreating new content from an old idea;
  • Content revision or reassignment, which consists of updating quality web content with new, more relevant information that meets the expectations of Internet users;
  • The selection of relevant content that pushes the content creator to remove content that does not end up in the top results of Google.

Importance du Chief Marketing Officer 

Wil Reynolds, e-commerce expert, closed the MozCon conference. It showed the role of the Chief Marketing Officer (CMO) in creating and improving marketing strategies.

Britney Muller, SEO scientist of the Moz organization, allowed conference participants to follow a training in the field of artificial intelligence to have the basics in digital.

In summary

The MozCon event is like a summer camp for marketing experts. This allowed them to follow and lead debates on the referencing of web content.

If you wish to participate in the next edition, which will take place from August 7 to 9, do not hesitate to take your ticket for the MozCon 2023 conference to have new experiences on content marketing.

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MozCon 2020 Logo

Moz is a company that was founded in 2004 par Rand Fishkin AndGillian Muessig, which is headquartered in Seattle, WA. Specifically, this company is involved in the development of marketing software. It offers robust APIs for link data, etc.

Formerly SEOmoz, Moz began as a blog that brings together an online community where some of the earliest SEO specialists shared their research and insights.

About the founders of the blog, it would be useful to know that Rand Fishkin is one of the most well-known SEO experts in this industry. A notoriety that comes from the creation of Moz.

Between 1999 and 2004 he was a consultant for Outlines NorthWest. At that time, he was in charge of web site design, development and marketing for clients.

In 2011, he created the site with Dharmesh Shah, the founder of HubSpot. During 2014, he sold it without seeking any profit to HubSpot, which named it

In 2018, as a well-known entrepreneur and speaker in the SEO and entrepreneurship industry, he launched Spark Toro, a software package that makes all market research transparent. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018). Here is his LinkedIn profile:Rand Fishkin. And the one on his twitter is:@randfish 

As for Gillian Muessig, the co-founder of Moz, she is the Managing Director of Masters Fund. Also, she is the CEO of Outlines Venture Group. And just like Rand Fishkin, she is asked for conferences and does podcast animations. His LinkedIn profile looks like this:Gillian Muessig – Mastersfund™ . Here is the one from twitter:@SEOmom

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Alexandre MAROTEL

Founder of the SEO agency Twaino, Alexandre Marotel is passionate about SEO and generating traffic on the internet. He is the author of numerous publications, and has a Youtube channel which aims to help entrepreneurs create their websites and be better referenced in Google.

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